Melbourne F1 Grand Prix and Constructive Authenticity Analysis Report

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Added on  2021/06/14

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This report analyzes the Melbourne F1 Grand Prix, focusing on the concept of constructive authenticity within the context of a major sporting event. It examines the service quality dimensions that influence visitor expectations and satisfaction, including concessions, comfort, and facility access. The report highlights the importance of meeting visitor expectations, as defined by the GAP model, and the potential for authorities to fall short in delivering on promises of economic, cultural, and environmental sustainability. The analysis draws on relevant research in sports tourism and service quality, emphasizing the significance of the physical environment and the impact of service quality issues on customer perception. The report concludes by underscoring the need for event organizers to effectively manage visitor expectations to ensure a positive and satisfying experience.
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Running head: GRAND PRIX AND CONSTRUCTIVE AUTHENTICITY
GRAND PRIX AND CONSTRUCTIVE AUTHENTICITY
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1GRAND PRIX AND CONSTRUCTIVE AUTHENTICITY
This article discusses the capability of the authorities to meet the expectation of the
visitors in the mega event like the Melbourne f1 Grand Prix. The notion of constructive
authenticity can be seen as summarizing subjective nature of the authenticity evaluations in
the tourism experience. In association with the major sporting events particularly in the
Melbourne f1 Grand Prix event organized in Australia (Australia, 2018). This is a major
sporting event which carries significant prestige. This event is an honor for shaping the
legacy of the country as well as the Melbourne city. Moreover, it is a powerful moment of
national symbolism as well as economic transformation.
Hosting a globally prominent sporting event asks the global spotlight, provide
injection of tourism economy and a scope for the country to rebuild as well as develop
infrastructure. This also brings immense financial commitment along with great risks. The
development of research associated with service quality in the sports industry has gained
attention recently (Lamont, 2014). Given the enormity of the service industry in Australia as
across the word this is not surprising. The stream of sport service quality research which has
emerged in the recent years, have been focusing almost entirely on the understanding of fan
satisfaction at spectator events. There are nine types of service qualities which build the
images and beliefs of both the domestic as well as international visitors. With the best quality
cars and glamourous tracts are the main attraction of these visitors (Rickly & Vidon, 2017).
This includes the service quality such as concessions price, comfort, facility access and price.
Based on these images the belief system and expectations of the spectators of the Melbourne
f1 Grand Prix are formed.
The physical environment where the actual event occurs has been demonstrated to
influence the fan’s excitement as well as satisfaction with experience, their longing to stay
through the event ad likelihood for re-patronizing these events at the facility. The sport
industry quality issues are a major affecting factor which determines the customer perception
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2GRAND PRIX AND CONSTRUCTIVE AUTHENTICITY
building and expectation. According to the GAP model, the visitor satisfaction can be defined
as the beliefs of service delivery which function as the standard as well as reference points
against which the performance is being judged (Dabestani, Shahin & Saljoughian, 2017).
This is the point the authorities of the events can fool the international and domestic visitors.
The authorizes have failed to attend the expectation of the visitors’ beliefs that they had
projected into the event.
In this international sports events, the authorities promised to meet and hopefully
exceed the expectations of the visitors by considering various necessary considerations from
which the expectations may arise. The arrangement of mega events like Grand Prix Australia
promised economic, cultural and environmental sustainability but they were not able to
attract the visitors based on the cultural diversity of the country not it facilitated the economic
growth as expected by the visitors (Rickly & Vidon, 2017). There were ample scopes for
entertaining the visitors by potentially influencing the event service. The extent to which the
authority aimed to meet expectations, were not met sport tourism satisfaction.
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3GRAND PRIX AND CONSTRUCTIVE AUTHENTICITY
References:
Australia, T. (2018). Sporting Events in Australia-Tourism Australia.
Dabestani, R., Shahin, A., & Saljoughian, M. (2017). Evaluation and prioritization of service
quality dimensions based on gap analysis with analytic network
process. International journal of quality & reliability management, 34(4), 530-548.
Lamont, M. (2014). Authentication in sports tourism. Annals of Tourism Research, 45, 1-17.
Rickly, J. M., & Vidon, E. S. (2017). Contesting authentic practice and ethical authority in
adventure tourism. Journal of Sustainable Tourism, 25(10), 1418-1433.
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