Mental Health App: Sustainable Business Idea Pitch for Australia

This assignment presents a student's business pitch for a mental health monitoring app designed for Android users of various age groups, with a focus on self-tracking and gamification to monitor and address mental health issues like depression, anxiety, and stress. The pitch outlines the app's target customers in Australia, market size, and a business model based on subscriptions. It includes competitor analysis and highlights the positive impact on SDG 3 (Good Health and Well-being) while acknowledging that it doesn't directly relate to other SDGs. The pitch emphasizes the app's innovative approach to tackling mental health issues, especially in the current competitive global environment, and references relevant academic literature. The app aims to provide a platform for individuals to address mental health challenges, offering a self-tracking tool to identify the root causes of problems. The assignment also details the app's potential for improving overall health and well-being, as mental health challenges can hinder individuals from achieving their career goals.

MENTAL HEALTH
MONITORING APP
` A SUSTAINABLE
APPROACH

BUSINESS PITCH
• An app designed for different age groups and android users
• tailored to monitor and track certain mental illness
• elements of gamification as well as do it yourself mood
training program
• self tracker through answering certain questions
• mainly designed to track depression, anxiety, stress etc.

WHAT SDG IT AIMS AT?
• Good health and well being
• partnership for achieving goals (Minas et al. 2015)
• most of the apps in the market are directed for
mentally healthy people who wants to monitor
their level of health issues
• for health problems, most of the apps share tips
and chats with doctors.
• this app is designed to be more self tracking and
thus identification of root of problem.

TARGET CUSTOMERS
• People of all age groups in Australia particularly young
adults and adults
• All genders
• people suffering from depression disorder as well as
mentally healthy people in Australia
• middle and upper class with sound education
• people comfortable in advanced mobile technology
• Android users

MARKET SIZE

BUSINESS MODEL AND COMPETITOR
ANALYSIS
• Entry Plan- Joint venture with Google play
store
• Promotion- Digital marketing, social media
advertisements, pop ups. (OLFF 2015)
• Revenue- subscription.
• Competitors- health tracking apps, fitness
gadgets.
• Profitability- high

IMPACTS ON SDG
• Positive impact-
 will improve the health and well being
 since mental issues are barriers to reach the career goals, the
app will make an individual positive and keep motivated.
(Powell et al. 2018)
• Negative Impact:
Though it has no negative impact, however, it does not relate to
any other SDG goals as well.

CONCLUSION
• An innovative approach since it is both a
process as well as an outcome.
• Needed in the present global condition of
competition and race.
• people often do not open up about mental
problems due to stigma. This will help to a
great extent.

REFERENCE LIST
• Wahl, O.E. and Calabrese, J.D., 2013. Telling is risky business:
Mental health consumers confront stigma.
• Olff, M., 2015. Mobile mental health: a challenging research
agenda. European journal of psychotraumatology, 6(1), p.27882.
• Powell, A., Singh, P. and Torous, J., 2018. The complexity of
mental health app privacy policies: a potential barrier to
privacy. JMIR mHealth and uHealth, 6(7), p.e158.
• Minas, H., Tsutsumi, A., Izutsu, T., Goetzke, K. and Thornicroft,
G., 2015. Comprehensive SDG goal and targets for non-
communicable diseases and mental health. International journal
of mental health systems, 9(1), p.12.