Menu Planning and Product Development Report: Preezo Italian

This report provides a comprehensive analysis of menu planning and product development within the context of the restaurant industry, using Preezo Italian restaurant as a case study. It begins by assessing the factors influencing menu planning decisions, considering aspects such as market competition, time constraints, cost considerations, budget allocation, ambiance, nutritional needs, family food habits, service offerings, and seasonal food availability. The report then outlines the stages of menu product development planning, including understanding the occasion, planning recipes, conducting trials, and finalizing the menu. Finally, it discusses the factors that influence the development process, such as changing market trends, customer preferences, economic conditions, seasonal variations, advertising strategies, domestic influences, customs and religious beliefs, cost management, and quality control. The report emphasizes the importance of adapting to customer needs, market trends, and external factors to ensure the success and profitability of a restaurant business.

MENU PLANNING
AND PRODUCT
DEVELOPMENT

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
1.1 Assess factors that influence menu planning decisions........................................................3
1.2 Discuss the stages of menu product development planning..................................................4
1.3 Discuss factors that influence development process.............................................................5
CONCLUSION: ..............................................................................................................................7
REFERENCES................................................................................................................................8
.........................................................................................................................................................8

INTRODUCTION
Menu planning plays a very significant role in hospitality industry. It includes selection
of appropriate meal for the customers. In simple words, it refer to adding more item, taste and
preferences in deciding the dish which restaurant can serve to its customers (Bégin and et.al.,
2014). Thus, for product development, restaurant must know the market trend that include
current demand, want and need of the prospectus. So that restaurant industry can cater huge
market and increases the profitability of business. For this report the chosen company is Preezo
Italian restaurant which is a chain of British owned restaurants that serves food motivates by
Italian cuisine. Its headquarters is in Woodford Green, London, UK. In this report following
topics will be covered like factors that influences menu planning decision. Moreover, stages of
planning menu product development and lastly, evaluation of the influences on decision making
process.
TASK 1
1.1 Assess factors that influence menu planning decisions
Menu planning is basically done for menu which is a written document contains variety
of food items and beverages along with the prices of each offerings. Herein, Preezo Italian
restaurant target to teenager, middle ages as well as elder group. As each targeted group has
different taste and preference and order for different combinations of food. Thus, there are
various factors other than cost that affect the planning of menu decision they are as follows:
Competition prevail in the market: The price as well as varieties of product in menu
gets affected by the competitors decision making (Daoust, 2017). Along with this Preezo Italian
restaurant must adopt new trend as per the choices of customers as well as they must constantly
pay attention to the quality of the product.
Time: Time plays a very important in availing the service. Thus, Preezo Italian restaurant
must not consume time in placing the food of customer. Along with delivering services in
stipulated time duration they should instruct their staff to deliver the services appropriately.
Cost: While determining the price of food items Preezo Italian restaurant must make sure
their pricing strategy should justify the quality as well as product specification. If customer find
prices are suitable as per services they will again avail the service of product otherwise, first time
customer won't convert into loyal customer.

