MERGE Consortium Report: London Transport System Analysis and Findings

This report provides an in-depth analysis of the MERGE Consortium's project focusing on the transformation of London's transport system through e-vehicle based automotive services. The report includes an executive summary, table of contents, introduction, findings, analysis, conclusions, and reco...Read More

MERGE CONSORTIUM REPORT
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Executive summary
The company Merge consortium has a very large and cohesive impact on the scale of e-vehicle
based automotive services in the perception of management. It will be helpful in gaining the
perception of more assessment in the confronted analysis of the perception. The process of
managing selective engagement is based on managing the selective assessment in the process to
be managed. The goals and the milestones for the perception of more incremental analysis have
been described. Proper stakeholder analysis of the company has been analyzed as per the very
best analysis of the company to be used in the near future for the service assessment of the
company. The very best perception of the concussion and recommendation has been mentioned
here for the better analyses of the company so that it could gain more and more profit in the
upcoming days.
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Table of Contents
1. Introduction..................................................................................................................................4
2. Findings and Analysis..................................................................................................................4
2.1 Critical evaluation of business processes...............................................................................4
2.2 Transport technology roadmap 2020-25................................................................................7
2.3 Elaboration of critical milestones 2019-20............................................................................9
2.4 Stakeholder analysis.............................................................................................................10
3. Conclusions and Recommendations..........................................................................................12
Reference list.................................................................................................................................13
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1. Introduction
Change management can pose as a major challenge when tried to be implemented in the
transport system or any large industry. This report is based on the results of the motion
partnership group research and describes the different changes that the organisation is planning
to introduce in near future. The complexity of change management process and the environment
in London demands changes in a variety of fields including business models and tools. The
whole process of transport related change management can turn out to be complex, agile and
pervasive because of the vast range of dimensions (MERGE Greenwich, 2018). The application
of the change theory in the London transport system has been attempted by MERGE consortium,
Greenwich through partnership with educational institutions in UK. The system operators and
partners of the project include automotive industry companies in order to make the whole action
feasible. The current report focuses on the progress in one of the transport change management
projects introduce and planned by researchers from different business and technical universities.
The MERGE Greenwich consortium had presented the plans and strategies during their recent
research which was for the purpose of examining how the ride sharing services in London can be
made more cost efficient and compatible for the city life.
2. Findings and Analysis
2.1 Critical evaluation of business processes
The business processes documented in the change management project included three
subsections which were Management, operational and supporting functions. The operational and
supporting functions of the business were included as subsets of the management function as a
whole (Kickert, 2014). The first steps while forming the business process planning included
listing out the change drivers and challenges in the transport industry especially in London. In
order to make the ride sharing practice more feasible it was identified that the identification of
the challenges in the market was absolutely necessary. The drivers behind the changes were
singled out to be Population increase, urbanisation of remote areas, Globalisation of transport
and technological advancements (Andersson & Kreeger, 2017). The origin of ten sharable
transport systems such as Uber took place with the introduction of mobile applications and
internet. The challenges to change induction in the transport industry in London included the
congestion factors in the market, transport independence of the customers and safety and security
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factors. The strategic goals set by the project aimed at optimising demand efficiency and
improving the end-to-end customer services. It was observed that the ride sharing services can
act as great substitutes for private owned vehicle and therefore help in increasing sustainable
transport systems.
The main aim of the MERGE Consortium project was to develop a better and sustainable
transport system in London for encouraging greener approach towards motion. The project
evaluation showed that the multi mode system can be more effective and efficient at the same
time. However, in order to move the ride sharing concept to the next level, it is necessary that the
services in the market get more space and social engagement with the customers (Carnall, 2018).
Consumer awareness about the need for sustainable rides is also necessary for basic
environmental improvements. The project also suggested that the reduction in number of public
transports can be beneficial for the grabbing more consumer attention and also drive the profits
of the ride sharing services to considerable heights.
