Industry Research Report: Melbourne Nursing Federation

This report presents findings from an industry research project investigating the marketing mix of the Melbourne Nursing and Midwifery Federation, focusing on the shift from the IRON program to EPIQ. The research employs a mixed-method approach, including a survey of 200 students, with 21 responses analyzed. Key findings reveal student preferences regarding course selection, the importance of price and location, and the effectiveness of marketing materials. The report examines factors influencing strategic marketing, including student demographics, qualifications, and opinions on training quality, university partnerships, and the organization's competitiveness. The analysis also explores student perspectives on fees, offshore training, and the availability of information. The conclusion highlights the need for the organization to refine its marketing strategies, particularly regarding fees, to attract both local and international students, while also addressing the challenges within Australia's nursing industry.

Running Head: INDUSTRY RESEARCH
INDUSTRY RESEARCH
Name of the Student
Name of the University
Author Note:

1INDUSTRY RESEARCH
Brief statement of the problem
The paper aims to discuss the investigation of the marketing mix for Melbourne
Nursing and Midwifery Federation within the shifting educational program in the market.
The problem of the research is the shifting of Initial Registration of Overseas Nurses (IRON)
program into EPIQ program organized by the Nursing Midwifery Board of Australia to
address the issue of lack of potential nurses in Australia (Mackeyand Gass 2015).
Research aim and research questions
The research aims to investigate about the factors affecting the nursing academy.
Along with this, the paper also aims to find out the techniques for promoting the mission
within the continually shifting educational market. Hence, the research is trying to find out
the answers of the following questions.
 What is the concept of strategic marketing for nursing organizations in Australia?
 What are the factors affecting the strategic marketing of Melbourne Nursing and
Midwifery Federation?
 What are the strategies for improving the marketing program?
Findings
As per the design of the research, the experts followed a mixed method to address the
questions mentioned previously. Briefly it can be said that, mixed method involved both the
qualitative and quantitative research works. For this research work, 200 students from the
Melbourne Nursing and Midwifery Federation were selected. The students were pursuing the
related course of study within the organization. From the 200 emails, the experts received
only 21 responses. The result is provided in the following section.
ETEA RESEARCH SURVEY SUMMARY

2INDUSTRY RESEARCH
1.
2.

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3.
4.
5.

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6.
7.
8.Why did you choose to study the qualification you are enrolled in at Organisation
X as opposed to another provider?
no
Due to employment opportunities
because i am interested in this stream.

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It was suggestion from my education agent
It's what the agency back home recommended to me and nearest to my sister's house.
That's what I do
I'm familiar with the environment
Equipped with knowledgeable teacher who are value free
I like rule and regulations in this organisation.
Fees
Have got friendly and unique style of learning that can leads me to better future and better
experience
It’s relatively cheap. Flexible time that suits me
It’s relatively cheap. Flexible time that suits me
Because it provide best knowledge, have got friendly and warm environment and is in
convenient place
for gaining new knowledge and skills
Local and trustworthy
Organization X's courses fees are affordable and aim to address the overall cost of living

6INDUSTRY RESEARCH
9.
10.
11.

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12.How important was price and feasibility in your decision to select Organisation X for
your qualification? Please describe.
high
It is extremely important to ensure that while studying for my qualification, I am still financially
capable and able to support myself without any problem
The price was very important because i am student over there and it is affordable according to
my earning. As I do 20 hours job it is feasible for me.
It is cheaper before than this year.
It is important to develop our skill
That's what I do
As per fees not really reasonable both in terms of lectures being offered is indeed lucrative and
even more convenient for me in line with location of residence.
Very
It was fair amount regarding any kind of VET course its the reasonable price
It’s was cheap and economical. It’s a worthy qualification
It’s was cheap and economical. It’s a worthy qualification
The price is good enough which we can afford and yes it is convenient to get access.

8INDUSTRY RESEARCH
Very important
Equally important
13.
14.

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15.
16.What influence did the campus location have in your decision to enrol at
Organisation X? Please explain.
Campus location has less influenced my decision
first of all, peaceful environment. secondly, the flexibility of their study.
actually I have no choice but I preferred to have it in the city. As a previous location.
nearest to my sister's house where I live.
That's what I do
Quit convinient and accessible
Convenience
Its in a very peace and friendly environment and has got quality of education

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It’s away from the busy Melbourne city
It’s away from the busy Melbourne city
the location is convenience
I live within a 5 mile radius of the campus
I wanted a college in the city and this was suitably located in the city i wanted
17.
18.

11INDUSTRY RESEARCH
19.
20.Which strategic marketing material were you provided that lead to your
enrolment into your qualification?
The web interface that is very user-friendly and easy to understand. Also, knowing that they
have staff who are also from my home country added an influence to my decision to enrol
we were provided clear and accurate information to students before enrolment and allow
marketing degrees focus on developing skills, knowledge and practices that are linked to each
other. These qualifications often provide credit, reducing the duration of your study.
Website information
Post it to social media’s, newspapers abroad to encourage more off shore students
nothing was provided. absolutely nothing..
That's what they do
Through education agency ...