This report delves into the critical aspects of menu planning and product development within the hospitality industry, using Prezzo, a British-owned Italian restaurant chain, as a case study. The report begins by examining the principles and factors of recipe development, emphasizing creativity and adapting to consumer trends. It then assesses factors influencing menu-planning decisions, such as time, nutrition, decoration, cost, and service, alongside a discussion of various service methods, including buffet, table service, and counter service. The second part of the report focuses on the stages of menu product development planning, from idea generation to commercialization, and evaluates the influences of different factors on the development process, such as customer types, cost, employee skills, and marketing. The conclusion summarizes the importance of effective menu planning for restaurant success, emphasizing the need for innovation, consumer understanding, and strategic marketing to attract and retain customers.