Health Promotion Program in Auburn Sydney, NSW: A Strategy

This report provides a comprehensive analysis of the "Auburn Mental Health Promotional Strategy," focusing on mental health challenges in Auburn, Sydney, NSW. It identifies the problem of mental illness among young adults, considering factors like diversity, employment, and education. The report proposes a detailed health promotion program, including objectives such as raising awareness, encouraging open communication about mental health, and providing counseling. The strategy involves engaging key people and sectors, establishing a one-year timeline, and implementing various strategies through social media, mass media, and community events. The report also includes a budget outline, an evaluation plan, and a literature review to support the program's development, implementation, and evaluation. The ultimate goal is to decrease the rate of mental health issues in Auburn by implementing short-term and long-term objectives, and by providing resources to help young people. This assignment is available on Desklib, a platform offering AI-based study tools.

Running head: HEALTH PROMOTION PROGRAM IN AUBURN SYDNEY, NSW
AUBURN MENTAL HEALTH PROMOTIONAL STRATEGY
Name of the Student
Name of the University
Author note

1HEALTH PROMOTION PROGRAM IN AUBURN SYDNEY, NSW
Executive summary
According to the reports of the World health organization, around 450 million of people are
suffering from mental illness. The prime reason behind the outbreak of such disorder is
negligence and hesitation to speak about it. Australia is also suffering from such disorder. The
focus of the report is on the Local government area of Auburn, Sydney NSW. This discussion
points out the mental status of people of auburn. Further, it proposes an action plan for a health
promotional programing namely “Auburn Health Promotional Strategy” and discusses its budget,
objectives, strategies implementation and evaluation. Furthermore, a small literature review of
few more papers has been mentioned with their developmental, implementation and evaluation
skills.

2HEALTH PROMOTION PROGRAM IN AUBURN SYDNEY, NSW
Table of Contents
Introduction..........................................................................................................................3
Problem identification.........................................................................................................4
Program development..........................................................................................................4
Key people and sector......................................................................................................5
Timeline...........................................................................................................................5
Program objectives and strategy..........................................................................................6
Program implementation.....................................................................................................8
Need of budget...................................................................................................................11
Evaluation..........................................................................................................................12
Literature review................................................................................................................13
Conclusion.........................................................................................................................14
References..........................................................................................................................16

3HEALTH PROMOTION PROGRAM IN AUBURN SYDNEY, NSW
Introduction
Health promotion program is series of actions to encourage good health and wellbeing.
Spreading consciousness about good health and wellbeing is a part of such promotional actions
that includes enlightening people with the ways to stay fit and healthy. Promotion of practices
and values that influences a community about good health is also a part of health promotional
program (Eldredge et al., 2016).
According to the World Health Organization’s report about mental health, around 450
million of people across the world is suffering from mental illness and the maximum of the
population is below the age of 35. Treatments for these disorders are available, but
approximately two-thirds of individuals with an identified mental disorder never look for help
from a health professional (Kessler et al., 2013). Shame, discrimination and negligence inhibit
care and treatment from reaching people with mental disorders. Australia is suffering from these
mental disorders as well. 27 percent of young Australians are getting affected with mental
illness. However, minimum from them seeks help form a mental health advisor or any physician.
There is no perfect information is available regarding the level of disability experienced by the
younger generation with mental health problem or the reason they are unable to reach to an
expert for help (Thapar et al., 2012).
This report is going to discuss all these problems and issues that the younger generation
is facing regarding their mental health. This report will focus the area of Auburn Sydney, New
South wales to discuss about the issue and will propose a health promotional program regarding
mental illness in this area. Further, the objectives and strategies to achieve the goal, the action

4HEALTH PROMOTION PROGRAM IN AUBURN SYDNEY, NSW
plan for implementation of the program and a literature review regarding the development,
implementation, and evaluation of the program will be discussed.
Problem identification
Mental health in younger generation is a problem that is affecting almost every country in
the world. World Health Organization (WHO) has already included the disorder in the top three
lists of diseases that affects a majority of the population worldwide. Auburn is a suburb city in
New South Wales Australia and according to the census of 2011, the median age of population in
this city is 29 years (Local Stats, 2017). Hence, majority of the people affected with mental
illness is below the age of 35 and it is a matter of concern. The prime reason for the poor mental
condition can be the diversity of the area. 15 percent of the population in this area speaks Arabic,
14 percent speaks English and rest are other languages. People own almost 20 percent of homes
and around 45 percent are rented homes. Therefore, in the former scenario, communication
becomes the reason for stress and depression and in the second scenario; shelter is the prime
reason for the mental health and illness in these younger people. They have to face disgrace,
shame during their work, education, stay (Lawrence et al., 2013). Further, they neglect seeking
help form mental health expert. Hence, a broad population in the area is now suffering from
mental illness. Fifty two percent of the people in Auburn and over the age of 15 are associated to
laborer jobs and the level of education is low, that contributes to the mental illness in the young
and teen people in this area. The rate of unemployment is around 12 percent that can also lead to
the stress and depression in younger generation in auburn (Local Stats, 2017).
Program development
Numerous health promotion programs are running in Australia to help the younger
generation in need. Maximum of these programs are government sponsored and are driven by

