Conestoga College: Memo to Wellness Drug Mart - Paging System Proposal

This assignment is a memo responding to a report about implementing an on-site paging system at Wellness Drug Mart's Calgary store. The memo, written by Julie Marco, Vice-President, thanks Havier Perez for his report and acknowledges the potential of the paging system to improve sales by reducing customer wait times and pharmacist distractions. The memo proposes a six-month pilot program to test the device's effectiveness before a full-scale implementation. It requests Mr. Perez's presence in Calgary on November 22nd to demonstrate the system to employees and address any queries. The memo emphasizes the importance of this trial period to ensure customer satisfaction and successful integration of the paging system, also touching on the need for training on the device's tracking capabilities in case of theft, with a final decision on purchasing the system to be made after the pilot program's completion.

Running Head: MEMO TO WELLNESS DRUG MART
Memo to Wellness Drug Mart
Name of Student
Name of University
Author Note

1MEMO TO WELLNESS DRUG MART
Memo
To: Havier Perez, Assistant Marketing Manager Hf
From: Julie Marco, Vice-President
Date: July 8, 2017
Subject: CONVERTING STORE TRAFFIC INTO RETAIL SALES
I extend my thank you to Havier Perez for writing a well-researched and properly organized
report. The report that has been provided has stressed the importance of the on-site paging
system and the way it has helped with customer satisfaction. The report also explain in detail the
working of the pager which has helped us a great deal in understanding the effectiveness of the
pager and the way it will improve the sales of the Calgary store.
The on-site paging system that was developed by the company Beckon Inc. have been in
operation for quite some time now and according to the report provided Bargainers Drug Mart
Inc. has hugely benefitted from the product. The amount time that the customer waits in line to
get their product is not something that the customer prefers hence she/he chooses to switch to
some other drug stores. The store that Wellness Drug Mart has at the Calgary location has been
affected by the waiting time and the sales of the store has dropped considerably. The customers
are not ready to wait more than 15 minutes for any purchase. The sales at the store has dropped
by 12% solely because of the fact that they would rather go to any other store and but the product
rather than wait in line. Also another major factor is that the when the customers are told to wait
to let the pharmacist fill out their prescription, they would constantly ask the pharmacist, how
fast the medicines can be given and this disturbs the person filling out the medicine as they have

2MEMO TO WELLNESS DRUG MART
many customers that they deal with and talking while doing their job becomes a problem for
them and the chances of them mixing up drugs also increases because of constant distractions.
Hence, the on-site paging system will largely boost up sales as giving customer a pager means
that they will not go and disturb the pharmacist while they are filling out others prescription.
Also the customers would be assured that they only have to wait a stipulated time, meanwhile
they can go and browse through the store or visit someplace nearby as the pagers work within a
three kilometer radius. The pager as can be understood from the report will work perfectly in
increasing the sales of the Calgary store but the devise has to be tested on the store before it is
installed. The business at the Wellness mart has been stagnated for quite some time now so the
pager might help decrease the perception of the customer that they have to wait longer hours but
nothing can be said with assurance, the device has to be tested. The company needs to send some
devices for trial run and test whether it will work or not.
For the company to buy the pager, I would kindly request if Mr.Havier Perez can fly down to
Calgary and demonstrate the use of this device. Although the report has send by Mr. Perez has
explained in detail the mechanism of the device but still it would be recommended that if
Mr.Perez flies down to the store it will be easier for the people working there to understand how
the device functions and the stay with during a shift where they will be using the device for the
first time. After the demonstration, the company would like to conduct a six month pilot program
to test the effectiveness of the device, whether at all it helps in increasing the sales of the
company and helps with customer satisfaction. The worker needs to use it and test the device for
the first six months before the company decides to invest in the device. If Mr.Perez would come
down to the Calgary store and explain it the workers as to how the device works and they would
allow a six month trial run then Wellness can install the device otherwise jumping in without

3MEMO TO WELLNESS DRUG MART
testing the waters seems like a risky business for Wellness as already their ales have gotten
affected and they would not want to take any decision without knowing the device.
Wellness Drug Mart would be highly obliges if Mr.Perez could come to the Calgary store by the
22nd of November. His visit would help the employees in understanding the functioning of the
device. The employees would be highly benefitted if someone who has detailed knowledge of
the device comes and explains the mechanism of the device. The trial period of the device will
also be extremely helpful because the device would be a new addition not only for the employees
but also for the customer. The trial period will benefit the both of them. The customer also needs
to get used to the system. Their use also has to be regulated. The pager only works within a
radius of 3km, so if it is seen that the customer wanders off with the device, he/she would not get
a buzz when their prescription is filled so this needs to be regulated during the trial period. The
chances of theft are also there but the best part of the device is that it can be tracked. When
Mr.Perez visits the store he could explain it to the employees how to track the device in case it
gets stolen. Latest by November 22, if Mr.Perez comes to the store it would be useful as from the
new year the company after the trial run can purchase the product in a bulk which would benefit
both the companies. Mr.Perez can also contact me if he has any queries regarding the date of his
arrival or regarding the installation of the device. We can arrange Mr.Perez’s visit according to
his convenience, if the said date which is November 22, is not suitable for Mr.Perez, Wellness
can reschedule according his convenience.

4MEMO TO WELLNESS DRUG MART