Merchandise Planning and Buying Project: Fashion Galaxy Store in NYC

This project outlines a merchandise planning and buying strategy for a fashion store, 'The Fashion Galaxy,' located in New York City. The project begins with a market analysis, determining the store's Stock Keeping Unit (SKU) level based on consumer preferences and available budget. The project details the preferred clothing items for men and women, derived from a questionnaire, and provides a comprehensive open-to-buy plan for the months of February, March, April, May, and June. This plan includes detailed information on style, color, sizes, quantities, unit costs, total costs, unit retail prices, total retail prices, and markup percentages for each item. The analysis covers various clothing categories such as t-shirts, trousers, boxers, jeans, shirts, tops, innerwear, designer clothes, wedding dresses, and handbags, offering a detailed financial and inventory management plan for the store.

Running head: MERCHANDISE PLANNING AND BUYING
Merchandise Planning and Buying
Name of the Student:
Name of the University:
Authors Note:

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MERCHANDISE PLANNING AND BUYING
Contents
Part A:..........................................................................................................................................................................................................2
Part B:..........................................................................................................................................................................................................4
Part C:........................................................................................................................................................................................................29
References:................................................................................................................................................................................................32

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MERCHANDISE PLANNING AND BUYING
Part A:
The store shall be located at 27 Lower Manhattan Street, New York 10004 and will store fashionable and stylish clothes. The store
will offer quality men and women clothes at reasonable price to the customers visiting the store. The store will be named The Fashion
Galaxy and will provide new, stylish and fashionable clothes for both men and women at reasonable prices to make its own place in
the market.
The stock keeping unit level (SKU level) shall be determined by taking into consideration the amount of money available in the hands
of the store for procurement of stocks and as per the demand of different clothes and apparels in the country and specifically in the
New York City (Jacobs, Chase & Lummus, 2014).
The detail of SKU level has been determined after considering the findings of the research conducted in the city. A questionnaire was
used to ask questions about the preferred clothes of men and women in the city. On the basis of answers of the questions from
questionnaire a preferred list of clothes have been prepared below (Taskin & Lodree, 2016).
The reason that the above items shall be stored in the stock is because the research conducted has showed that the following items of
clothes and other apparels are most in demand in the country and specifically in the New York City.
Style Description Weightage in preference (10 being

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MERCHANDISE PLANNING AND BUYING
the most 1 being the least)
Sport T T-shirt 7
Sport F Trousers 7
Sport B Boxers 9
Casual Men Jeans 9
Casual Women Jeans 9
Casual Men Shirts 7
Casual Women Top 9
Women I Women inner wear 10
Women L Latest fashion designer clothes for women 6

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MERCHANDISE PLANNING AND BUYING
Women L Latest designer Wedding dress for women 7
Women H Handbags 7
On the basis of above the SKU level of the store is provided in detail below (Saidy, Panavas, Harik, Bayoumi & Khoury, 2017).
Part B:
Open to buy for each month:
Month: February:
Sizes
Style Descriptio
n
Colour
s
Small Medium Large Extra
large
Quantity Uni
t
cost
Total
cost
Unit
retai
l
Total
retail
Mar
k up

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MERCHANDISE PLANNING AND BUYING
Sport T T-shirt Red 20 40 20 20 100 20 2000 30 3000 50%
Blue 30 50 30 20 130 20 2600 30 3900 50%
Yellow 20 40 20 20 100 20 2000 30 3000 50%
White 30 50 30 20 130 20 2600 30 3900 50%
Black 30 50 30 20 130 20 2600 30 3900 50%
590 11800 17700
Sport F Trousers Red 20 40 20 20 100 30 3000 45 4500 50%
Blue 30 50 30 20 130 30 3900 45 5850 50%
Yellow 20 40 20 20 100 30 3000 45 4500 50%
White 30 50 30 20 130 30 3900 45 5850 50%
Black 30 50 30 20 130 30 3900 45 5850 50%

