Business Strategies & Tech: Mendelssohn Technologies Case Study

This report provides a detailed case study of Mendelssohn Technologies, focusing on the business strategies recommended for the company. It explores the advantages of implementing Customer Relationship Management (CRM), leveraging social media, and utilizing business intelligence tools and data analysis. The report covers cloud services, including Amazon Web Services (AWS), Microsoft Azure, and Google Cloud, and their potential applications for Mendelssohn Technologies. It also discusses the importance of data mining for gaining a competitive edge and selecting the best data mining techniques. The document concludes with recommendations for Mendelssohn Technologies, emphasizing the alignment of organizational activities to support the selected strategies and improve overall efficiency.

Running head: INFORMATION SYSTEM
Information System
Name of Student-
Name of University
Author’s Note-

1INFORMATION SYSTEM
Letter of Transmission
04/06/2018
Dr. Rikki Wagnerwas
Mendelssohn Technologies
Respected Dr. Moulton Rikki Wagnerwas,
Kindly check the report that has been attached with this file. The report is named
“Business Strategies Case Study”. This report would explain the overall work that needs to be
accomplished at Mendelssohn Technologies. The study is done by me, a student of University of
Southern Queensland in Business Strategies within the course, for the project requested by your
company. The report would have these four techniques for this business. The strategies are the
advantages of the implementation of customer relationship management (CRM).
I would be highly obliged if you kindly read, the project reports carefully and apprehend
the business strategies decently, give your approval on it and fax it to me.
In case you have any queries or comments regarding this particular proposal, feel free to
contact me.
Yours Sincerely,
___________________
Student Name & Sign

2INFORMATION SYSTEM
I have read the entire proposal and have the following comments to make:
I accept the proposal.
I decline the proposal.
I accept the proposal along with the changes mentioned below
(kindly include any required comments in a different page as required).
------------------------------------------------------------------------------------------------------------
------------------------------------------------------------------------------------------------------------
------------------------------------------------------------------------------------------------------------
------------------------------------------------------------------------------------------------------------
_______________________ _______________________
Company Name Signature / Date

3INFORMATION SYSTEM
Executive Summary
The main objective of the report is to learn about the complete case study of Dr. Rikki
Wagnerwas. This report would discuss on the complete research on business techniques that had
been decided to be undertaken within the organization of Mendelssohn Technologies. The most
important objective of this report is to learn regarding the advantages of customer relationship
management (CRM). These business strategies help us to know about the benefits of using social
media in various organizations. The other important objectives of this business report involve the
various techniques of business seeking the help of tools of business intelligence as well as data
analysis. A suitable network has been elected for the organizations. All the important
recommendations that could be implemented are subsequently provided within this report.

4INFORMATION SYSTEM
Table of Contents
Introduction......................................................................................................................................5
Report Section 1..............................................................................................................................6
Cloud Services.............................................................................................................................6
Report Section 2..............................................................................................................................9
Business Intelligence (BI)............................................................................................................9
Report Section 3............................................................................................................................15
Customer Relationship Management.........................................................................................15
Report Section 4............................................................................................................................17
Social Media..............................................................................................................................17
Conclusion and Recommendations................................................................................................18
References......................................................................................................................................21

5INFORMATION SYSTEM
Introduction
Business strategic management can be described as the continuous analysis, monitoring,
planning as well as assessment of everything that is required for an organization in order to meet
its major goals (Baltzan 2008). The strategic management technique helps the company leaders
to analyze the company’s present situation, find out strategies and implement them as well as
analyze the effectiveness of the strategies. This strategic management leads complete path to
success to the company. This involves the specifications for the appropriate planning as well as
figuring policies that are designed to attain achievement of the objectives. After that, the
resources are allocated for implementation of the plans. There are many kinds of frameworks
that help in designing the business strategies. These business strategies again help in strategic
planning. This is done in respect to complex environments and competitive dynamics (Barney,
2014). Strategic planning is never in static nature. The strategic management process includes
analyzing business decisions after implementing them. It also involves the analysis of internal
and external weaknesses, formulating the action plans, executing the proposed action plans and
evaluating to what extent the action plans have become successful. It also includes implementing
changes when desired results have not been produced. Strategic management helps in
appropriate alignment of the organizational activities with one another in order to support the
selected strategy. The operational management and the strategic management depend on one
another (Hill, Jones and Schilling, 2014). With the help of operational management the overall
efficiency of the organization is improved as a result, the costs are controlled in order to set the
strategies of the company. Enterprise Resource Planning (ERP) is the appropriate integration of
all the business processes combines the processes.

