This report provides a comprehensive analysis of the international organizational performance of Mercedes-Benz. It begins with an overview of the automotive industry and Mercedes-Benz's position as a luxury brand. The report then delves into competitor analysis using Porter's Five Forces, examining the threats and opportunities within the competitive landscape. A PESTLE analysis is conducted to assess the political, economic, social, technological, environmental, and legal factors impacting Mercedes-Benz's global operations. Furthermore, a VRIO analysis evaluates the company's resources and capabilities in terms of value, rareness, imitability, and organization. The report also addresses redefining business goals in light of industry changes and identifies potential areas for improvement. Finally, the report offers recommendations for future improvement and an implementation plan, aiming to provide a critical understanding of Mercedes-Benz's performance and strategic direction in the international market.