Leadership Challenges and Strategies: Melbourne Market Relocation

This essay analyzes the leadership challenges associated with the Melbourne Market relocation project, focusing on the wholesale market's move from West Melbourne to Epping. It explores the role of leaders, critical leadership attributes, the impact of stakeholders (customers, shareholders, and employees), and creative problem-solving strategies. The essay highlights the importance of honesty, motivation, and communication in successful project management, using the Melbourne Market as a case study. It also examines the application of leadership theories, such as the Great Man theory, and provides insights into how to address challenges like budget management and stakeholder engagement. The essay concludes by emphasizing the need for innovation, adaptability, and effective communication to ensure the project's success and maintain the organization's sustainability. References to relevant sources are included to support the analysis and provide context.

Running head: MELBOURNE RELOCATION- LEADERSHIP CHALLENGES
MELBOURNE RELOCATION- LEADERSHIP CHALLENGES
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1MELBOURNE RELOCATION- LEADERSHIP CHALLENGES
Introduction
The topic is going to be discussed in Melbourne Markets Relocation: Leadership
challenges. The essay is proposed to analyze certain aspects such as the basic introduction of
the Melbourne market, the role of leaders, the critical leadership attributes, the impact of
diverse range of stakeholders, creative problem-solving as well as concepts so that the readers
can attain a better understanding. Melbourne wholesale market is occupied with fruits and
vegetable market. It also consists of the national flower centre that has been transferred from
its forty-sixth home situated in West Melbourne to an improved form of the crafting a home
at Cooper St. Epping (Melbournemarkets.com, 2019). The primary purpose of this essay is to
provide the essential aspects that will showcase the main ideas and the readers can stimulate
their ideas appropriately. The essay is going to be structured on some critical challenges, the
impact of such challenges, and the desired outcomes in order to support the subject.

2MELBOURNE RELOCATION- LEADERSHIP CHALLENGES
Discussion
Melbourne Market has performed one of the essential factors as the main market in
the wholesale transportation of green vegetables, fruits and fresh flowers. It is the centre of
the national transportation procedure for producing refreshing fruits as well as vegetables. It
helps in attaining significant logistic as well as scale efficiencies in the industry. It is one of
the most significant foundation projects which was initiated in Victoria
(Melbournemarkets.com, 2019). The current new production was subdivided into the trading
as well as the distribution industry in Epping, Victoria. This may include the relocation of
Melbourne Wholesale along with fruit, vegetable market, and the National Flower Centre
from Footscray Road, West Melbourne. The centre ranges all about sixty-seven thousand
square meter counting the fruit and vegetable market all-together (Youtu.be, 2019).
RESPONSE TO QUESTION NO. 1
Leadership is one of the most essential research areas and applying the practical skills
encircling the capabilities of an individual or a group of individuals in order to stabilise an
organisation firmly and appropriately (Müller & Turner, 2010). It is the process through
which a supervisor, ahead or superior member of an organisation, can direct, influence, and
guide their behaviour and can motivate their performances for establishing the desired
outcomes. It is quite helpful to influence the behaviours of other members and to establish
future visions and to achieve the estimated goal. As Keith Davis defined the term,
“Leadership is the ability to persuade others to seek defined objectives enthusiastically. It is
the human factor which binds a group together and motivates it towards goals.” A total
valuation of three hundred million dollars has been invested in this project for the Melbourne
Wholesale market in Epping, Victoria. Rohan Wilson and Darryl Suttie have supported the
leaders of this scheme. The project has been established for the betterment and keeping in