6INFORMATION SYSTEM
The report describes in details the case study of Dr. Rikki Wagner for the organization of
Mendelssohn Technologies. The regular elaboration of Database Management System (DBMS)
must be checked with Microsoft Access and Decision Support System or DSS. Dr. Wagner
realized that his business has undergone many problems and all the problems needed be satisfied
with the investment of considerable amount of money. The report has four sections. The section
includes various steps the first include selection of hardware, networking infrastructure,
hardware and cloud services (Lasserre, 2017). The steps also include various advantages of
application of business intelligence and the advantages of applying customer relationship
management. Customer relationship management is successful only if it is applied successfully.
This report also describes all the problems regarding the application of social media.
Report Section 1
Cloud Services
Part 1: Various cloud networks are provided along with many other services. These
services include auto scaling, compliance, instant provisioning, more security, self-service and
many more similar features of management (Khanagha, Volberda and Oshri, 2014). Some of
cloud platform providers include AWS, Microsoft Azure and Google cloud. Besides providing
cloud platform, they also provide networking, storage and computing. All these cloud platform
providers invest in large amount on the cloud services provided by them. They have respective
parent companies in order t invest. This matures the company even more. Amazon Web Service
supports Hadoop services. HDInsight is provided by Azure and Google provides Dataproc
services.

7INFORMATION SYSTEM
Amazon web Service (AWS) provides a wide range of services (Yan and Da Xu, 2014).
There are nearly hundred types of services that are being provided by AWS. These services are
developer tools, enterprise applications, database, IoT, analysis, networking, security,
management tools, computing, storage and mobile.
Among all the cloud services that are useable, the three services that Mr. Rikki Wanger
might use include tools of machine learning. There are many more features as well as services
that include unique technology like IoT and server less computing (Willcocks and Lacity, 2016).
If the business of Mr. Rikki Wanger implements one of the cloud computing services, they will
be allowed to connect the cloud with various mobile applications. As a result, this would create a
high performance of computing environment. This would convert the business into an e-business
as well as it would satisfy all the needs of the business.
All these vendors are comparatively strong in various fields like machine learning as they
can draw on deep wells of internal expertise. Amazon Machine Learning service was launched in
April 2015 by AWS in order to help developers create machine-learning models.
Google offers a Cloud Machine Learning Engine. This helps machine-learning engineers
to build models based on its Tensor Flow deep learning library (Willcocks and Lacity, 2016).
Microsoft's Azure Machine Learning Studio lets developers to write, test as well as implement
algorithms.
All the providers take part in partnerships, allowing customers for functioning various
apps and services in the cloud environments (Willcocks and Lacity, 2016). For compute, AWS’
main offering is its EC2 instances, which can be trimmed with a large number of options.

8INFORMATION SYSTEM
Azure’s offering is concentrated on Virtual Machines (VMs). This is done with the help
of tools such as Resource Manager and Cloud Services in order to help deploy the applications
on the cloud, and its azure Auto scaling services.
Google's compute engine delivers VMs in Google's data centers. These engines boot
quickly. They provide persistent disk storage, promise outstanding performance. The
performance is highly customizable depending on the needs of the customer.
All the cloud providers support relational databases – they are Azure SQL Database,
Amazon Relational Database Service, Red shift and Google Cloud SQL) – as along with NoSQL
databases with Azure Documented, Amazon DynamoDB and Google Big table.
Part 2: Computer software is used for activating computer hardware virtually. A
software is required for accomplishing input, output, storage, processing and control the various
activities of information system. Computer software is divided into two types. These types are as
follows
Systems software
They are programs that manage resources of computer system as well as simplify
applications programming. They include several softwares such as database management system,
operating system, translators, networking software and software utilities (Veryard, 2014). System
software include the programs that focus on managing computer itself, like the operating system,
disk operating system and file management utilities. The operating system manages the hardware
resources of computer as well as application and data.
Application software