5HEALTH PROMOTION PROGRAM IN AUBURN SYDNEY, NSW
workers employed by the government. However, from the total health budget, government has
sanctioned very few amount of money to be spend on the mental health promotion of the Auburn
area (Street, Gold & Manning, 2013). Hence, the area needs a strong and appealing health
promotion program that helps these younger people to come out, defeat their fear and speak up
about their issues. A sound health promotion program will be employed for the area of Auburn
Sydney to mitigate the problem of mental illness. The program will be titled as “Auburn Mental
Health promotional Strategy” and the principle goal for the program will be promotion ways to
improve mental health in teens and younger adults in the Local Government Area (LGA) Auburn
of Sydney and will include the peers and parents of affected people to help them overcome the
situation (Edelman, Mandle & Kudzma, 2013).
Key people and sector
To enforce a change in the mindset of the society, people from within the society, need to
be employed to make change in the scenario. Similarly, to create and implement a successful
health promotional program, chosen workforce need to be active, unbiased, helpful,
understanding and with experience to talk to people (Fenner et al., 2013). In this health
campaign, help from the local government will be taken to spread the awareness in a broad way,
to undertake the surveys or interviews, government health experts will be employed, group of
counsellors will be employed to break the ice of mentally ill people who are afraid to come out
and speak about it. Volunteers will be employed for advertisement and pamphlet distribution.
Finally, to conduct the entire campaign successfully help from NSW police will be taken (King,
O’rourke & DeLongis, 2014).

6HEALTH PROMOTION PROGRAM IN AUBURN SYDNEY, NSW
Timeline
Success of any health promotional campaign depends on its time-bound implementation.
For the “Auburn mental health promotional strategy”, timeline will be one year and the
expansion of it will depend on the outcomes, and recommendations (Kaufman, 2012).
Recruitment of employees, selection of camp locations across auburn and planning of the
program will be completed in a month (November 2017) and rest of the 11 month will be allotted
for the implementation of the program. Evaluation will last another month (December 2018) and
further decision will be made for expansion in the year 2019.
Program objectives and strategy
Short-term objectives
Objectives Strategy

7HEALTH PROMOTION PROGRAM IN AUBURN SYDNEY, NSW
Raise awareness about mental illness, its
symptoms, its severity and its effects on the
mental and Physical health
 Promotion of mental health related
programs in the city.
 Employ famous person, who
influences a major section of the
population to speak about this issue to
the people.
 Arrange talk sessions in which the
identification of the patient will be
hidden.
 Arrange programs like cricket or
football tournament, singing or
dancing programs to relief the stress
and depression of such people.
Encourage the youth to speak up about their
stress and depression fearlessly to fight with
mental illness
 Arrange one-to-one talk sessions in
each camp location in auburn to
collect an overview of the problem.
 Include the family and peers of the
victim so that he or she can talk freely.
Discourage them about their suicidal thoughts
and explain them how they can fight with
such adverse situation
 Help them understand the value of
their life.
 Make them feel that mental illness is
treatable and can be cured completely.

8HEALTH PROMOTION PROGRAM IN AUBURN SYDNEY, NSW
Arrange a proper counselling session for
improvement in their mental health
 Employ health experts to talk with
each patient to understand their level
of depression.
Long-term objectives
Decrease the rate of people affected with
mental health in auburn Sydney
 The strategy to achieve the long-term
objectives is to successfully
implement the strategies to achieve
short-term goals, as the success of
short-term goals will determine the
achievement of long-term objectives.
Lower the rate of depression in younger
generation

9HEALTH PROMOTION PROGRAM IN AUBURN SYDNEY, NSW
Program implementation
Implementation of “Auburn Mental Health Promotional Strategy” will focus on the above
said objectives and will use the mentioned strategies with implementation of appropriate
resources within a guided timeframe (Edmunds, Beidas & Kendall, 2013). To implement the
strategies, an action plan will be prepared in a proposal that will contain the list of strategies,
identified resources, and the timeframe required to achieve the goals. The proposed action plan is
given below:
Strategy Action/Resources Agency or people
involved
Timeframe
Objective 1: Raise awareness about mental illness, its symptoms, its severity and its effects on the
mental and Physical health
Promotion of mental
health related programs
in the city.
Social media like
Facebook and twitter to
include maximum
youth.
Using mass media to
spread the awareness
In camps in the local
government of auburn
Throughout the entire
event
Employ famous person, Ask famous In colleges and office Every third month

