This report provides a comprehensive analysis of menu planning and development within the context of Strada, a UK-based Italian-themed restaurant chain. It begins by outlining the main principles of recipe development and the various menu types that influence the process, considering factors such as cost, quality, and resource availability. The report then delves into the factors that affect menu planning decisions, including location, competition, equipment, supplies, food allergies, and cost. It also examines factors influencing service methods, such as the size and quality of operations, the number of customers, and the operational budget. The report further explores the stages of menu item development planning, encompassing market and customer trends, focus groups, and employee input. Finally, the report discusses the factors influencing the improvement process, including business analysis, sales volume, profitability, and the implementation of technology. The report emphasizes the importance of understanding customer needs and adapting to changing market trends to ensure the success of a restaurant's menu.