3MELBOURNE RELOCATION- LEADERSHIP CHALLENGES
mind about modern facilities (Melbournemarkets.com, 2019). The wholesale market will
receive around a significant percentage of space for this location; therefore, it will become a
successful project in the upcoming years (weeklytimesnow.com.au, 2019).
RESPONSE TO QUESTION NO. 2
As per the authors Ralf Muller and Rodney Turner are concerned, managers have to
maintain specific rules and disciplines in order to sustain an organisation, and they are likely
to stay for a more extended period rather than other employees (Müller & Turner, 2010). A
brilliant way to recognise such characteristics in a project manager is via profiling the
character traits of successful executives. The process of profiling the character traits is done
through the peculiar mixture of behavioural traits, passionate, emotional balance and mental
aspects of a leader so that one can track an individual’s specific leadership style. There are
various essential qualities of a responsible and excellent leader and that includes positivity,
influencing, clear vision, accountability, integrity and managing skills. Management is
processed through inspiring and persuading employees to do their work and to spread
encouragement even if they have to deal with various faults (Mueller & Turner, 2008). There
are basic vital features that are required to form the relocation of the market a profitable
project such as a good leader will look into more significant matters as well as smaller details
including the development of acquiring wholesale fresh food, flowering trade, packaging,
distribution and logistics (Müller & Turner, 2007). The leader needs to apply positivity as
well as excellent communication skills in order to encourage and promote sustainable design
in practical work by the employees and labourers. They have to facilitate a field of
contemporary utilisation which provides various services and support to the market value
(Planning.vic.gov.au, 2019). An appropriate assurance is needed for delivering all the
operations and to operate all the functions properly (Müller & Turner, 2007).

4MELBOURNE RELOCATION- LEADERSHIP CHALLENGES
RESPONSE TO QUESTION NO. 3
The three most essential stakeholders are customers, shareholders and the employees
that constitute the whole organisation. There is a direct impact that falls upon different
stakeholders and the severe consequences are met through the project management. It is
linked with the organisation’s performance and operations. Many organisations have
recognised a belief, through which they can act appropriately. Every stakeholder has their
perspective and therefore, it is quite challenging to identify such problems especially which is
related to decision-making. Several benefits and profits need to be looked after and
advancements are required in the field of management (Schmid & Adams, 2008). The
stakeholders can take different decisions and that can be responsible for the progression of
the organisation. In different business transactions, a stakeholder is recognized as the investor
in any organisations and their actions define and examine the consequences while taking
significant decisions. Stakeholders do not possess to be impartiality towards shareholders.
The stakeholders have to take upon certain risks attached with particular resources so it will
influence and may fall an intense impact on delivering such leadership styles and skills
appropriately. It has been a responsibility to provide an adamant connection with adequate
communication, enhanced resources, and strong leadership skills to minimise the impact on
any organisation. Motivation is highly needed in this course of hard work and stakeholders
need immense positivity and motivation to guide their organisation on the right track. The
stakeholders could affect the progression of any organisation through various actions,
perspectives, decisions, and solving certain problems.
RESPONSE TO QUESTION NO. 4
Thus in my perspective, the leadership lessons that can be learnt from the above essay
is that honesty, motivation, dedication, and positivity are required in order to deliver such a
significant project. There are five ways of leading the project such as: teamwork,

5MELBOURNE RELOCATION- LEADERSHIP CHALLENGES
communication, building leadership, right attitude, and standard of quality. The leaders, along
with stakeholders, need to flexible and should adapt a creative ways of leading the project in
order to solve problems and to execute the project. The significant problems like budget
analysis and investment problem can be solved through loans and adjusting with a balanced
budget (Schmid & Adams, 2008).
Leaders can apply various theories in Melbourne Relocation projects such as The
Great man theory like the influential individuals along with natural attitudes to lead the
project. Melbourne relocation can apply this theory because only great men and heroes can
execute this project appropriately, who can possess superior intellect, immense courage, and
inspiration to guide the juniors to lead the project. The critical leadership lessons that can be
recognised in the analysis is that motivation and excellent communication skills can rectify
many mistakes that a leader can make while influencing and working on the quality of
employees. The influencing factor is required in order to sustain an organisation
appropriately. For example, as far as the Melbourne Market is concerned, it is a massive
project in order to succeed in that project, one needs to keep certain things and aspects in
mind in order to deliver the operations successfully. Melbourne wholesale market serves as
the essential role is the main market in the transportation of the wholesale market of green
vegetables, fresh fruits and flowers (Youtu.be, 2019). The National flower centre is about
seven thousand square meters, and the administration building is about two thousand four
hundred square meters including the parking lot, different services, storage rooms and utility
buildings (Carter, 2019). The project has to be developed as a process of searching an
appropriate strategy as well as design for over one thousand individual signage elements from
extensive entrance identification towards the trading stand numbering, office numbering,
parking lot numbering, luxuries, and comfort zone, statutory along with warning signage all
across the thirty-seven-hectare site. Thus, in order to apply such strategies effectively, a