10HEALTH PROMOTION PROGRAM IN AUBURN SYDNEY, NSW
who influences a major
section of the
population to speak
about this issue to the
people.
personalities to spread
awareness about the
issue, arrange sessions
in colleges and
workplaces where such
famous personality can
talk to a wide array of
people
campuses in auburn from commencement
of the program
Arrange talk sessions in
which the identification
of the patient will be
hidden.
Health camps and
government or
municipal hospitals
where, experts can talk
to younger adults
suffering from mental
illness
Government and local
hospitals, health camps
of auburn
In the implementation
phase of program
(December 2017 to
November 2018)
Arrange programs like
cricket or football
tournament, singing or
dancing programs to
relief the stress and
depression of such
people (Holt, 2016).
Using local government
to arrange such
tournament or program
In auburn local
government area
Thrice in the
implementation
phase.

11HEALTH PROMOTION PROGRAM IN AUBURN SYDNEY, NSW
Objective 2: Encourage the youth to speak up about their stress and depression fearlessly to
fight with mental illness
Arrange one-to-one talk
sessions in each camp
location in auburn to
collect an overview of
the problem and
including family and
peers of the patient in it.
Objective 3: Discourage them about their suicidal thoughts and explain them how they can fight
with such adverse situation
Help them understand
the value of their life
and make them feel that
mental illness is
treatable and can be
cured completely.
Place to talk to such
depressed people, health
camps, inspirational
programs to make them
influenced to live rather
than suicide
Throughout the city of
auburn
January 2018 to
November 2018
Objective 4: Arrange a proper counselling session for improvement in their mental health
Employ health experts
to talk with each patient
Questionnaire of closed
ended questions to
Throughout the auburn Throughout the event

12HEALTH PROMOTION PROGRAM IN AUBURN SYDNEY, NSW
to understand their level
of depression
detect the level of
depression easily, health
camps
city
Need of budget
The critical aspect of health strategy planning involves the preparation of a budget
including the expenses and funding. The budget must include the funding for the materials that
are needed in the health strategy plan (Jackson, 2013). This section will include the salaries of
the workers like volunteer staff, mental health experts and private counsellors for the campaign
and promotions. Furthermore, while making the budget, it should be kept in mind that every
intervention or strategy needs different set of resources (Adamopoulos & Todri, 2015). As the
government and few private organizations are a part of this promotional campaign, the
government should bear the maximum expense of the event.
Evaluation
Evaluation is an important part of any promotional event, as the success of failure of the
complete program can be understood only after the evaluation process is completed. Whether the
identified strategies and objectives are achieved or not can be understood using the process
(Livingston et al., 2013). This health promotional camp will use the outcome evaluation process
to identify the success. This specific evaluation process deals with quantitative data and
identifies how the data or rate of the activity in question changes after the implementation of the
interventions(Posavac, 2012). The evaluation of the health promotion program has been
mentioned below:
Objective Expected outcome Mode of measurement

13HEALTH PROMOTION PROGRAM IN AUBURN SYDNEY, NSW
Raise awareness about mental
illness, its symptoms, its severity
and its effects on the mental and
Physical health
Increased number of youth
coming out and accepting the
severity of their mental illness
and seeking help fearlessly.
Internal statistics of the program,
number of followers of the
Facebook and twitter page
number of attendance in
promotional events and camps
Encourage the youth to speak up
about their stress and depression
fearlessly to fight with mental
illness
Involvement of youth in the
promotional events and
accepting the fact that mental
illness in as normal as fever and
can be cured completely.
Attendance of youth in events
that promotes mental health and
speaks about mental illness
loudly. Workshop and seminar
attendance, community feedback
(surveys), list of venues of
workshops
Discourage them about their
suicidal thoughts and explain
them how they can fight with
such adverse situation
Decrease in the number of
suicides and deaths of youth in
the area due to depression
Statistics from licensed sites,
NSW Police Statistics,
registration of young people in
sports and activities that
promotes healthy living
Arrange a proper counselling
session for improvement in their
People are aware about their
disorder and willing to cure it.
Record of conferences,
workshops, number of active

