This report provides a comprehensive analysis of menu development, planning, and design, focusing on the key considerations for a successful menu. It begins with an introduction to menu planning and its importance, followed by an in-depth examination of the constraints involved in costing and pricing a menu, such as business environment policies, competitor analysis, seasonal impacts, profit margins, and market positioning. The report then presents a detailed analysis of a costed and priced menu, including a table with menu items, prices, portion costs, and food cost percentages. This includes both food and beverage options, as well as calculations for food costs, contribution margins, and total food sales. The report concludes with a summary of the key findings and recommendations for effective menu development. The report also includes a reference to Falomir, Z., 2018.