Melbourne International Comedy Festival Event Plan Evaluation Report

This report presents an event plan for the Melbourne International Comedy Festival (MICF), analyzing its economic, environmental, and social impacts using a triple bottom line approach. The report details the festival's objectives, methods used for event evaluation, including survey questions, and identifies both positive and negative impacts. It further assesses the success of the event in meeting its aims and objectives and offers recommendations for the event organizers to improve future events, focusing on planning, budgeting, and resource allocation. The analysis covers various aspects such as economic benefits from tourism, environmental concerns like pollution, and social considerations including community engagement and managing potential antisocial behavior. The report utilizes the triple bottom line approach to evaluate the sustainability of the event.

Running head: FESTIVAL AND SPECIAL EVENTS
Event Plan: Melbourne International Comedy Festival
Name of the Student:
Name of the University:

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Table of Contents
Part One:..........................................................................................................................................2
1. Event Name and description....................................................................................................2
Part two:...........................................................................................................................................3
1. Methods used to evaluate the event using triple point approach.............................................3
1.1 Identify and analyze positive and negative economic, environment and social impacts of
the event...................................................................................................................................3
1.2 Success or failure to attain the event’s aims and objectives..............................................4
1.3 Recommendations to identify issues relevant to the event organizer................................6
References........................................................................................................................................8

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Part One:
1. Event Name and description
The selected program is: “Melbourne International Comedy Festival (MICF)”, which is
taking place annually in Melbourne over the four weeks. The event is started in March and run
through April. The Melbourne Town Hall served as the festival hub since the year 1990s, while
the performances are held in the venues through the city. The purpose of this event, MICF plays
a host to the hundreds of the local as well as international artists. In the year 2014, the festival is
listed over 469 shows, 6,488 performances by 2,228 artists. This festival also included debates,
art exhibitions, sketch shows, musical shows as well as plays (comedyfestival.com.au 2019).
Other popular events are included The Great Debate, comedy debate, Opening new super show
and others.
The goal is to be first successful comedy festival in Melbourne with exposing the
audiences to the comedy not only in form of the joy but also in form the art. It seeks and finds
comedic talent in the entertainment industry. It brings the audiences a best talent and creates such
an environment where the performers can generate exciting comedy together. Following are the
objectives of this event such as:
 To provide an international platform for experienced comedians by providing them
opportunities for engagement as well as empowerment
 To provide quality event in comedy shows by highlighting best in entertainment
 To provide a good time producing comedic theatre in Melbourne

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The average ticket price of the event is $27 and there are other shows and events which are
offered for $10 or less or free. The event is hosted by serversaurus. The partner organizations of
the event are principal government partner (CreativeVictoria), government partner (City of
Melbourne), Media partners (Herald Sun, nova100, triplej), Festival supporters (Newsboys
foundation, secureP, 1cover travel insurance and others) (comedyfestival.com.au 2019).
Part two:
1. Methods used to evaluate the event using triple point approach
1.1 Identify and analyze positive and negative economic, environment and social impacts of
the event
Impacts of the
events
Positive Negative
Economic The economic benefits derive from
the visitors which are coming to the
event. Therefore, the event
encourages the visitors in area which
will deliver the economic benefits
(She, Tong and Chen 2015). In order
to maximize the economic benefit, it
encourages visitors to stay locally and
use their services into the local area.
There is an increase in price during
the event. The event organizer is not
able to attract the tourists for the
event (Müller 2015). The negative
impact is that there is inadequate
capital as well as inadequate
estimation of the cost for the event.
Environmenta
l
There is construction of new facilities
and improvement over the local
The negative environmental impacts
are included pollution from the

