This report provides a comprehensive analysis of menu planning and development for Strada Restaurant, a UK-based Italian restaurant chain. It explores the principles and factors of recipe development, assessing factors influencing menu planning decisions, and discussing factors that influence service methods, including the advantages and disadvantages of table and buffet service. The report delves into the stages of menu product development planning, evaluating internal and external influences on the development process. It justifies menu design reflecting menu compilation and recipe development, justifying the development of the food service environment to support the menu, recipe, and service style. The report also presents research findings on customer requirements, justifies the choice of a new food concept, and offers recommendations based on a SWOT analysis, including strengths, weaknesses, opportunities, and threats.