Menu Development, Planning, Design, Costing and Pricing Strategies

This report delves into the intricacies of menu development, encompassing planning, design, costing, and pricing strategies within a restaurant context. It begins by emphasizing the importance of menu planning in determining dishes, starters, and desserts, as well as the need for variation and consideration of dietary requirements to attract a diverse customer base. The report then analyzes key considerations for costing and pricing, including business environment policies, seasonal impacts, competitor analysis, and profit margins. Furthermore, it presents a detailed analysis of costed and priced menus, showcasing calculations for menu items like chicken wings, burgers, and various beverages, including their portion costs, food cost percentages, and contribution margins. The report concludes by summarizing the key takeaways, reinforcing the significance of menu planning in the restaurant business.