A Detailed Report on Mental Health, COVID-19, and Cause Marketing

This report delves into the multifaceted aspects of mental health, particularly in the context of the COVID-19 pandemic. It begins by summarizing an article that highlights the pandemic's significant impact on mental wellbeing, including increased psychological distress, especially among young people. The report further explores the socioeconomic factors that exacerbate these challenges, such as unemployment and financial insecurity. The second part of the report conducts a literature search, focusing on the role of cause marketing in modern society. It discusses how cause marketing aligns with corporate social responsibility and customer preferences, contributing to societal and economic improvements. The report concludes by synthesizing the findings, emphasizing the interconnectedness of mental health, societal challenges, and marketing strategies.

Mental wealth

Table of Contents
Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
TASK 1............................................................................................................................................1
An individual summary...............................................................................................................1
TASK 2............................................................................................................................................2
Literature search..........................................................................................................................2
CONCLUSION................................................................................................................................4
REFERENCES................................................................................................................................5

INTRODUCTION
Mental health is related to emotional, social wellbeing and psychological impact that has
collective effort towards feeling, thinking, acting and to cope from any preferred situation
(Chandra and Chand, 2018). It is being also used to control and manage stress level as with this
ability to control and manage stress level is induced with better productiveness as under which
suitable level of contribution is attained within community. The report below is based on
accurate portfolio that is related with mental health.
MAIN BODY
TASK 1
An individual summary
Main idea of article
The mental health is potentially impact due to pandemic attack of COVID 19 along with
this it is also be related to major global concern as well. The major reason behind the article is to
acknowledge the profound aspect of COVID and its spread that has huge and direct impact over
day to day working of people all around the world. The UK government also stipulate various
restriction through which social contact and ability to reduce market accessibility is inducing
direct impact towards services. It also has direct impact over employability and its livelihood,
personal debt and income as with this substantial worries towards future insecurity is processed
with adequateness (Mental health before and during the COVID-19 pandemic: a longitudinal
probability sample survey of the UK population, 2021). It is also being evident that mental health
attribute towards suitable limitations as per lack of comparable, invalidated mental health and its
measure. It is also being measured that enhance rate of psychological distress is increase and it is
more in young people of aged 18-24. In this sustained level of adjustment is processed that is
related to health change as with this mental health of different individual is analysed that is more
vulnerable as per concern to mental distress.
It describes that demographic effects on mental health is related to age, socioeconomic,
resources and many other prospect as well that distracts not only mental health but the well-
being of large number of individuals. It also pertains towards acute strain which is furthermore
related to unemployment and low income standards as there is a job loss of a lot of individual
due to the pandemic condition of COVID. The underlying condition of mental and physical
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health is resulted toward enhancement of stress and mental wellbeing under which infection risk,
anxieties capabilities remains higher under which cognitive outcome is perceived during
quarantine break as well.
What contribution does article make to practitioner?
The article defines clear prospect about impact on mental stress of that attribute towards
that is discerned with suitable adjustment about long term trends about socioeconomic,
demographic and health related aspect as well (Pilgrim, 2019). There is a substantial increment
within mental disorder and distress which is dependent over pre-existing of health related
conditions. As per relation to inequalities widened as with this mental distress is emerged with
the reduction of employment rate under which larger section is impacted on direct basis. It
disproportionately affected the mitigation strategies that is developed and design to provide
suitable response towards governance. It also emphasis accessibility of mental fall out through
which widen outcome is perceived as per in relation to implementation of strategic endings. In
support of this understanding level of people is controlled by managing and controlling social as
well as economic distribution towards pandemic attack of COVID.
TASK 2
Literature search
The role of cause marketing and its role for modern society
As per viewpoint of Kit Smith, the marketing is caused under consideration of non-profit
and with this worthwhile outcome is achieved as per consideration of sustained success and
development. In this era of modern business practices suitable knowledge and adequate believe
towards customer preferences is considered as by addressing various societal and economic
issues. The cause marketing is dependent on the suitable relatedness with adequate form of
marketing and also involves collaborative efforts and adjustments towards profit generation. It is
also being referred as accurate program that is dependent over profit attainment that is usually
dependent on corporate social responsibility and corporate giving as well. It usually involves
specific donations as it is also being related to tax deductible which furthermore induce
successful modifications through campaigns and partnership. In this management select and
choose something that is require to believe towards employee perspective. For this it is
mandatory that all the staff and working employees perform their duty with better compassion
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and in dedicated manner. It also turns into collective form of energy that reflect moderate
working standards in sustained mode. In relation to adequate cause seamless and random basis
partnership is developed under which successful outcome are attained over a regular period of
instance.
To get contribute towards induction of valuable changes it is required that timely and
consistent changes are implemented as through which success rate and probability to achieve
long term success and development is addressed with adequateness (Segal, Qualls and Smyer,
2018). To advance fair working surround extra funds and charity exposure is worked that aid to
modify and advance strategy implications that furthermore assist to maximise the rate of
effectiveness and market involvement in appropriate manner. It induces strong level of emphasis
towards earning of social and direct media that is also be supported in related to marketing
campaigns which is designed to improvise market effectiveness and relatedness in adequate
manner. There is few examples of cause marketing through which prevalence changes is
processed that is related to both non-profit business and a brand engagement standards as well.
As per concern of economic factors sustained pride and prejudice event is inaugural that assist to
maintain clear focus about featured discussion under which real time intelligence is intervened
that furthermore assist to advance and improvise customer satisfaction. It also used by
management to advance market acceptance through which ability to improvise market reach also
developed with perfection.
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CONCLUSION
It has been concluded from the above report that mental health induced positive change
within individual life that affects the mental stability and stress abilities of an individual that
furthermore lead towards generation of more complex situations. In this suitable article is
considered that is based on mental health of individual’s that has direct impact over people
mental abilities and it is impacted through COVID 19. In addition, suitable literature review is
conducted that is dependent on cause marketing and its role in society as it changes the working
tendency and its standards accordingly.
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REFERENCES
Books and Journals
Chandra, P.S. and Chand, P., 2018. Towards a new era for mental health. The
Lancet, 392(10157), pp.1495-1497.
Pilgrim, D., 2019. Key concepts in mental health. Sage.
Segal, D.L., Qualls, S.H. and Smyer, M.A., 2018. Aging and mental health. John Wiley & Sons.
ONLINE
Mental health before and during the COVID-19 pandemic: a longitudinal probability sample
survey of the UK population, 2021. [Online] Available through:
<https://www.thelancet.com/journals/lanpsy/article/PIIS2215-0366(20)30308-4/
fulltext>.
Smith. K., 2016. The complete guide to cause marketing. [Online] Available through:
<https://www.brandwatch.com/blog/cause-marketing/>.
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