Mercedes-Benz: Impact of Trends on Business Performance

This research proposal examines the impact of three key trends – Sustainability, Covid-19, and Innovation – on the business performance of Mercedes-Benz. The proposal begins with an introduction outlining the research's aim, which is to identify these trends and their implications. It then provides a brief background on Mercedes-Benz, highlighting its focus on commercial and luxury vehicles. The rationale for choosing this theme is to explore the major challenges and opportunities presented by these trends. The proposal identifies the three main trends (Sustainability, Covid-19, and Innovation) and their importance for business growth. It also addresses the key issues faced by Mercedes-Benz within these trends, such as reduced sales due to Covid-19, the need for sustainability to meet corporate social responsibility, and the importance of innovation to maintain a customer base. The proposal concludes with a list of references.

Research Proposal
(To identify three trends and their implications on business performance of an
organisation. A study on Mercedes Benz)
1

Contents
INTRODUCTION...........................................................................................................................3
Aim:.............................................................................................................................................3
Objectives....................................................................................................................................3
BACKGROUND OF THE COMPANY.........................................................................................3
REASON FOR CHOOSING THE THEME...................................................................................3
THREE TRENDS TO THE BUSINESS.........................................................................................3
KEY ISSUES OF BUSINESS WITHIN THREE TRENDS...........................................................3
REFERENCES................................................................................................................................4
2

INTRODUCTION
This research proposal is based on three trends that are Sustainability, Covid 19 and
Innovation. These are major trends that have direct impact on business performance of an
organisation (Ebersberger and Kuckertz, 2021).
Aim:
Main aim of this proposal is “To identify three trends and their implications on business
performance of an organisation”. A study on Mercedes Benz
Objectives
 To identify the three trends that linked with business organisation.
 To determine the impact of those trends on business performance of Mercedes Benz
 To examine the challenges faced by Mercedes Benz because of those trends.
BACKGROUND OF THE COMPANY
Mercedes Benz is a German automotive company that is specialise and well-known for
producing commercial and luxury vehicles. Company was founded in 1926 by Karl Benz,
Gottieb Daimler. There are three trends within this organisation which are Sustainability, Covid
19 and Innovation (Ranjbari and et. al., 2021).
REASON FOR CHOOSING THE THEME
Main reason behind choosing of this them is to identify the major issues of are
Sustainability, Covid 19 and Innovation for Mercedes Benz.
THREE TRENDS TO THE BUSINESS
There are three major trends of Sustainability, Covid 19 and Innovation. These are important
and essential for growth and success of business organisation. Innovation helps business
organisation in increasing of their sales and profitability (Quatrini, 2021). Sustainability is also
important for company because it attract larger base of customers.
KEY ISSUES OF BUSINESS WITHIN THREE TRENDS
 Covid 19 is a biggest issue because it reduced sales and profitability of company.
 Without sustainability Mercedes Benz not fulfil their corporate social responsibility.
 Without innovation company not increase customer base that result in decrease sales.
3

REFERENCES
Books and Journals
Ebersberger, B. and Kuckertz, A., 2021. Hop to it! The impact of organization type on
innovation response time to the COVID-19 crisis. Journal of Business Research, 124,
pp.126-135.
Quatrini, S., 2021. Challenges and opportunities to scale up sustainable finance after the
COVID-19 crisis: Lessons and promising innovations from science and
practice. Ecosystem Services, p.101240.
Ranjbari, M. and et. al., 2021. Three pillars of sustainability in the wake of COVID-19: A
systematic review and future research agenda for sustainable development. Journal of
Cleaner Production, p.126660.
4