This presentation delves into the menu planning and product development strategies employed by Prezzo Restaurant, an Italian-themed restaurant chain in the UK. The presentation begins with an introduction to menu design, emphasizing its importance in attracting consumers and showcasing available dishes. It then explores the food service environment, highlighting the significance of a well-designed setting in supporting the menu, recipes, and service styles. Key aspects such as service styles, culture, restaurant interior, and technological facilities are discussed. The core of the presentation focuses on consumer requirements, particularly the demand for new food concepts, leading to the introduction of cocktails for young people. The presentation provides recommendations on launching and implementing new food concepts, including promotion through various marketing channels and employee training. Finally, it concludes by summarizing the factors affecting recipe development, such as quality and taste, and the strategies used to meet consumer demands. The presentation references relevant academic sources.
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