The purpose of the project under MERGE Greenwich is to benefit the consumer as well as the
ecosystem. The consumer behaviour in the transport industry in London can be well represented
by the Mobility-as-a-service MaaS format (Worley & Mohrman, 2014). This process of
consumer behaviour modification integrates the booking and payments by multiple players in to
the transport planning. The concept of mobility as a service encourages the idea of shifting away
from personal-owned transport towards a more sustainable shared one. This key concept is
followed by MERGE Consortium which aims at providing mobility solution s to the travellers
according to the travel needs.
The transport industry and commerce is closely related to each other. The one year project
undertaken by MERGE aims at achieving larger dimensions in including the AV ride sharing
activities more into the daily lives of the residents in London. The Autonomous vehicle (AV) -
ride sharing is an idea in which new types of vehicles are introduced in the transport system that
are capable of diver-les driving. Ride sharing on the other hand enables more than one passenger
to share a single vehicle to reach their destinations. The combination of both ride sharing and
Autonomous vehicle ride is expected to improve the environmental conditions inside the city as
well as make travel cost effective for passengers.
The size of the total transport market including private and public modes of transport had been
reported to be £14.3bn in 2016 (MERGE Greenwich, 2018). This means that there are more than
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17 million trips made in the city area per day. The demand for transport options and ease of
access is constantly rising in London.
Figure 1: Transport market in London
(Source: MERGE Greenwich, 2018)
Assessment of the transport market demand shows that the market opportunity for the AV-ride
sharing is dependent on the number of customers who are tempted to switching the transport
modes to more sustainable and low-cost versions. The motivational behaviours of the customers
depend on the factors such as costs per mile, convenience, time required and reliability. More
than 50% of the passengers in UK voted in a survey by the Greenwich MERGE itself that the
driver’s behaviour also manipulates their choices to some extent (MERGE Greenwich, 2018).
This factor is indirectly related to the employee satisfaction levels of the car service providers. In
order to make the transport system change feasible in London, MERGE consortium had to
analyse the costs per day invested by the consumers on a regular basis in different modes of
travel.
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Figure 2: Average trip costs per day in London
(Source: MERGE Greenwich, 2018)
The MERGE Greenwich consortium estimated the likeliness of the market penetration by the
AV-ride sharing project with the help of combination of the insights obtained about the
motivation criteria and the average trip costs by the consumers.
2.2 Transport technology roadmap 2020-25
A strategic road map is a visualisation of the activities that are to be carried out under a project in
order to achieve the long term goals of the business organisation. It is a complete framework of
instructions and activities that are to be performed by the employees at different levels (Smith et
al. 2016). MERGE consortium has then main goal of introducing more technology driven
transportation systems in to the city travel infrastructure which required even more specific
instruction related to activities and changes.
The technological updates that are to be incorporated into the transport systems include cellular
data, Artificial Intelligence programs, sensing technologies, city-wide uninterrupted wireless
connection, vehicle detection and interconnections and biometrics (Matos et al. 2014). By the
completion of the project in the year 2020, MERGE consortium is expecting the implementation
of 5G wireless communication used in the whole project. Other technological requirements in the
project may consist of -
- Floating Car positioning data
- Model based process controlling
- GPS
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- Traffic and signal sensors
- Induction loops.
The systems that are utilised for achieving these functionalities include technologies such as
Machine learning, smart grid for GPS and Next Generation Networking (NGN). The multi-
modal transportation system will require interaction between the vehicle units and individuals in
every aspect possible. The types of connections that are required may be listed as:
- Vehicle-to-vehicle (V2V)
- Vehicle-to device (V2D)
- Vehicle-to pedestrian (V2P)
- Vehicle-to home (V2H)
- Vehicle-to grid (V2G)
- Vehicle-to infrastructure (V2I)
The company MERGE consortium has anticipated the AV ride sharing take up to increase by
more than 10% by the year 2025. However, the likely trends during the years in between will
stimulate some changes in the observation s and projection about the market uptake for sure.
