Comprehensive SWOT Analysis Report: Meriton Hotels Australia

This report presents a SWOT analysis of Meriton Hotels in Australia, a prominent owner-operator of luxury apartments within Sydney. It highlights the hotel's strengths, including its extensive portfolio of categorized hotels, international brand titles, low labor costs, and high development potential driven by increasing international tourism. Weaknesses include seasonal dependency and low obstruction segment for restaurants and cafes. Opportunities involve regulatory charges, high-quality human resources, enhanced tourism attractions in Sydney, expansion in gaming activities, and emerging Australian markets. Threats consist of mergers and acquisitions, economic downturns, and terrorism operations, impacting the hotel's revenue and operations. The analysis references various academic sources to support its findings and provides a strategic overview of Meriton Hotels' position in the Australian hospitality market.

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MERITON HOTELS AUSTRALIA
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Introduction and background of Meriton hotels in Australia
Meriton Hotels are known to deal with services of offering luxurious apartments within
Sydney, a city in Australia. Meriton Hotels are a located in attractive places that offer excellent
view of the Sydney city to every visitor that visits the premises. The guests are provided with
free Wi-Fi at the property so as they can enjoy browsing in their free time (Lin 2015). The hotel
works by providing a brand that is synonymous with superior value as well as value to its
targeted and esteemed customers. Besides, Meriton Hotels in Australia remain as the largest
owner-operator of different hotel rooms with eighteen great locations together with 4,644 suites
(Patiar 2016). The hotels have existed to be the award-winning and have continually been ranked
the best in every location on many traveller reviews online sites.
The hotel was established back in early days of 1963. It has made a significant influence
on the landscape of Australia. The private organization has planned, organized, and created over
750,000 residences and some of tallest towers across eastern coast of Australia (Patiar 2016).
Besides, Meriton Hotels offer different transactions, rental, together with services of
management for property, along with the luxury accommodation. The accommodation brand that
the hotel is offering in its current operations is referred to as Meriton Suite. Such brand being
offered by the Meriton Hotels are found in more than eighteen different locations in entire
Australia. Moreover, Meriton Hotels have spearheaded the revolution of apartments with
complicated and premium apartments (Yu 2014). Conversely, initiator of Meriton Hotels and its
administration director, billionaire assets capitalist known as Triguboff Harry, is still avidly
concerned in process of designing as well as construction of all projects.
SWOT Analysis Meriton Hotels in Australia

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The SWOT analysis for Meriton Hotels in Sydney presents the strategic planning
essential for measuring weakness, strength, opportunities, together with threats that the hotels
faces while involved in business operations. Strengths alongside weakness of Meriton Hotels
represent its internal aspects that constitute planning of resources relating to its rivals in at least
one resource (Sezen Doğancili and Tarakçıoğlu 2017). Besides, opportunities as well as threats
of Meriton hotels represent external aspects that have great impact on growth and advancements
in operations of Meriton Hotels.
Strength
 The hotels have been able to establish more than five hundred categorized hotels in
Sydney with availability of room of approximately ten thousand.
 Hotel has different international brand titles that comprise of Intercontinental that work
towards meeting desires of different international tourists (Qiu and Wei 2017).
 Low labor costs that offer better revenue margins to owners of hotels
 High development potential due to healthy increase in international tourist that visits
Sydney has been the major factor that improves its profits
 The hotels are rich with fundamental attracting beaches, places, or cultural heritage that
help it to attract more visitors
Weaknesses
 Meriton hotels are highly dependent on season due to changes in weather during the year
leading to low profit earned during off peaks

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 Low obstruction segment for restaurant, drinking joints together with café’s as there are
several advantages and breakdown SME trade operations that erode limits of profits
(McNeill and McNamara 2013).
Opportunity
 Presence of regulatory charges helps the management of Meriton Hotels to attract huge
customer base during its operations
 Presence of high-quality human resources for hotel sector increases operations of
management.
 Sydney has enhanced number of tourism attraction places making establishment of the
hotels in the city to have good customer that uses their facilities and services (Sezen
Doğancili and Tarakçıoğlu 2017).
 Expansion in gaming activities is essential in ensuring that every tourist is able to enjoy
their accommodation
 Meriton Hotels are focused on taking the benefits from different emerging Australian
markets, particularly with different business classes and mid-priced markets. It can also
expand business services in event management.
Threats
 Mergers and acquisitions of different hotels increase competitions for customers with
Meriton Hotels. Competition has resulted in entry of low cost services and products that
negatively impact operations of Meriton Hotels. It has also lowered their profits during
operations within Australia community (Qiu and Wei 2017).

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 Huge economic downturn has resulted in negatively impacted operations of hotel. The
prolonged instances of recession in hotel industry in Australia have also triggered the
need to renegotiate over tourism as well as buying habits. Such events have lowered
revenue of the hotel in Australia.
 Terrorism operations within Australia have remained a major threat that affects
operations of Meriton Hotels. Further concern has been in existence with recurrent terror
activities and attacks with Australian being one of the prime targets.

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List of References
Lin, S. (2015). Add-On Policies Under Vertical Differentiation: Why Do Luxury Hotels Charge
for Internet Whereas Economy Hotels Do Not?. SSRN Electronic Journal, 2(1), pp.2-42.
McNeill, D. and McNamara, K. (2013). The life and death of great hotels: a building biography
of Sydney’s ‘The Australia’. Transactions of the Institute of British Geographers, 37(1), pp.149-
163.
Patiar, A. (2016). Costs allocation practices: Evidence of hotels in Australia. Journal of
Hospitality and Tourism Management, 26, pp.1-8.
Qiu, S. and Wei, L. (2017). SWOT Analysis and Competition Approaches of Hotels in
Guangzhou. IOSR Journal of Business and Management, 19(01), pp.19-25.
Sezen Doğancili, O. and Tarakçıoğlu, S. (2017). A Study on Examining Turkey and Australia by
Swot Analysis in terms of Ecotourism. Journal of Tourism and Gastronomy Studies, 5(1), pp.32-
42.
Yu, T. (2014). A Strategy Research on Building Green Hotels under the Background of Low-
Carbon Economy. Advanced Materials Research, 1010-1012, pp.2019-2024.