Product Management Assignment: Memex Product Development and Strategy

This project analyzes the Memex, a hypothetical proto-hypertext system designed for information storage and retrieval. The assignment begins with an introduction to product management and the Memex concept. It delves into the target market, identifying fusion centers and police forces as potential users. The analysis proceeds with user personas, highlighting the machine's utility for scientists and scholars, while also acknowledging technical challenges and the limitations of microfilm storage. The project includes a competitor analysis, suggesting personal computers as a substitute, and a product roadmap outlining use cases, such as storing personal records and creating knowledge tools. Metrics for tracking product success, including customer acquisition cost, average revenue per user, churn rate, and dwell time, are also presented. The project concludes by emphasizing the importance of product management for innovative products like the Memex and its potential for future development and marketing.