Project Report: Mental Health Application for Adolescents - XBR102

This project report details the development of a mobile application designed to address mental health challenges in adolescents. The report utilizes the Business Model Canvas to outline key aspects of the business, including key partners, activities, value proposition, customer relationships, customer segments, key resources, customer channels, cost structure, and revenue streams. The value proposition focuses on alleviating mental disorders like anxiety and stress, prevalent among adolescents, by providing access to psychiatric services and psychological support. The report also covers the key activities involved in the app's development, marketing, and user acquisition. It further analyzes the cost structure, revenue streams (application adds, premium subscriptions), and the need for additional funding. The project includes a 90-day plan for the app's launch and growth, and the report concludes with a summary of findings and recommendations for future development. The report references empirical studies and data to support the identified need and the proposed solution, emphasizing the potential of the app to provide accessible mental health support for adolescents.

XBR102: Project Report 2 | Project Title | Student Name
Project title: Adolescents App for Mental Health in Adolescents.
Business Model Canvas
Key Partners Key activities
Develop Application
Rent an office
Make advertisements
Value proposition
Qualitative
Customer satisfaction and
end results
Customer relationships
Self service
Personal assistance
Customer segments
Niche Market - adolescents
Key Resources
Software Developers
Certified Psychiatrists
Customer channels
Phone application
Cost Structure
Value driven
Fixed cost
Revenue Streams
Application adds
Premium applications
Premium subscriptions and sessions
Business Model Canvas < https://expertprogrammanagement.com/2018/10/business-model-canvas-explained/ >

XBR102: Project Report 2 | Project Title | Student Name
Value Proposition
Adolescents suffer multiple social illnesses that are often categorized as mental disorders. These illnesses are due to the varying psychological
factors. According to Jozefiak, Kayed, Rimehaug, Wormdal, Brubakk, and Wichstrøm, (2016 pp.33), mental disorders in youth are manifested through
anxiety, mood disorders, stress, disruptive behavior and obsessive-compulsive disorders. Schizophrenia among adolescents is also a mental disorder but
has been recorded to be less prevalent. Mental disorders affect one's thinking an judgment in adulthood. A report by Polanczyk, Salum, Sugaya, Caye,
and Rohde, (2015 pp.348) on the early lives of criminals showed that most convicted criminals had some form of mental disorder during their
development. Despite the effects of mental disorders, very few interventions have been implemented to combat mental disorders. For these reasons,
developing an application aimed at solving mental disorders would be a strategic business venture as well as a solution to human problems.
The problem of mental disorder is prevalent among youth and affects their adulthood. The application aims to help alleviate mental disorder
among adolescents as a medical and psychological intervention to reduce social problems and crimes in the society. Successful implementation and
adoption of the application should reduce mental disorders among adolescents by 90%.
Mental disorders affect people of all ages. However, adolescents are the most affected by this condition. There is a vigorous biological and
psychological change among adolescents. However, the changes happen to individuals who are from fresh childhood and have little know-how on
handling psychological or physiological changes. Certified psychiatrists with the knowledge of treating adolescents shall be the major beneficiaries of
the application. Psychological problems are the major cause of mental disorders among adolescents. Psychologists stand in the best position to provide
proven solutions from a scientifically informed perspective. Adolescents are the targeted population; hence; they will be the main customers of the
application.

XBR102: Project Report 2 | Project Title | Student Name
The application shall be designed to provide solutions to all psychological needs of adolescents. Adolescents have a long list of volatile psychological
needs that need to be handled. This category of the population is growing both mentally and physically. As a result, most adolescents are scraping the
internet in search of answers to their questions. In the present world, 100% of adolescents in the first world countries have access to smartphones and
while 50-60% in 3rd world countries have access to these technologies (Glaser, Schmidt, Wade, Smith, Turnier, & Modi, 2017 pp.129). The application
seeks to answer questions that are highly asked by adolescents succinctly and engagingly. Analytics by Google show high similarity in searches from
devices that are deemed to be owned by individuals between ages 12 -18. Studies on service subscriptions have shown that individuals are likely to
subscribe to services that give direct answers to their searches and give en engaging response to ensure user satisfaction. Adolescents have been
recorded to go to the internet in search of answers to their explorative minds. However, the internet has proven to be an ocean of information from all
sources. I. For this reason, it is most likely that adolescents will be my customers as proven solutions will be given to them via the application, and
further clarification and engagement with psychiatrists will increase their trust in the services.
The identification of the problem in question was made based on researched data. Scholars have examined the prevalence of mental disorders
and their equivalent effects to one's adulthood. Data from empirical studies showed a possibly unsatisfied need among adolescents, which would be an
excellent investment opportunity. The application would serve as an interface between adolescents and psychiatrists.