With the introduction of number of new technology and services, it is expected that the MERGE
consortium project of AV-ride sharing will be facing a number of challenges during the journey
towards a fully developed technology working collectively for a singular purpose (Doppelt,
2017). Autonomous vehicle creation technology is not a mature one in the market and the whole
research is under process of continuous change and development. The modern vehicle
manufacturers partnering with MERGE in the AV ride sharing vehicle project state that highly
automated vehicles which are referred to as the L4 vehicles can enter the market in the years
2019-25 (Zeeb et al. 2016). This time scale set by the manufacturers makes the project not
feasible till there is significant progress in this field. The road map of the MERGE AV-project
includes jus an outline of the activities at present which will be later modified with the progress
in the action. The consecutive steps in the overall plan include:
- Creating smart synchronised pathways
- Coordinating traffic systems
- Setting deployment paths
- Include artificial intelligence assistance
- Lane changing assistance
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- Parking distance control
- Lane departure control
- Front collision warning
- Adaptive cruising and control
- Parking automation
- Incorporation of stop/start functions
- Pricing and payment technologies
- Platooning
-Authentication procedures
The different technologies needed for the different functionalities are required to be
synchronized with each other in order to perform a single request of travel successful.
2.3 Elaboration of critical milestones 2019-20
The elaboration of the critical milestone has been elaborated to get the analytical progressiveness
in the company. The process of managing milestone is very much comprehended in terms of the
total number of analysis which could be given to get the perception to be maintained. The Merge
consortium has already established their business one track on growing revenue and now they are
tempted to increase the concise pertaining in the term based process (Hovsepyan, 2016). The
overall process of managing the comprehension is needed to be based on the perception which
coulee used in the comprehension attention of management. The critical evaluation of the
company has been managed to be discussed.
Introduction of automated driving into the regular transport facilities in EU is expected to be one
of the key technologies which are going to shape the lives in future. The advantages of
automated vehicle and ride sharing are aimed at improving the safety levels and reduce accidents
caused by human errors (Radlmayr et al. 2014). Mobility through this will also enable the
impaired consumers to have more control on their mobility. Due to these reasons AV ride-
sharing is going to be a major aspect in the European transport policy in future. Incorporation of
the low emission Zone (LEZ) alerts in the transport AV systems may lead to decrease in the
environmental pollution levels around London to some extent.
The critical milestones set by MERGEAV ride-sharing project considers the reduction of CO2
content in the city atmosphere to be of most importance. The targets set in the project for the
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year 2021 projects that the introduction of these systems will reduce the CO2 content by 40%
(Casner et al. 2016). The emission by regular car and sharing attitudes is expected to aid the
health conditions of the people in general through this process. The personal vehicles which are
already owned by the people in London have higher levels of CO2 emissions. There are some
vehicles which are electric vehicle with lower emission rates. Yet, these electric vehicles make
up for only 0.6 percent of the entire population of cars in the European society. It is estimated
that by the year 2020, this percentage of electric cars with only increase by another 0.3 per cent
(MERGE Greenwich, 2018). This is hardly enough for making any dramatic changes in the
environmental conditions inside the city borders.
MERGE consortium is partnering up with Uber in its project of introducing the automated
vehicle shared rides din London by 2020.
Uber is one of the first mobility brands that have become globally operative with an efficiently
working app already. The Uber services in London is presently looking forward to add extra
surcharges in order to help the cab drivers buy E-cars in exchange for the existing cars in the
system. These initiatives are already beneficial for the project at hand and are the primary steps
towards automated driving. The next milestone defined for the project in 2020 comprises of the
digital testing of the pollution rates after the increase of number of E-cars in the system.