Budget: Budget is one of the most valuable factors in making the menu planning
decision. Herein, Prezzo Italian restaurant regular budgets are prepared by restaurant and on the
basis of budget various dishes are prepared. Hence, overall budget must be appropriately
allocated for conducting various functions of the Preezo Italian restaurant.
Ambiance: Ambiance refer to the soothing atmosphere as well as internal environment.
Herein, Preezo which is Italian restaurant pays lot of attention in the internal environment that
include sitting arrangement, lights, design, decoration as well as attractive menu. Moreover,
menu must include various colors as well as pictures of dishes that act as a stimulus for customer
to try various dishes .
Nutrition need: Adequate nutritious need is again a significant factor in making menu
planning decision. Majority of the people nowadays are health conscious due to which demand
for organic food is increasing (Davison, Lawson and Coatsworth, 2012). Therefore, if Prezzo
Italian Restaurant provide optimum composition of tasty as well as healthy food then it can
easily generate huge crowd for its services.
Nutritious composition: Along with nutritious need if Prezzo Italian restaurant add
adequate nutritious consumption for designing its menu planning. Then, it will leave a good
impact in its existing customer and finally lead to re purchase of services. Hence, tasty food
along with healthy recipe that include low fat and calorie works wonder for restaurant.
Family food habit: As Prezzo Italian restaurant target to the whole family need so menu
must be planned by catering the need of whole target market. Thus, restaurant must know about
the likings and disliking of its customers.
Service: While preparing menu planning decision it is important to mention various types
of services. This helps the customer in knowing the different types of services Prezzo Italian
restaurant is providing. So even this specific factor plays a significant role in designing the menu
for the existing customer.
Seasonal food: Seasonal food is one of the factors that influence the menu planning
decision (Din, Zahari and Shariff, 2017). Thus, Prezzo Italian restaurant should do menu
planning on the basis of season. So that the ingredient of food should suit the weather and
customer don't face any health issues. Respective restaurant prepare menu according to the
seasons such as in summer, some desserts are added like Affogato etc. In springs, they serve
Starters like Gaint meatballs, italian hummus etc. For main course, Margherita Classic Pizza,

Aubergine Pasta etc. In deserts it serves Panna Cottas,Salted Caramel Chocolate Tart and many
more.
1.2 Discuss the stages of menu product development planning
Menu act as a communication tool between customers and a restaurant due to which it
leaves a first as well as last impression in the mind of customer. When the guest arrives at the
restaurant and make them comfortable they are given a menu. Moreover, it carries a list of items
prepared in the restaurant along with the prices (Eldredge and et.al, 2016). Hence, it is very
effective for menu product development, to follow specific stages in preparing the menu as well
as attracting the customers. Thus, menu product development planning involve following steps:
Know the occasion : It is very essential for restaurant to know the occasion first and then
prepare menu accordingly. Along with that restaurant's chef must be able to prepare food on the
basis of occasion so that the customer like the offerings of restaurant. Moreover, they should
focus on recent demand of its existing as well as potential consumer. Herein, Prezzo Italian
restaurant consider this factor for its target customer and prepare effective menu. Before making
any kinds of menu it is necessary to know about the events. Therefore with the help of this stages
respective restaurant acquire knowledge about the occasion them formulate menu and develop
the product.
Plan the recipe : Under second stage recipe of restaurant is planned appropriately on the
basis of occasion and demand. Herein, respective restaurant planning appropriate recipe is an
important task of chefs. Apart from theme and demand they should prepare recipe on the basis of
weather, duration and most important take taken in process development. After analyzing the
occasion Prezzio Italian restaurant prepare recipe according to the events as well as demand. Fro
example: if it is birthday party then theme and food will be prepared as per that.
Trial : It's the third stage of menu product development planning where the guest try the
dishes placed in the menu (Hernández-Ocaña and et.al,. 2018). Prezzio Italian restaurant must
take the feedback from the customers about the taste of dishes. If the guest prefer the dishes they
must keep on maintaining their goodwill. In other ways if some dish are not liked by guest or
guest give any suggestion restaurant must welcome their recommendations. Hence, on the basis
of outcome the above mentioned restaurant must take corrective measures. Menu and recipes of
Prezzio Italian restaurant are prepared, they serve the dishes to consumers for trial purpose and
try to get feedback about that recipes.