6MELBOURNE RELOCATION- LEADERSHIP CHALLENGES
leader needs to keep in mind about the customer’s satisfaction and convenience, monitoring
an employee’s performance, planning and organising about the design and infrastructure.
The leaders are required to maintain such operations and function appropriately. The factors
such as cultural, heritage and environmental are equally responsible for successfully to
relocate a successful project. Innovation and competition are the surprising reasons for any
organisation to reach its estimated goal and accepting inevitable severe consequences in order
to sustain in this competitive world. The State’s investment in the wholesale market will
provide the actual value for money and delivering in a balanced budget. The most significant
attributes are honesty, commitment, excellent communicator and decision-making and thus, it
may differentiate good leaders from corrupt leaders.
According to such theories and ways, I can utilize in any business project especially
the five ways to execute this project such as healthy communication and building leadership.
Thus, leading an organization or a project like a wholesale market, it needs a lot of effort
from the labors to maintain the production, execution and marketing strategies.

7MELBOURNE RELOCATION- LEADERSHIP CHALLENGES
Conclusion
Therefore, leadership skills are highly required in order to maintain and sustain the
organisation. Melbourne wholesale market needs much space to relocate their businesses in
order to increase their production and advancement by utilising innovative techniques. The
production of fresh fruits and vegetable market can be developed appropriately in order to
maintain the organisation.

8MELBOURNE RELOCATION- LEADERSHIP CHALLENGES
References
Carter, J. (2019). Vegetable growers leaving as Melbourne market relocation drags on.
Retrieved 18 December 2019, from
https://www.abc.net.au/news/rural/2014-08-22/melbourne-market-relocation-drags-
on/5690284?pfmredir=sm
melbournemarkets.com. (2019). melbourne markets. Retrieved 18 December 2019, from
https://www.melbournemarkets.com.au/about-the-market/overview/
Mueller, R., & Turner, R. (2008). Choosing and Developing the Right Leadership Styles for
Projects. ASK Magazine.
Müller, R., & Turner, J. R. (2007). Matching the project manager’s leadership style to project
type. International journal of project management, 25(1), 21-32.
Müller, R., & Turner, R. (2010). Leadership competency profiles of successful project
managers. International Journal of project management, 28(5), 437-448.
planning.vic.gov.au. (2019). melbourne-markets-redevelopment. Retrieved 18 December
2019, from https://www.planning.vic.gov.au/__data/assets/pdf_file/0022/107419/
Melbourne-2030-Full-Report.pdf
Schmid, B., & Adams, J. (2008). Motivation in project management: The project manager's
perspective. Project Management Journal, 39(2), 60-71.
weeklytimesnow.com.au. (2019). ‘We paid for Melbourne Market shift’. Retrieved 18
December 2019, from https://www.weeklytimesnow.com.au/agribusiness/we-paid-
for-melbourne-market-shift-growers-say/news-story/
4c14fa375f089bff46850b34882bd231
Youtu.be. (2019). Melbourne Market at Epping. Retrieved 18 December 2019, from
https://youtu.be/AWnlFqltbw0