Urban Cafe: Menu Development, Costing, and Pricing Analysis

This report provides a comprehensive analysis of menu development, planning, costing, and pricing strategies within the context of a food and beverage service business, specifically using the example of Urban Cafe. It emphasizes the importance of effective pricing techniques and accurate menu costing to meet customer needs while ensuring profitability. Key considerations discussed include customer preferences, calculating menu item costs, food cost percentages, and profitability analysis. The report includes a detailed costed and priced menu, demonstrating how to meet diverse customer requirements. The conclusion highlights the significance of strategic pricing in achieving profit margins and customer satisfaction. References to relevant research papers are also provided.