Promoting Mental Health Wellbeing: An Obesity Awareness Campaign

This report outlines a promotional plan for raising public awareness about obesity and its impact on mental health and wellbeing. It emphasizes the use of mass media, particularly social media platforms and public relation programs, to disseminate information and influence behavior. The campaign's objectives include educating the public about the harmful effects of obesity, suggesting management strategies, and encouraging physical activity. The report discusses segmentation, targeting specific demographics (especially youngsters active on social media), and implementing promotional tools like social media marketing and public relation events. Additional strategies involve collaboration with medical professionals to enhance credibility and impact. The success of the campaign is to be monitored through feedback on social media and participation rates in public relation programs, aiming to improve both the physical and mental health of the community.

PROMOTING MENTAL
HEALTH WELLBEING

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
BACKGROUND OF THE PROMOTIONAL PLAN.....................................................................3
Analysing the importance of heath and well-being campaign with the application of relevant
media theories..............................................................................................................................3
Importance of the mass media in creating the obesity awareness...............................................3
Promotion planning for meeting the specific goals with the application of relevant theories.....4
Rationale for selecting the social media marketing and public relation programme as a
promotion campaign with the application of suitable theories....................................................5
MAIN BODY...................................................................................................................................5
Analysing the main motive of the campaign...............................................................................5
Ways of executing the promotional plan related to obesity campaign........................................6
Additional strategies for implementing the obesity awareness campaign...................................7
Discussion....................................................................................................................................7
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................9

INTRODUCTION
Promoting the mental health and well-being has become the important aspect in order to
create the health awareness in the public. The promotion can be done with the help of mass
media. Mass media refers to the means of communication that reaches to the large number of
audience. The television, newspapers, pamphlets, social media, digital media and so on are the
examples of the mass media communication. These are the supporting elements that helps in the
promotion of the specific topic, issue, objective or product (Schramm and Ruggels, 2021). This
essay will focus on making the effective promotional plan for creating the public awareness in
relation of the obesity. The obesity refers to the excessive gain of weight that leads to create
numerous The major focus will be provided on creating the health awareness with the help of the
promotional campaign. The key issues related to the obesity and the impact of obesity over the
health is the major focus of the promotional camp. In order to establish the promotion camp of
the selected health issue the social media platform and public relation programmes has been
selected.
BACKGROUND OF THE PROMOTIONAL PLAN
Analysing the importance of heath and well-being campaign with the application of relevant
media theories
The health and well-being refers to the effective mental and physical health of the person.
It is mandatory that an individual is concerned with the effective mental and physical health in
order to experience the quality amount of life. It has been found from various studies that the
public is highly unaware about the importance of health and well-being. Therefore, it is
important to organize the health camps that can make aware to the public in relation of the
important aspects that are needed to maintain in order to add glory in the health. The media
theory which is theory of diffusion suggest that, there must be spread of the communication with
performing the innovations (Al-Qaysi and et.al., 2020). So, the audience can be attracted towards
the major objective of the camp. As here the major objective is creating the public awareness in
relation of the obesity. Hence, the innovations in the camps will lead to attract the public towards
the major motive of the camp. Also, it will induce public in terms of understanding the
importance of maintaining the health.

Importance of the mass media in creating the obesity awareness
The media theory of user gratification says that there are large number of different people
in the world, they are concerned with the different taste and choose different forms of media in
order to get information. And the media that has been selected by them highly influence them.
Therefore, in relation of creating the awareness for obesity, the mass media plays a vital role. As
it will just not provide the information to the public. Furthermore, it also influences the people as
well. The major focus has to be made on selecting the mode of mass media as it plays the
mandatory role in driving the behaviour of the public (Dalope and Woods, 2018). Currently, it
has been evaluated from various studies that, the obesity is consistently increasing in the
youngsters. And causing effect to their mental and the physical health as well. Large number of
people are unaware about the negative impacts of the obesity. Also, they do not know how to
control this as well. Therefore, the using of mass media results creating the awareness regarding
the obesity in them. What it takes is just to choose the effective form of mass media as discussed
in accordance of the user gratification theory. The social marketing and public relation has been
selected as creating the awareness in relation of the obesity.
Promotion planning for meeting the specific goals with the application of relevant theories
The promotional planning refers to the ways that has been selected in terms of promoting
the particular issue or objective. As for the increasing the awareness regarding the obesity the
social media platform and public relation programme has been chosen. The social learning
theory says that the keen focus has to be made over the different aspects through which the
individual in the society makes the learning. In society, there are different number of people
along with the different mind-set (Qi and et.al., 2018). It is hard to individually understand the
mind-set of all the people. Therefore, the social learning theory puts the focus over the collective
ways of making learning that drives the behaviour of the individual in the society.
The major aim of this camp is to create the awareness in relation of the obesity. It is hard
to approach all the people individually (Volkova and Kudryavtseva, 2019). Therefore, in
accordance with the social learning theory the planning strategies of the camp includes
promoting the awareness of the obesity on the different platform of the social media which
includes social apps. And the public relation programmes has been organized in order to perform
the social aspect for the society. The health and well-being is the right of every individual. Social
media platform will enable to have knowledge to them who are using it. What about the