14HEALTH PROMOTION PROGRAM IN AUBURN SYDNEY, NSW
mental health people are sharing everything
that use to hinder them in the
past to confess their mental
illness
counselling programs in auburn
and Sydney
Literature review
In this section, the report is going to discuss some of the literatures that consists
development, implementation and evaluation of health promotional programs regarding mental
illness. According to Neiger et al. (2012), social media has tremendous capability to change the
view of society and implement an intervention for the betterment of society. The process uses
surveys and questionnaires to understand the effect of social media. It carried out an overarching
evaluation strategy. Another strategy uses online mental health promotion and prevention
interventions for youth aged 12–25 years. The results from the mental health promotion
interventions indicate that there is some indication that skills-based interventions existing in a
module-based format can have an important impact on teen-age mental health (Powell et al.,
2012). Further, according to Curran et al. (2012), blending of clinical effectiveness of
intervention and implementation can lead to success as this provides a real world example in the
study. Results of such promotional event can be of three types, first one determines the
effectiveness of clinical intervention, secondly, effect of both implementation and effectiveness
are determined and thirdly the implementation process is assessed.

15HEALTH PROMOTION PROGRAM IN AUBURN SYDNEY, NSW
Conclusion
In this fast-paced world, attainment of success has become an important factor to assess
someone’s capability or achievement. Level of Socio-economic status determines people and
their ability to avail luxury of life. Hence, people are becoming competitive in every aspect.
However, there are people, comprising average ability to perform, has to suffer from stress and
depression, leading to mental illness, This non-contagious disease affects every person in the
world at some point of time and the mindfulness and ability of the person determines the level of
its severity or the time it will need to get cured. Auburn, a suburb from New South Wales, is
suffering from its own social economical issuers and the around 12 percent of younger
generation is suffering from unemployment. Hence, stress and depression in the youth has
become the major matter of concern for the local government. Therefore, a health promotional
program has been developed for the city of auburn that is proposed to run from November 2017
to December 2018. The campaign will comprise of surveys and questionnaires to collect the data.
Through this campaign, those youth are expected to come out and speak who never talk about
this issue and neglect their mental illness. Finally evaluation plan has been discussed that will
determine the success or failure of the program and will determine the continuation or expansion
of the process.

16HEALTH PROMOTION PROGRAM IN AUBURN SYDNEY, NSW
References
Adamopoulos, P., & Todri, V. (2015). The effectiveness of marketing strategies in social media:
Evidence from promotional events. In Proceedings of the 21th ACM SIGKDD
International Conference on Knowledge Discovery and Data Mining (pp. 1641-1650).
ACM.
Curran, G. M., Bauer, M., Mittman, B., Pyne, J. M., & Stetler, C. (2012). Effectiveness-
implementation hybrid designs: combining elements of clinical effectiveness and
implementation research to enhance public health impact. Medical care, 50(3), 217.
Edelman, C. L., Mandle, C. L., & Kudzma, E. C. (2013). Health Promotion Throughout the Life
Span-E-Book. Elsevier Health Sciences. https://books.google.co.in/books?
hl=en&lr=&id=ndwDAQAAQBAJ&oi=fnd&pg=PP1&dq=Edelman,+C.+L.,+Mandle,
+C.+L.,+%26+Kudzma,+E.+C.+(2013).
+Health+Promotion+Throughout+the+Life+SpanBook.
+Elsevier+Health+Sciences.&ots=HivLoEQNlM&sig=uVjqoURnlJsxNzogEqAUT4ZjYr
Q#v=onepage&q&f=false
Edmunds, J. M., Beidas, R. S., & Kendall, P. C. (2013). Dissemination and implementation of
evidence–based practices: Training and consultation as implementation
strategies. Clinical Psychology: Science and Practice, 20(2), 152-165.
Eldredge, L. K. B., Markham, C. M., Ruiter, R. A., Kok, G., & Parcel, G. S. (2016). Planning
health promotion programs: an intervention mapping approach. John Wiley & Sons.

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Fenner, Y., Garland, S. M., Moore, E. E., Jayasinghe, Y., Fletcher, A., Tabrizi, S. N., ... & Wark,
J. D. (2012). Web-based recruiting for health research using a social networking site: an
exploratory study. Journal of medical Internet research, 14(1).
Holt, N. L. (Ed.). (2016). Positive youth development through sport. Routledge.
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epage&q=why%20we%20need%20budget%20for%20promotional%20events&f=false
Kaufman, C. (2012). Designing a nursing care plan for a lifetime. Nursing, 42(7), 54-60.
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19HEALTH PROMOTION PROGRAM IN AUBURN SYDNEY, NSW
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Appendix
1. Evaluation form to be used in promotional camps, workshops and counselling sessions. This
evaluation forms, collected at the end of the session will contribute in the evaluation process and
will determine the success of the event.
Strongly
agree
Agree Neutral Disagree Strongly
disagree
1. The objective of the
promotional event is
clearly defined
2. Interactions and
participation was
encouraged
3. The counsellor was
knowledgeable and
helpful