This report examines menu planning and product development within the context of the hospitality industry, specifically focusing on Jamie's Italian Restaurant. It explores the principles of recipe development, considering factors such as creativity, consumer expectations, and cultural influences. The report analyzes factors influencing menu planning decisions, including taste, color, portion size, and seasonal considerations. It also delves into various service methods, evaluating their advantages and disadvantages. Furthermore, the report outlines the stages of menu product development planning, including understanding the occasion, planning recipes, and conducting trials. It also addresses the influences on the development process, such as consumer preferences, SWOT analysis, and marketing strategies. The report also covers menu design, food service environments, consumer requirements, and the justification of new food concepts, offering actionable recommendations for implementation. The report concludes that menu planning is a critical tool contributing to business success, emphasizing the importance of a well-designed menu and a proper development process to attract a large consumer base.