9INFORMATION SYSTEM
Application software helps in directing the performance of a computer for a definite use.
The function of application software is to meet the needs of information processing of the end
users (Wu, Rosen and Schaefer, 2015). Application software is also known as programs that
boost the productivity. This is because they enable the users to complete their tasks. These tasks
include creating documents, database and publications, spreadsheets, sending email, carrying out
online research, designing graphics, playing games as well as running a business.
Two types of packages are available:
1. Vertical packages – Vertical packages help the end users in a specific industry
(Vasconcelos, Kimble and Rocha, 2017). This package help in managing construction projects,
they also help in keeping track of inventory of hospitals as well as fast food outlets.
2. Horizontal packages – Horizontal packages are able to perform a definite function.
These functions include office automation or accounting for a wide variety of businesses.
Report Section 2
Business Intelligence (BI)
Part 1: Business Intelligence (BI) consists of strategies along with technologies. These
technologies are used by various enterprises. Organizations use them for data analysis of the
business information. These technologies provide current and historical business operations
(Kimball, Ross and Thornthwaite, 2015). BI is a technology driven process. It is made up of
various activities. These activities include BI is a technology-driven process. It consists of
various activities. These activities include:
1. Mining Data

10INFORMATION SYSTEM
2. Analytical processing
3. Querying
4. Reporting
The advantages of BI are as follows:
 Improves decision making
 Increases operational efficiency
 Drives new revenues
 Optimizing internal business processes
 Identifies the market trends
 It spots the problems occurred in business that is necessary to solve.
The tools of Business Intelligence are data-driven Decision Support Systems (DSS). BI is
also used in report and query tools as well as briefing books (Laursen and Thorlund, 2016).
Taking the help of these tools organizations are allows analyzing the data on their own. They do
not have to wait for IT to analyze the data and send them the reports. This access of information
helps the users to backup the business decisions.
BI provides rich information resources, which helps companies in achieving their
business objectives. This can be done with the help of strategic decisions. BI gathering teams
help in interacting with customers in the form of chat interactions, emails and voice calls. This
also takes care of the likes and dislikes of the customers, it records the reactions of customers on
promotions, and it looks after the technical problems faced by the customers. It also records the
experiences of customers on an online shopping site (Wixom, Ariyachandra and Douglas, 2014).
This analysis can improve the rate of conversion and tackling many more problems.

11INFORMATION SYSTEM
Organization measures the performance of the processes executed by them with the help
of reports on data that are timely as well as accurate. BI helps the organizations in decision
making when some strategic issues occur. This is done by providing important data on current as
well as past performances of the company (Chang, 2014). This process is carried out side by side
with future trends, customer behavior and expected demands. BI teams help the organization in
receiving reports in time. These reports make sure that the organization is utilizing the data for
managing business.
Part 2: Mining Data for Gaining Competitive Advantages and Selection of Best
Data Mining Technique
1. Affinity Analysis
Affinity analysis helps in analyzing products as well as services that a customer has been
bought. This report of analysis can be used in improving the layout of products or similar
product recommendations. This is done for online retail outlets (Witten, Frank, and Hall, 2016).
Basket shows the collection of products selected by a customer while shopping.
This technique assumes that the future behavior of customers can be guessed with the
help of their past performers, such as the products that they prefer and purchase. This technique
can be applied by not just retail stores but also by many sources such as:
 E-commerce stores are able to save data regarding credit cards of the customers for
finding links, which depict fraud incidents and interest rates.
 Telephone use depicts which category of consumers reply to the telephone calls and
updates on websites (Koh, Tan and Goh, 2015). This also depicts how the CTAs can be
improved in order to get more people calling the particular business.