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infrastructure where the event is
planned to occur (White and
McLellan 2017). The positive impact
is that there is preservation of the
heritage.
vehicle emissions, chemical and
noise. Litter in the event area and
around the site (Holloway et al.
2018). There is ecological damage to
the surrounding area of the event.
Social The positive social impact requires
degree of the community consultation
as well as involvement into the
planning processes (Getz and Page
2016). There is reinvestment as well
as support of the local charities is a
way to compensate communities for
inconvenience that the event can
create.
The social impacts are issues which
can influence the community. It is
considered through planning as well
as implementing the event. Negative
social impacts are included traffic,
congestion on the road and lack of
access to the community facilities
(Judge et al. 2016). The antisocial
behaviour is raised from the events if
the management strategies are not
able to implement to tackle social
issues such as alcohol.
1.2 Success or failure to attain the event’s aims and objectives
In order to determine the aims and objectives of the event, if it is successful or failed,
then the process which is used to analyze the event is survey.

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Questions for the survey:
1. Gender Male Female
2. Age group 25-29 years 30-34 years 35-39 years Above 40 years
3. Did this year’s event able to meet with your expectations? Why or why not?
4. Why did you choice to attend the event?
5. Do you think that this event meet the event goals?
6. What did you like most about the event?
7. How would you rate the organization of the event?
8. Please indicate your level of satisfaction for following aspects of event: Venue Speakers Date of the event Quality of the sessions

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9. Are you like to participate in one of our events in the future?
10. How likely are you to tell your friend about this event?
The audiences those are intended to participate in the survey are the attendees and
performers. After the end of the event, the survey is being performed to check if the event aim
and objectives are being met. Taking the feedback from the attendees and performers will help
the event organizer to identify the findings. A feedback form is provided to the audiences so that
they can fill up the form based on their satisfaction level with the event. After getting and
collecting the data, they can analyze as well as report the survey findings by measuring the
responses on percentage basis.
1.3 Recommendations to identify issues relevant to the event organizer
Following are the recommendations which are suggested to the event organizer to
overcome with the issues related to the International Comedy Event such as:
Pay attention to the planning: The plan should include content as well as promotion of
the event. A document is created available to the project team where each of the project team
will see the tasks of others. The event organizer should prepare list of the project tasks based on
the event requirements. It is required to schedule the time required to complete each of the
project tasks.
Draft the project budget based on unforeseeable situations: The event organizer should
list each of the project tasks and then reflect in the budget. It is required in reserve of
unforeseeable situations in the event planning.

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Allocate the resources: It should require allocating the project tasks to each project
resources based on their expertise to handle the task. Some of the project team member should
responsible for registration zone, some for greeting the speakers, some for catering and
communication in the press and event organizer is responsible for entire duration of this event.

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References
comedyfestival.com.au 2019. Melbourne International Comedy Festival. [online] Melbourne
International Comedy Festival. Available at: https://www.comedyfestival.com.au/2019
[Accessed 16 Apr. 2019].
comedyfestival.com.au 2019. Melbourne International Comedy Festival. [online] Melbourne
International Comedy Festival. Available at: https://www.comedyfestival.com.au/2019/shows
[Accessed 16 Apr. 2019].
Getz, D. and Page, S., 2016. Event studies: Theory, research and policy for planned events.
Routledge.
Holloway, E.D., Cruise, K.R., Morin, S.L., Kaufman, H. and Steele, R.D., 2018. Juvenile
probation officers’ evaluation of traumatic event exposures and traumatic stress symptoms as
responsivity factors in risk assessment and case planning. Law and human behavior.
Judge, L.W., Lee, D., Powers, S., Cottingham, M., Jones, L., Zupin, D. and Krill, C., 2016. Event
personality of the NFL and its impact on sponsorship objectives. Journal of Facility Planning,
Design, and Management, 4(2).
Müller, M., 2015. What makes an event a mega-event? Definitions and sizes. Leisure
Studies, 34(6), pp.627-642.
She, J., Tong, Y. and Chen, L., 2015, May. Utility-aware social event-participant planning.
In Proceedings of the 2015 ACM SIGMOD International Conference on Management of
Data(pp. 1629-1643). ACM.

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White, H. and McLellan, A., 2017. Simplifying the Process: Using Technology to Integrate
Event and Program Assessment from Start to Finish.