Marketing Research for Merryville Shire - Survey and Analysis Report

This report presents a marketing research analysis for Merryville Shire, focusing on the feasibility of a digital retail store. The study examines survey results, planning statements, and the potential for BizOps enterprise. The research addresses key questions regarding digital goods usage, the need for online stores, and the relevance of the marketing plan to the demographics of Merryville. The report evaluates the residents' receptiveness to the new venture and assesses the overall feasibility of launching the digital retail store, providing a comprehensive overview of the market research findings.

Running head: MARKETING RESEARCH FOR MERRYVILLE SHIRE
Marketing Research for Merryville Shire
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1MARKETING RESEARCH FOR MERRYVILLE SHIRE
Planning Statement 1 for report
The audience- The intended recipients for the planning statement include all the inhabitants of
Merryville shire who have participated in the survey. It is essential to send these planning
statements to them, in order to inform them about the planning of the BizOps enterprise.
The purpose of the document- The purpose of this document is to inform the respondents of the
survey about the decision and the market planning that is to be done by BizOps. The survey was
intended to highlight whether the respondents of the survey are in need of the digital retail store
or not. However, the statement is significant, since the audience needs to be informed about the
effectiveness of the survey findings.
The lists of questions- The questions that this planning statement needs to address are as
follows:
1. Are the residents of Merryville shire using digital goods?
2. Are the residents of Merryville shire in need of a retail digital store?
3. Are the users of the digital gadgets more comfortable in using the online stores?
4. Is the marketing plan of BizOps enterprise feasible?
5. How cooperative are the residents of Merryville towards the launch of the new digital retail
store?
6. How relevant is the marketing plan, with respect to the demographics of Merryville?
7. Is it feasible enough to launch the new venture of BizOps in Merryville?