XBR102: Project Report 2 | Project Title | Student Name
Key activities, interventions, and channels
The business involves the creation of a mobile application that allows adolescents to subscribe to psychiatric services. The app also allows
psychiatrists to sell their services through written material and videos that help solve adolescents' problems. The key activities needed to actualize the
business' components include the development of the application, contracting willing psychiatrists to sell their expertise, and advertising the services of
the application to adolescents. The app will only enroll in certified psychiatrists. Training shall be offered on how to deliver their expertise through the
application. Advertisement of the services shall be done through social media platforms such as Facebook and YouTube. Facebook would be the
number one choice for the advertisement as it is the leading social media platform where adolescent connects with friends around the world. Researchers
have noted that adolescents also visit Facebook to view the trends of individuals they admire to be like. Therefore, Facebook would be the best channel
for advertisement.
Key activities, partners and resources
The business shall have contractual terms with its stakeholders, including the technical team, financial organizations, and psychiatrists. The
technical team shall be contracted to develop the application, deploy it, and offer education on how to effectively use the platform. Psychiatrists shall
subscribe to the terms and conditions of the business pledging to offer informed expertise to solve adolescent problems and directly respond to problems
brought about by the customers. The business model targets a population that has not been well represented in technological innovations. Possible

XBR102: Project Report 2 | Project Title | Student Name
competitors or alternatives would be guiding and counseling bodies of institutions. However, it would be easier for customers to subscribe to our
services since we shall maintain high levels of confidentiality, thus building trust.
Cost structure and revenue streams
Cost Amount Revenue
Application Development $5,000 Purchase of ad-free application
Data and Web hosting $500 Ad-sense fees
Legal documentation and office $2,500 Premium sells of specific needs
Advertisement $2,000
Adrian Neagu (2017) App Development Costs < https://www.formotus.com/blog/figuring-the-costs-of-custom-mobile-business-app-development
>
The business shall require a total of $10,000 to complete the core jobs and minor activities. The resources prior to the investment include
personal savings that amount to $5,000. More money will be sought from investors, grants, and donations, such as Angel-List. Any possible left-over
profits will be reinvested into the project. The growth of the business requires research from the start of the company. Left-over profits will be used to
conduct research on customer fulfillment and plan for improvement.

XBR102: Project Report 2 | Project Title | Student Name
Data collection
Data was collected through piloting sample research questionnaires to adolescents. Response from the responded was evaluated to assess the similarity
of the sample with research findings. A coincidence in response sample question assured the reliability of the insights from research data. The feedback
solidified the need to develop a solution that would liberate adolescents from mental disorders
90-day plan
1st Month 2nd Month 3rd Month
Backstage activities including legal
documentation, contracting financial bodies,
developing of the application, creation of
psychological content
Beta Launch of the application
Advertising the application
Registering of customers
Analytics induction

XBR102: Project Report 2 | Project Title | Student Name
Summary
The report misses information on value projections of the businesses. No break-even analysis has been done on the investment. In the case of starting
another company, I would develop a concise business plan that includes a precise SWOT analysis as well as financial projection. Sunk costs are
expenditures that would never be recovered. In this business, multiple expenses would be termed as Sunk costs, including costs of legal documentation,
advertisement costs, and research costs.

XBR102: Project Report 2 | Project Title | Student Name
References
Glaser, N.J., Schmidt, M., Wade, S.L., Smith, A., Turnier, L. and Modi, A.C., 2017. The formative design of epilepsy journey: a web-based executive
functioning intervention for adolescents with epilepsy. Journal of formative design in learning, 1(2), pp.126-135.
Jozefiak, T., Kayed, N.S., Rimehaug, T., Wormdal, A.K., Brubakk, A.M. and Wichstrøm, L., 2016. Prevalence and comorbidity of mental disorders
among adolescents living in residential youth care. European child & adolescent psychiatry, 25(1), pp.33-47.
Polanczyk, G.V., Salum, G.A., Sugaya, L.S., Caye, A. and Rohde, L.A., 2015. Annual Research Review: A meta‐analysis of the worldwide prevalence
of mental disorders in children and adolescents. Journal of Child Psychology and Psychiatry, 56(3), pp.345-365.
Terrar, D. and Terrar, D. (2019). What is Design Thinking? - Enterprise Irregulars. [online] Enterprise Irregulars. Available at:
https://www.enterpriseirregulars.com/125085/what-is-design-thinking/ [Accessed 10 Oct. 2019].

XBR102: Project Report 2 | Project Title | Student Name
Appendix 1
Terrar D (2018) Design Thinking < https://www.enterpriseirregulars.com/125085/what-is-design-thinking/ >