This presentation provides a comprehensive analysis of the contemporary hospitality industry, focusing on The Merchant Hotel. It employs a PESTLE analysis to evaluate political, economic, social, technological, environmental, and legal factors impacting the hotel's operations, and a SWOT analysis to assess its internal strengths and weaknesses, as well as external opportunities and threats. The presentation further evaluates the impact of these external factors, discusses current and potential trends in the hospitality sector, and explores strategies for developing products and services in response to these trends. The analysis concludes by highlighting the importance of understanding both external and internal factors for effective decision-making within the hotel industry, emphasizing the role of government support, economic conditions, customer preferences, technological advancements, environmental responsibility, and legal compliance in shaping the success of The Merchant Hotel.
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