Mercedes Benz: Marketing Performance and Strategy Report

This report provides an analysis of Mercedes Benz's marketing strategies, focusing on its operations in the United Kingdom. The report begins with an introduction to the automobile industry and highlights the importance of the UK market. It then examines Mercedes Benz's marketing performance and strategy, followed by a PESTLE analysis to assess the political, economic, social, technological, legal, and environmental factors impacting the company. The report also includes the segmentation, targeting, and positioning strategies of Mercedes Benz, followed by an overview of the marketing mix elements (product, price, place, and promotion). A SWOT analysis is conducted to evaluate the company's strengths, weaknesses, opportunities, and threats. The report concludes with a summary of the findings and references to support the analysis.

Introduction To Marketing

Table of Content
• Introduction
• Discussion
• Conclusion
• References

Introduction
The automobile industry plays a huge role in driving the economy of United
Kingdom as it contributes a large section in the GDP of the country. This
industry is growing rapidly as it helped in establishment of various companies
and organizations that created opportunities of employment for people of
United Kingdom, helped in growth and development of country, generated
income and improved the life of people.

Marketing Performance and Strategy
of Company
Mercedes Benz desires to expand their operations in the market of
United Kingdom, and in order to achieve that there are plenty of
factors that they need to analyse in the market in order to expand
their operations in the vast country like United Kingdom.

PESTLE Analysis
 Political
 Economic
 Social
 Technological
 Legal
 Environmental

Segmentation, Targeting And Positioning
of Mercedes Benz
Segmentation: Mercedes car is made and designed as luxury product
in the UK market for elite class people.
Targeting: Mercedes car is basically made or designed for elite class
people living in the society who are ready to pay more for better and
innovate product who actually with stand on their demand in the cut
throat competitive world.
Positioning: Mercedes car has gained huge market ratio in the global
market and is able to generate huge profits from the customers.

Marketing Mix
 Product
 Price
 Place
 Promotion

SWOT Analysis
 Strengths
 Weaknesses
 Opportunities
 Threats

CONCLUSION
From the above study it can be concluded that the automobile
industry of United Kingdom is rising and experiencing lots of
positive changes. This segment did experienced a economic
recession in the form of Brexit as major industries were shut
down, but, the industry was able to get over with it soon.

References
Bacik, R., Gavurova, B. and Fedorko, I., 2015. The analysis of the
impact of selected marketing communication factors on the online
consumer behavior. Journal of Applied Economic Sciences. 10(7).
pp.999-1004.
Baker, M. J., 2014. Marketing strategy and management. Palgrave
Macmillan.De Mooij, M., 2018. Global marketing and
advertising: Understanding cultural paradoxes. SAGE
Publications Limited.

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