remaining public who are not fond of social apps. For them, the public relation camp has been
included in the planning of the camp.
Rationale for selecting the social media marketing and public relation programme as a promotion
campaign with the application of suitable theories
In order to create the awareness in relation of the obesity and increasing the health
awareness among the public the selected mode of media are social media and public relation
programmes. Both of these sources are effective in terms of generating the awareness in regards
of obesity. The social marketing theory that suggest, the communication over the social terms
with the help of mass media has been proven effective in driving the behaviour of the public. The
obesity is mainly found in the youngsters. Therefore, the social media platform leads to generate
the high awareness among the youngsters (Baheerati and Devi 2018). The behavioural change
theory focuses on the changing of the behaviour of an individual. For creating the obesity
awareness, this theory plays an important role. As on the social media, the users gets influence
by large number of things. This affects their behaviour as well. Therefore, choosing the social
media platform is effective for generating the awareness. The social motivational theory suggest
that, the people in the society can influence by motivating them. The public relation programmes
are the best example in terms of creating the motivation to the public for creating the health
awareness.
MAIN BODY
Analysing the main motive of the campaign
The major motive of the camp is to create the awareness about the obesity as this is the
diseases that is very common and easily gained by the people and especially by the youngsters.
The obesity refers to the excessive gaining of the weight in the body. Major reason of the
diseases are eating too much, less of physical exercise, genetics and so on. This diseases refer to
create the health issues related to the high blood pressure, diabetes, excessive stomach pain, less
effective immune system and further it creates the mental heath issues as well. Due to excessive
weight gain, the youngsters face the bullying. This leads to create the effect on their mental
health (Boccia Artieri and Gemini, 2019). And the mental health is very important aspect in
order to enhance the health of an individual. The major motive of the communication in the
camp is to generate the awareness of the obesity. So, collectively physical and mental both the

important aspect of the health can be managed. The major objectives of the campaign are,
providing information about the harmful effect of obesity over the health, suggesting the ways
through which the obesity can be managed, influencing the people to become more active in
doing exercise and physical activities.
Ways of executing the promotional plan related to obesity campaign
The promotional camp for creating the awareness of obesity involves segmentation,
targeting the public, using specific promotional tool, taking actions for implementing the plan
and monitoring. The segmentation involves choosing the specific segment for whom the
campaign has to be done. For this promotional camp, the behaviour segment has been chosen.
The behaviour segment involves those people who has the habit of using social media. As the
social platform has been considered as the important aspect in terms of promoting the awareness.
Therefore, those youngsters who are fond of using the social media has been targeted (Elagizi
and et.al., 2018). In terms of targeting the public, the major focus has been made over the people
who are facing the obesity issues. It has been evaluated from various studies, that due to low
health literacy rate, the people are even not aware about the medications that is needed in order
to treat the disease created from the obesity.
In terms of using the promotional tool the social media and the public relation has been
selected. For social media marketing, the social apps such as Instagram, Facebook and Snapchat
has been chosen. As the large number of youngster are using these apps and following the
influencers on them. The behavioural theory says that the behaviour of the individual can impact
by the influencing the pattern of the behaviour. Therefore, the official page on the social apps in
relation of the camp is made. For the public relation programmes the pamphlet has to be used
and then the pamphlet will circulate in the public so, the public can be aware about the
programme. And in the programme, the cases of obesity will be discussed along with giving the
guidance to the public in relation of protecting themselves from the obesity (Lavie and et.al.,
2018). After implementing the plan on the chosen form of media the monitoring will be done.
This has to be done in order to know the success of the camp. The feedback of the public over
the social platform determines the success of the promotional camp. And for the public relation
programmes. The number of people that take part in the programmes determines the success of
the camp.

Additional strategies for implementing the obesity awareness campaign
In order to generate the awareness among the public for the obesity. The contact with the
medical professionals will be made. So, the professionals can provide the impact over the mind-
set of the people (Saha and et.al., 2019). The interviews has to be conducted with the
professional and then it has to be uploaded on the social media. As this is the best way to
approach large number of audience. Furthermore, for public relation programmes, the medical
professionals must be invited as the chief guest that assure the guidance to the public in relation
of the obesity.
Discussion
On the basis of the above discussion, it can be analysed that the social media platform and public
relation programmes are the best form of mass media in order to communicate the awareness
among the obesity. The social media marketing leads to attract the large number of audience and
drives their behaviour towards taking the precautions for obesity. Also, provides guidance to
them in terms of becoming more healthy. Public relation programmes leads to make the direct
interaction among the medical professionals and public (Mishra and et.al., 2018). This leads to
guide the public in relation of the impact of obesity and the ways through which it can be
overcome.
CONCLUSION
From the above essay it can be concluded that mass media plays and important role in
reaching the large number of audience. In order to ensure the effective promotional camp it is
important to choose the most suitable form of media. As a result, it leads to cover large number
of audience. Along with this, in the report, the major impacts of obesity diseases and the causes
of obesity has been discussed. The importance of maintaining the public health awareness has
also been discussed. Apart from this, the major thing that has been highlighted is that, the social
media platform and public relation programmes are the suitable form of promoting the awareness

of obesity. And the planning of establishing the promotional campaign for generating the obesity
awareness has been mentioned.

REFERENCES
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