Final menu : Last stage of menu product development planning is finalizing the final
menu. After getting feedbacks Prezzo Italian restaurant the chef of restaurant makes the final list
of menu. This is made on the basis of taste, preferences, current demand and liking of majority of
the customer. Along with the preferences of customer restaurant also consider other factors like
time involved by chef in preparation of certain dish, geographical area and availability of
ingredient. Through these steps Prezzio Italian restaurant in finalize their menu as they know the
tastes and preferences of its customers.
1.3 Discuss factors that influence development process
Menu planning contains the variety of offerings provided by restaurant. Preezo
restaurant's menu planning is very crucial factor as it contain proper composition of balance diet
to meet the need of nutritious value (Hodges, 2017). However, respective company get
influenced by following development process:
Change in market trend: With the change in market trend Preezo Italian restaurant
include self service buffet system to cater the need of large customer at a time. Buffet basically
include various dishes or cuisine placed on a table and guest serve themselves the dish they
prefer to have. This system has decreased the cost of internal staff or waiters, works wonder
when restaurant has to cater large need at a time. Hence, save the time of both restaurant as well
as guest.
Customers: Customers prefer new food development process along with that they get
influenced by new trend and innovation in food habits which make the food more delicious.
Thus, Prezzo's Italian Restaurant must consider this vital factor to influence the development
process.
Economic environment: Economic factor refer to the external factor that affect the food
product development process. With the increase in per capita income of customer lead to the
generation of idea regarding new product (Howell, 2013). As the execution of new idea involves
financial resources which are taken back by Prezzo Italian restaurant from the pocket of
customer. Thus, changes must be done after analysing the economic factor.
Seasonal factor: Meals in product development process must be designed on the basis of
seasonal factor. As with the change in season the desire for food habits also gets changed. In
simple words, preferences of customer for food changes according to summer and winter season.

Herein, Prezzo Italian restaurant the composition of food and beverages must vary according the
the season and availability of raw material.
Advertisement: Advertisement through social media and print media is a good platform
to promote any brand and increases its reach. Therefore, Prezzo Italian restaurant must advertise
their brand through viral marketing that include word of mouth. It is one of the best methods of
promotion where the restaurant instead of incurring expenditure generate huge revenue. Thus, for
efficient product development the respective restaurant must nicely serve its existing customers
so that they can add many more customers.
Domestic factor: Domestic factor includes the lifestyle of family who are the guest of
restaurant. Thus, Prezzo Italian restaurant determine the need of majority of the people and on
the basis of it they develop their menu. Hence, they should make sure they cater the demand of
its majority of target customer that include middle age, teenagers as well as senior people.
Custom and religious belief: Restaurant services must take care of custom as well as
food rituals of customers. Thus, any restaurant including Prezzo restaurant must take care of
acceptance of food on the basis of geographical area. Apart from this, they must also take care of
festive season on which special dishes can be prepared for guest.
Cost: It is important factor for the organisation to analyse the cost so that maximum
profits can be generated (Kinsella, Russett and Starr, 2012). If cost of product is high than
consumers will not show their interest to buy it so it is essential for the Prezzo Italian restaurant
to minimize the cost so that profit margin can be increase. If it is high than price of product can
increase as a result persons does not purchase the product because there are various competitors
who can provide the same product at reasonable rate with superior quality. So this factor can
influence the product development process of restaurant.
Quality: The another factor is quality if it is not as per expectations of consumers than
development process can be influence (Ottrey and Porter, 2016). So Prezzo Italian restaurant
should introduce quality product such as Sea bass with fresh vegetables and pesto sauce,
Affogato and many more so that more number of consumers can attract towards the restaurant as
a result its sales can be maximize.
CONCLUSION:
As from the above report, it has been concluded that it is essential for the restaurant to
fulfil the needs of consumers so that their desires can be satisfy. There are various factors that

influence menu planning decisions. Stages of menu product development planning is helpful for
the effective product development and there are distinct factors that influence development
process which are needed to be analyse so that wants of persons can be satisfy as a result
organisation can grab more market share.

REFERENCES
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intervention layout and implementation (FAMILI) the example of childhood obesity.
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mapping approach. John Wiley & Sons.
Hernández-Ocaña, B., and et.al,. 2018. Bacterial Foraging Optimization Algorithm for Menu
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International journal of health care quality assurance. 29(1). pp.62-74.