Menu Planning and Product Development for Gianni's Restaurant

This report delves into the intricacies of menu planning and product development within the context of Gianni's Italian Restaurant. It begins by outlining the essential elements of menu design, including language, style, color, and theme, emphasizing their role in attracting customers. The report then explores the development of the food service environment, focusing on ambiance, staff protocols, and customer feedback mechanisms. A significant portion of the report is dedicated to analyzing customer requirements for a new food concept, highlighting the restaurant's use of surveys to identify unmet needs and preferences. Based on this analysis, the report details the selection of a fusion dish, Mexican-style spaghetti and meatballs, and discusses its potential for business profitability. Finally, it offers recommendations for launching the new food concept, including risk management and performance review, and concludes by summarizing the key aspects of menu planning and its impact on restaurant success. The report also includes references from various sources.

Menu Planning and Product Development

Table of content
• Introduction
• Menu Design
• Development of food service environment
• Customer requirement for new food concept
• Choice of new food concept
• Recommendation for new for product

Introduction
Menu planning is being considered as the selection of menu in order to create an event.
Dishes, desserts, side dishes and more are a part of whole process of menu planning. In food
and beverages sector, in order to grab attention of customers, it is not only important to offer
consumers with good quality food, but it is also essential to setting the whole menu as per
suggestions given by customers and current trends.

Menu design to reflect the menu compilation and
recipe development
• When it comes to design a menu for restaurant, it is essential to focus on a range of
factors like language, style, attractive pictures, font size, theme of the restaurant,
color and more in order to develop the menu much attractive in nature for the
customers
• Language:
• Terminology
• Design Styles:

Continue….
• Color
• Pictures
• White Space
• Theme Reflection

Development of the food service environment
• Ambiance: Ambiance refers to overall atmosphere of a place. In the present context
ambiance of Gianni's restaurant is quite pleasant and soft with minimalistic music
playing
• Theme relationships: Theme relationships refers to ways in which fusion of two or more
concepts, people or food is brought together
• Meal experience: Under this when a customer visits Gianni's they are made to fill a
feedback booklet as to if they liked the food or not
• Staff uniform: At Gianni's all chefs and staff members need to wear uniforms and
maintain cleanliness

Continue….
• Have to report immediately for any health or safety accident, and also all the safety rules
and procedures should be followed by them.
• For ensuring the guest satisfaction, they need to respond guest complaints, special
requests and take actions accordingly.
• Minimise the waste in area of house keeping and also monitor and control suppliers and
amenities.

Research customer requirements for a new food
concept
• It is required to analyze various customer requirements for a new food concept. Gianni's
Italian Restaurant undergoes a survey for knowing customer needs and requirements for
a new food concept. Customers have experienced boredom when it comes to dishes.
They require a need to have new concept of food dishes. Some customer requirements
for new food concept includes fusion, healthy fast food, baked food mixed with soft
drinks and sausages. Such food items includes mixing of two different dishes and
making a collaborative new dish.

Choice of new food concept
• After the customer need analysis Gianni's Italian restaurant chose a fusion dish naming
Mexican style spaghetti and Meatballs which is a fusion of two dishes famous in
different countries like meatballs of middle eastern country and spaghetti of Mexican
country. As people require some new innovation in food dishes, restaurant chose this
dish which will be liked by customers. This new dish Mexican style spaghetti with
meatballs is going to be profitable for business as this dish is invented keeping customer
needs and wants in mind. This new dish is advertised to target customers in order to
attract more number of customers. This promotion can be done by online advertising of
this dish. Photos, videos and snaps of dish can be uploaded on website, food blogs,
Facebook, Instagram, twitter.

Recommendations on the launch
of new food concept
• In present context, implementation of new fusion concept it has been recommended that
company should focuses on their backup plans because it serves as a substitute and
support where company brought extra key for backup. Organization should also
minimize the risk factor from the quality of food so that they can build a strong
relationship with customers.

Review own performance to implementing new food
concepts
• If it is talked about my performance at the time of developing and implementing the
fusion concept which is mostly liked by customers, it has been much more complex but
lastly, I found that Mexican-Style Spaghetti and Meatballs fusion which is very famous
between people. It is flipped with the meatballs together with the diced tomatoes, diced
onion and spaghetti sauce. It is the main important think that its bing to a simmer over
medium-high heat, then it reduces the heat to medium-low. Lot of customers are aware
about this new concept of fusion because of it is very testy and healthy food.

Conclusion
As per the above specified report, it has been analysed that menu planning is the process of
variety of food items offered by a restaurant. A good menu planning helps restaurants to
increase the sales by providing a specific and informative characteristic of food dishes. Menu
planning involves recipe development, implementing new food dish, development of food
item.