Mercedes Benz in Hungary: Analyzing MNC Impact on Business Environment

This report examines the impact of multinational companies (MNCs) on the business environment of a host country, using Mercedes Benz in Hungary as a case study. The study explores the benefits and challenges of globalization and international business, focusing on the company's investment and its effect on the local economy. The research includes a project management plan, literature review, and methodologies, including inductive research approach, sampling, and data collection techniques (primary and secondary), followed by data analysis using quantitative and qualitative methods. Preliminary results from a survey indicate positive perceptions of MNCs introducing new services and enhancing job opportunities, while also considering the impact on living standards. The report concludes with recommendations and a reflective section, providing a comprehensive analysis of the complex relationship between multinational corporations and the business environment of host destinations. The report also includes a Gantt chart, questionnaire and references.

Managing a Successful
Business Project

Executive Summary
Multinational corporations can provide developing countries with many benefits.
Multinational companies are spread into so many areas. Due to outsourcing and overseas
manufacturing, many companies have factories, supply chains or call centrers around the world.
When multinational invests in a host country, the scale of the investment is likely to be
sufficient. Present study has been based on to identify the impact of multinational companies on
business environment of the host destination. Global integration between companies, services
technologies, factor flows are just trying to come together for the development of economy
growth. International businesses includes any type of business activity that across national
borders.

Table of Contents
INTRODUCTION ..........................................................................................................................1
Overview of the study and Research question.................................................................................1
Produce a Project Management Plan that covers aspects of............................................................2
Brief Literature Review ..................................................................................................................4
Methodologies..................................................................................................................................5
Preliminary Results .........................................................................................................................6
Recommendation...........................................................................................................................10
Summary Conclusion.....................................................................................................................10
Reflective ......................................................................................................................................10
REFERENCES .............................................................................................................................12

INTRODUCTION
Title : To identify the impact of multinational companies on business environment of the host
destination. Case study based on Mercedes Benz based in hungry
Multinational corporations can provide developing countries with many benefits.
Multinational companies are spread into so many areas. Due to outsourcing and overseas
manufacturing, many companies have factories, supply chains or call centrers around the world.
When multinational invests in a host country, the scale of the investment is likely to be
sufficient. Present study will be based on to identify the impact of multinational companies on
business environment of the host destination.
Overview of the study and Research question
Global integration between companies, services technologies, factor flows are just trying
to come together for the development of economy growth (Patra and Manohar Rao, 2016).
International businesses includes any type of business activity that across national borders. In
other terms, In international businesses are those business that buys or sells goods and services
across two or more national boundaries.
It also defines the better goods and services into more appropriate manner. International
businesses sometimes impact on host companies interns of selling low services in the existing
market (Buckley and Casson, 2016). Globalisation is a process helps to company to entered into
the new country.
Company overview
Mercedes Benz is the multinational auto mobile company of German. This brand is
known as for luxury vehicles, buses, coaches and lorries which is very much innovative buy its
own ways. For looking for an innovation and creative planet Company invest 1 billion euros to
build up the first Full Flex Plant in Hungry with opining over 25,00 jobs for their country people.
Mercedes Benz creates the best model in order to considered the needs and want of Hungarian
people (Shenkar, Luo and Chi, 2014).
Aims : “To identify the impact of multinational companies on business environment of the host
destination” Case study based on Mercedes Benz based in hungry
Objectives
 To determine the importance of multinational business environment on host destination
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 To identify the possible impact of globalisation on the business environment of host
country.
 To ascertain the challenges that host country faced during the implementation of
international business.
Research Question
Q. What are the importance of multinational business environment on host destination
Q. What are the possible impact of globalisation on the business environment of host country.
Q. What are the challenges that host country faced during the implementation of international
business.
Produce a Project Management Plan that covers aspects of
Project scope: Project scope is very necessary to keep the research on and accomplished as per
the set targets. Scope refers to the activity for which actually research has been conduct. Resent
study helps to define the what possible challenges facing host destination by the effect of
multinational companies (Dhar, 2018). This study helps to determine some solutions to minimize
the negative effects.
Cost : Project cost associated with cost factor which incurred by the research. Such as
how many resources has spent, how much operational cost incurred to undertaking different
activities to met out the goals. For conducting present research it has been taken £400.00
Resources : Apart from that, it helps to full fill the new managing growth for the
business development process. Resources includes, human resource, financial resources,
operational resources etc.
Risk : Researcher needs to manage risk factor, unexpected risk has always been involved
in research process. Such as legal implications, shortage of resources, natural calamity etc.
Communication : to keep maintained the connection with all the members in research
process will be more helpful to managing the new developing task. It is necessary to keep
connected with everyone to pass the information growth channel (Flick, 2015).
Project management plan
2

Design 1 day Fri 4/13/18 Fri 4/13/18
Development of Project
Initiation Document 15 days Mon 4/16/18 Fri 5/4/18 1
Determining resources of
project 10 days Mon 5/7/18 Fri 5/18/18 2
Formulation of goals and
objectives 6 days Mon 5/21/18 Mon 5/28/18 2,3
Setting deadlines 1 day Tue 5/29/18 Tue 5/29/18 4
Gathering Team 15 days Wed 5/30/18 Tue 6/19/18 5
Develop 1 day Wed 6/20/18 Wed 6/20/18 6
Conducting meeting 10 days Thu 6/21/18 Wed 7/4/18 5,7
Scope of project 5 days Thu 7/5/18 Wed 7/11/18 8
Collection of data 10 days Thu 7/12/18 Wed 7/25/18 9
WBS structuring 10 days Thu 7/26/18 Wed 8/8/18 10
Planning of budget 14 days Thu 8/9/18 Tue 8/28/18 11
Implement 1 day Wed 8/29/18 Wed 8/29/18 12
Assuring quality 20 days Thu 8/30/18 Wed 9/26/18 13
Training of team 10 days Thu 9/27/18 Wed 10/10/18 14
Evaluate 1 day Thu 10/11/18 Thu 10/11/18 15
Change control integration 21 days Fri 10/12/18 Fri 11/9/18 16
Monitoring and control of
project 10 days Mon 11/12/18 Fri 11/23/18 17
Checking of quality 15 days Mon 11/26/18 Fri 12/14/18 18
Closure 1 day Mon 12/17/18 Mon 12/17/18 19
Project management plan

