This report provides a comprehensive analysis of menu planning and product development for Prime Gelato, an Italian-themed restaurant in London considering an Italian-Japanese fusion menu. It delves into the principles and factors of recipe development, considering nutritional value, taste, quality, and price. The report examines factors influencing menu planning decisions, including price, cook time, budget, and seasonal ingredients. It discusses the factors that influence service methods, such as menu type, employee availability, and financial resources, exploring hand service, buffet, and cart service options. The report outlines the stages of menu product development planning, including idea generation, screening, concept testing, business analysis, product development, test marketing, and market performance review. It also evaluates the impact of economic and social factors on the development process, along with a review of customer requirements, justification of the new food concept, and recommendations for implementation. The report concludes with a review of the student's performance related to developing and launching the new menu.