This report provides a comprehensive analysis of menu planning, focusing on the Olive Garden restaurant chain. It begins with an introduction to the role of globalization in the food industry and emphasizes the significance of menu planning for business success. The report delves into recipe development, explaining its role in creating consistent food products, and highlights the importance of menu design in reflecting the restaurant's brand. It examines cooking styles and customer requirements, including the need for statistical surveys and understanding customer desires. The report then analyzes the choice of new food concepts, considering factors like food cost and popularity. A SWOT analysis is performed to identify the strengths, weaknesses, opportunities, and threats associated with the Olive Garden chain. Finally, the report reviews the performance of the implemented food concept, detailing the steps taken in menu planning and the application of effective strategies. The report concludes by providing a list of references used.