Evaluation of project 15 days Tue 12/18/18 Mon 1/7/19 20
Areas of modification 10 days Tue 1/8/19 Mon 1/21/19 21
Work break down structure
Project management plan

Gantt Chart
Illustration 1: Gantt Chart
Brief Literature Review
For that, research has been taken Mercedes Benz which is situated in Hungry (Boniface,
Cooper and Cooper, 2016). Further study will be going to explain some different aspects of
research to create findings by using different research methods. However, research also
producing some new aspects of globalisation and their impact on host country (Manova, Wei and
Zhang, 2015). On the other hand, host companies might be facing issues such as domestic
business companies not fully able to compete with MNC companies or MNC may not be
fulfilling the all needs of country expectations and new managing successful business growth.
Sometimes, due to Multinational businesses host destination would not get the profit in
developing economy. In order to develop the high goals and services in order to meet out the best
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target performing areas. Overall, it helps to get the best sources to get reduce the impact of
multinational companies on host countries.
Methodologies
Research approach : research approach is the significant term of research methodology
which has been based on hypotheses to study. This is the process or plan that consists some steps
to identify the research topic into more detailing process. Apart from that, it also helps to
discover the new managing successful business growth in order to meet out the best possible
action plan (Taylor, Bogdan and DeVault, 2015). There are two types of research approach
deductive and inductive. Inductive approach which is based on the observation of theories to go
towards the end. Besides, deductive approach is concerned with developing a hypothesis on
existing theories. Present study has been taken inductive approach to observe and find out some
new findings.
Sampling : Sampling is the another most significant method of researcher to opt a
sampling method. Sampling is used to select the member population out of big number of ratio.
That helps to reconnect the major growing performance task in order to meet out the best
forming results of research (Silverman ed., 2016). There are two types of sampling method such
as probability sampling and non-probability sampling method. Probability sampling in which
every member has chance to get involved in the research process to participation. Contrary, non-
probability sampling in which researcher selects limited number of sample candidates for
participation. Present will be taking simple random sampling with taken 30 Customers.
Data collection : Data collection is the most significant method to determine the best
sources and managing task. Data collection is the process to determine the information process to
gain some more profitable resources. There are two types of data collection method primary and
secondary (Mackey and Gass, 2015). Primary technique of data collection in which researcher
collects all required information by interviews, questionnaire, observation. Secondary data
collection method collects by internet, books and journals. Present study has been taken both
method to collect data information.
Data Analysis : once researcher collects data, next process is to analyse those data by
two following techniques quantitative and qualitative method. Qualitative method data analysis
technique which analysed data into non numeric form. This method of data analysis technique
will be held on the basis of thematic manner (Lewis, 2015). On the other side, quantitative
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method of data analysis will determine data with numeric or mathematical term with the help of
mean, median, mode. This process will identify the new identified goals and services.
Questionnaire
Name :
Occupation:
1. Does international businesses introduces new services or products ?
 Yes
 No
2. Does MNCs impact on the development of living standards of Hungry ?
 Yes
 No
3. Does international businesses is effective approach to enhance the job opportunities ?
 Yes
 No
4. Does Mercedes Benz get benefits from international businesses ?
 Yes
 No
Preliminary Results
Theme 1: International businesses introduces new services or products
1. Does international businesses introduces new services or products ? Frequency
Yes Project management plan 20
No 10
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Interpretation: On the basis of above analysation it has been observed that, 20
respondents were suggested yes that international business introducing new services or products
at different variety of growth services. They were thinks positive towards the MNCs and their
involvement in Hungry. Apart from that, 10 number of customers were said that no, due to
Multinational companies host country affected by different losses in order to meet out the result
outcomes. Apart from that, it has been concluded out of the survey that maximum number of
respondents thinks positive towards the entrance of new businesses in the country.
Theme 2: MNCs impact on the development of living standards of Hungry
2. Does MNCs impact on the development of living standards of Hungry ? Frequency
Yes 25
No 5
8
Yes No
0
5
10
15
20
25
20
10 Column B

Interpretation : As per the analysis of above given table it has been analysed that, when
researcher asked question directly to the customers that does MNCs impact of living standards of
Hungry people. So out of that, 25 number of customers would suggest that MNC the impact on
the development of living standards of Hungry. Apart from that, those respondents suggested
that, new companies provides different facilities and services provides to the customers in order
to meet their satisfaction level of customers. Moreover, it brings their own service growth in
order to meet out the source full from the long term growth. It helps to bring many services and
growth channel. This helps to discover the long term new managing long term effects. As per the
5 respondents they were suggested that they affect negatively on the development of managing
goals.
Theme 3: International businesses is effective approach to enhance the job opportunities
3. Does international businesses is effective approach to enhance the job
opportunities ? Frequency
Yes 25
No 5
9
Yes
No
0 5 10 15 20 25 30
25
5
Column B