Merck Sharp Dohme Argentina Inc. Case Study: Challenges and Solutions
VerifiedAdded on 2020/10/06
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Case Study
AI Summary
This case study examines Merck Sharp Dohme Argentina Inc., focusing on the challenges and opportunities within the company's business development. It highlights the need for organizational transformation, improved ethical standards, and the implementation of innovative strategies to address weaknesses in the market. The case study discusses the appointment of a new leader, Antonio Mosquera, and his mission to revitalize the company, focusing on aspects such as corporate framework adjustments, competitive tactics, employee empowerment, and a merit-based system. The analysis also emphasizes the importance of creating a clear action plan, considering historical data, and engaging stakeholders to ensure successful implementation of the proposed solutions, including timelines and financial considerations. Overall, the case study provides a comprehensive overview of the company's situation and suggests key strategies for improvement and future success.
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