This report examines menu planning and product development within the context of Prezzo restaurant, a chain serving Italian-inspired cuisine. The report delves into the factors and principles of recipe development and their impact on menu planning decisions, including menu design, food service environment, and customer requirements. It highlights Prezzo's new Mexican-Italian food concept, detailing its development, implementation, and potential for attracting customers. The report also includes a personal reflection from the executive chef, outlining their responsibilities and the importance of effective menu planning for business success. The analysis covers market research, competitor analysis, and promotional strategies, concluding with the significance of effective planning for the hospitality industry.