This report provides a comprehensive analysis of menu planning and product development within the context of the restaurant industry, using Preezo Italian restaurant as a case study. It begins by assessing the factors influencing menu planning decisions, considering aspects such as market competition, time constraints, cost considerations, budget allocation, ambiance, nutritional needs, family food habits, service offerings, and seasonal food availability. The report then outlines the stages of menu product development planning, including understanding the occasion, planning recipes, conducting trials, and finalizing the menu. Finally, it discusses the factors that influence the development process, such as changing market trends, customer preferences, economic conditions, seasonal variations, advertising strategies, domestic influences, customs and religious beliefs, cost management, and quality control. The report emphasizes the importance of adapting to customer needs, market trends, and external factors to ensure the success and profitability of a restaurant business.