This report provides an analysis of menu design, focusing on the context of Olive Garden, a restaurant chain. It explores the importance of globalization in the food industry and its impact on business development. The report delves into menu design considerations, including item selection, value strategies, and management styles. It also examines the development of the food service environment, using Wimpy as an example, and researches customer requirements to improve services. The report justifies the choice of a new food concept, discusses recommendations for launch, and reviews the process. The research emphasizes the significance of understanding customer needs, optimizing concept development, and integrating technological advancements to enhance the likelihood of success in the food service industry, supported by several references.