This report focuses on menu planning for Mexican dishes, emphasizing the importance of menu design and its impact on development. It explores the development of the food services environment to support the menu, recipes, and service styles. The research findings highlight customer requirements for a new food concept, leading to the justification of a new Mexican recipe concept featuring dishes like Garlic Beef and Steak Tortilas. Recommendations are made for the launch and implementation of this new food concept, including marketing strategies. The report also reviews performance to develop and implement new food concepts, emphasizing the use of customer feedback to gauge customer satisfaction and refine offerings. References to relevant academic sources are included to support the analysis.