This report examines menu planning and product development within the context of Jamie's Italian Restaurant. It begins with an introduction to menu planning, emphasizing its importance in business success and its role in product development. The report then details the principles of recipe development, including creativity, nutritional composition, and cooking techniques, along with their advantages and disadvantages. It also explores factors influencing menu planning, such as menu types, seasonal considerations, and portion sizes, and service methods like addressing consumer needs, food presentation, and timing. The report further outlines the stages of menu product development planning, including idea generation, screening, concept testing, business analysis, and pricing. Finally, it discusses the influences on the development process, focusing on social, economic, and media factors. The report aims to provide a comprehensive understanding of menu planning and product development in the hospitality industry.