The Partnership with Addison Lee is also aimed at bringing the self driving services to the streets
of London by the year 2021. The AV ride scheme covers services such as Cycle plus schemes
and encourages the residents to walk more as well (Help.Sap.Com, 2018). Small distances do not
require car and fuel exhaustion which is to be pointed out and brought into practice. The critical
milestones help in speeding up the project process and achieve the project goals in time. The
completion of the MERGE consortium AV project will lead to lower taxes, better health, lower
pollution rates and decrease in electricity consumptions which will in turn drive the UK economy
towards further development.
2.4 Stakeholder analysis
The company has several stakeholders who are responsible for the company analysis to be the
market capturing and revenue enhancing. The main analysis of the company is needed to be
managed in terms of the proper company share and the profit margin to be analyzed.
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The first stakeholder is the director who is on the very best confront of the company as per the
main partner of the shares and the implementation of the market analysis (Cantor et al. 2015).
The companies of the other motor vehicle analysis and the other confronting statement are
needed to be managed by the help of the process related to the comfort based implementation of
the product (Force and HELIN, 2015). The very own director of the company is intended to
make some sort of changes in a month in the company so that the overall growth of the company
is tempted to rise above 4 % of the total revenues.
The second stakeholder of the company is the investor. The investors are some of the very
refined industrialists who are helping company to grow at the very fast pace in the country. The
new ideas such as AI driven mentorship and the other smart concept of a vehicle are needed to be
piped in the companies by the great quality of growth. The selection of the management in the
company is needed to be based on profit margin Company. The process of managing company's
suppliers as well as the other necessary resources are being given to be used by debt company
investors who loves to make some new innovative ideas to be implemented in the company
(Moon et al. 2015).
The third stakeholder of the company is their customers and the partners. The customers are the
main source of direct income and profit gaining perception innate company which come, help the
company to make some more investment into new and very comfortable plans to be implemented
in the company. There the cluster will make appreciation of the products and the innovations in
company, the other innovation probability will rise. The very best appreciation customers to by
the comprehension of analytical adjustment to be used in the company will be helpful for the
future based perception.
The fourth stakeholder is the suppliers and vendors. The suppliers and the vendors are the one
part of the company that are supplying necessary materials need other parts for the company
products which could help to implement the idea did the company is a low cost in comparison to
others (Mayfield, 2015). There are several vendors and the suppliers who are on the complement
of managing selection based product choosing capability to the company as per the need of the
low cost and high quality to be served innate company. This will help the company to achieve
their perceived goals and aims. This will help in engaging more and more customers for the
company so that subtitle number products are being increased as the number of selling. The best
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perception of the comprehension and international analysis is to be managed in very best
perception of analysis.
3. Conclusions and Recommendations
The several analytical skills of the company Merge Consortium has been analyzed in the report
for better descriptive management about that EOC, payout to be clear in the reader's mind. The
process of managing the selective roadmap for company based apprehension related to the
elaboration of the critical technological transportation has been entered here. The process of
managing the proper selective assessment has been given here for the better analysis of the
company based attention. The elaboration strategies of the critical milestones have been
maintained for the best possible description on coverage of company analysis.
There are some of the very management based problem Intel company which is need to be
solved for the gaining of more profit as well as to increase their perception of management. The
tactical solutions of management are needed to be done by the help of the more comprehended
selectiveness to be used in the company. The process of managing the consecutive assessment is
needed to be analyzed in the company based comprehension on the basis of company to get more
and more products to be manufactured in very low amount of time. The process of implementing
thought and idea in the product must have to be undergone some sort of tests so that they might
not make any kind of trouble in near future.
The process of managing the procedural implementation as well as the confronted assessment is
needed to be used in the contamination based perception of the process so that complementation
is much comprehensive to manage the company business and profit. The profit and the revenue
are based on engaging the selective assessment by the more improved sectional engagement of
the procedural comprehension. The process of managing the consumption needed to be managed
by very well established perception of manufacturing and selling possibilities so that it could be
easy for the customer to make the assumption of management of criteria.
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