Social Business Model Canvas for Melbourne Food Support Supermarket

This document presents a comprehensive business model for a social supermarket, named Melbourne Food Support, designed to provide affordable household products to low-income individuals in Melbourne. The supermarket will operate as a non-profit organization, sourcing products from partner companies and utilizing volunteers. The target customer segment includes individuals and families below the poverty line, particularly women aged 35-55. The value proposition emphasizes access to essential goods at low prices, addressing the needs of those unable to afford products from mainstream supermarkets. The business model outlines key activities such as product sourcing, inventory management, and online and offline marketing. Key resources include physical, human, intellectual, and financial resources, with Coles supermarket identified as a direct business partner. The cost structure includes website funding, initial purchase capital, transportation, storage, and marketing expenses. Revenue streams will include product sales, special offers, and advertisements. The document also includes a reflection on the development process and the importance of understanding the target market. The business model canvas is used to illustrate the key components of the social enterprise.

Social business enterprise business model
A SOCIAL SUPERMARKET

OVERVIEW OF SOCIAL ENTERPRISE
 A social supermarket will be developed as a unique retail in Melbourne,
Australia.
 It will sell food to the customers at low and symbolic prices to a restricted group
of people living in poverty.
 The name of the supermarket will be Melbourne Food support
 The products which will be offered will be free of charge by the partnership
companies
 It will be a non-profit organization and will operate with the support of the
volunteers

The customer segments
 The supermarket will target those people whoa
are poverty ridden . In simple words those people
who have annual income below the poverty line.
 It will specifically target the local people of
Melbourne who want to grab the household
products at cheaper prices.
 The women of the age group of 35-55 will be the
major target .

The value proposition
• THE BENEFICIARIES WILL GAIN THE USEFUL AND
ESSENTIAL HOUSEHOLD PRODUCTS FROM THIS
RETAIL STORE
• THOSE PEOPLE WHO CANNOT PURCHASE THE
FOOD PRODUCTS FROM THE SUPERMARKETS LIKE
COLES BECAUSE THEY MAINTAIN A HIGH PRICE
RANGE WILL BE SUPPORTED THROUGH THIS NON-
PROFIT ORGANIZATION.
•THIS KIND OF FOOD PRICE IS STILL UNAVAILABLE
•IT WILL BE A REVOLUTIONARY STEP IN THE
TRADITIONAL MARKET

Type of intervention
 The customers will be reached through the online
processes.
 It will conduct both the online and the offline
campaigning.
 A survey will be conducted on six monthly basis to find
out the actually needy people.
 There will be a criteria which will have to be fulfilled by
the beneficiaries to avail the services of the
supermarket.
 The customers will be asked to explain their needs and
what difficulties do they face in availing the products
they want.

Channels
 The beneficiaries will be reached through creating content on the
website.
 The content will be written in a strategic manner
 The content will be tailored to the audience.
 The SEO strategy will be adopted for answering the questions of the
target audience.
 the social media engagement will be the primary step . The video
content along with the written ones will boost up the target
audience.
 They will be assured through the content the supermarket is for
them

The key activities
 Searching for the retail shops or the supermarkets where
everyday millions of product wastage occur.
 The collection of the those products from then stores and
keeping them in the inventory of the supermarket
 Checking the features of the products and their quality
standards
 Regularly contacting and dealing with the customers
 Keeping the details of the beneficiaries
 Online selling and home delivery of the products
 The payment receipt of the sold products

Key resources and key partners
• THEY KEY RESOURCES OF THE SUPERMARKET IS AS FOLLOWS :
• THE PHYSICAL RESOURCES
•THE HUMAN RESOURCES
•THE INTELLECTUAL RESOURCES
•THE FINANCIAL RESOURCES
•THE DIRECT BUSINESS PARTNER WILL BE COLES SUPERMARKET
• THE KEY PARTNERS WILL BE THE SUPPLIERS WHO COLLECT THE
PRODUCTS AND DELIVER TO THE LOCATION.
• THE ONLINE MEDIA SUCH AS FACEBOOK , TWITTER WILL BE ANOTHER
PARTNER
.

Costs , revenue and surplus
 The cost structure of the supermarket will be funding for the
website , the initial purchase capital, the transportation costing ,
the storage costing and the marketing of the products.
 The offline campaigning will incur some costs.
 As the revenues streams, margins will be there over the product
sales.
 The beneficiaries will receive special offers and advertisement will
be there on the website .
 There will also be advertisements on the transport vehicles.

An overview
 The feedbacks which I received helped me to understand the
difference between a normal enterprise and a social enterprise
.
 I have become able to refine my business model canvas based
on the mission of the Melbourne Food Support .
 Previously I focused more on the marketing of the products
 Now I understand that reaching the target market for whom
the business is established is the most important.
 Now I know how to run a social enterprise and stick to the
goals of the organization.

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