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MERCHANDISE PLANNING AND BUYING
590 17700 26550
Sport B Boxers Red 50 80 50 30 210 12 2520 18 3780 50%
Blue 60 90 60 30 240 12 2880 18 4320 50%
Yellow 40 50 40 20 150 12 1800 18 2700 50%
White 60 90 60 30 240 12 2880 18 4320 50%
Black 60 90 60 30 240 12 2880 18 4320 50%
1080 12960 19440
Casual
Men
Jeans Blue 100 200 100 80 480 50 24000 75 36000 50%
Black 100 200 100 80 480 50 24000 75 36000 50%
White 60 80 60 40 240 50 12000 75 18000 50%

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MERCHANDISE PLANNING AND BUYING
Purple 40 60 40 30 170 50 8500 75 12750 50%
1370 68500 10275
0
Casual
Wome
n
Jeans Red 100 200 100 80 480 60 28800 90 43200 50%
Blue 100 200 100 80 480 60 28800 90 43200 50%
Yellow 60 80 60 40 240 60 14400 90 21600 50%
White 40 60 40 30 170 60 10200 90 15300 50%
Black 100 200 100 80 480 60 28800 90 43200 50%
Pink 120 240 120 60 540 60 32400 90 48600 50%
Green 60 80 60 40 240 60 14400 90 21600 50%

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MERCHANDISE PLANNING AND BUYING
Purple 40 60 40 30 170 60 10200 90 15300 50%
2800 16800
0
25200
0
Casual
Men
Shirts Red 100 200 100 80 480 40 19200 60 28800 50%
Blue 100 200 100 80 480 40 19200 60 28800 50%
Yellow 60 80 60 40 240 40 9600 60 14400 50%
White 40 60 40 30 170 40 6800 60 10200 50%
Black 40 60 40 30 170 40 6800 60 10200 50%
Strips 50 70 50 30 200 40 8000 60 12000 50%
1740 69600 10440
0

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MERCHANDISE PLANNING AND BUYING
Casual
Wome
n
Top Red 100 200 100 80 480 40 19200 60 28800 50%
Blue 100 200 100 80 480 40 19200 60 28800 50%
Yellow 60 80 60 40 240 40 9600 60 14400 50%
White 40 60 40 30 170 40 6800 60 10200 50%
Black 100 200 100 80 480 40 19200 60 28800 50%
Pink 120 240 120 60 540 40 21600 60 32400 50%
Green 60 80 60 40 240 40 9600 60 14400 50%
Purple 40 60 40 30 170 40 6800 60 10200 50%
2800 11200
0
16800
0
Casual Top Red 100 200 100 80 480 40 19200 60 28800 50%

10
MERCHANDISE PLANNING AND BUYING
Wome
n
Blue 100 200 100 80 480 40 19200 60 28800 50%
Yellow 60 80 60 40 240 40 9600 60 14400 50%
White 40 60 40 30 170 40 6800 60 10200 50%
Black 100 200 100 80 480 40 19200 60 28800 50%
Pink 120 240 120 60 540 40 21600 60 32400 50%
Green 60 80 60 40 240 40 9600 60 14400 50%
Purple 40 60 40 30 170 40 6800 60 10200 50%
2800 11200
0
16800
0

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MERCHANDISE PLANNING AND BUYING
Wome
n I
Women
inner wear
Red 200 300 200 200 900 12 10800 18 16200 50%
Blue 200 300 200 200 900 12 10800 18 16200 50%
Yellow 100 150 100 100 450 12 5400 18 8100 50%
White 300 400 200 100 1000 12 12000 18 18000 50%
Black 300 400 200 100 1000 12 12000 18 18000 50%
Pink 100 200 100 100 500 12 6000 18 9000 50%
Green 100 200 100 100 500 12 6000 18 9000 50%
Purple 100 200 100 100 500 12 6000 18 9000 50%
5750 69000 10350
0
Wome
n L
Latest
fashion
Red 10 20 10 5 45 300 13500 450 20250 50%