This report, prepared for the Board of Directors of Prezzo Restaurant, details the design and planning of a new menu. It covers critical aspects of recipe development, including cooking techniques, nutritional considerations, taste, and presentation. The report analyzes factors influencing menu-planning decisions such as food quality, pricing, service, and restaurant décor. It also explores different service methods like English, French, and Russian service. Furthermore, the assignment outlines the stages of menu product development, from idea generation and screening to feasibility studies, business analysis, and competitor activity. Finally, it considers factors influencing the development process, including social, economic, and domestic influences. The report concludes by highlighting the importance of considering various aspects of menu planning and product development for a themed restaurant like Prezzo, ensuring customer satisfaction and business success.