An Examination of Message Framing in Health Communication Research

This essay explores previous research on message framing in health communication, particularly focusing on the use of technical language. It discusses the psychological factors influencing the acceptance of COVID-19 vaccinations, including conspiracy theories and the theory of reasoned action. The essay highlights the importance of awareness and positive psychology in promoting vaccination and combating misinformation. It also addresses how conspiracy theories can negatively impact public perception and vaccination rates, emphasizing the need for authentic information sources to build trust and encourage vaccination. This document is available on Desklib, a platform offering a wide range of study tools and solved assignments for students.

Discuss previous research that has explored
message framing in health communication
and the use of technical language

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
CONCLUSION................................................................................................................................3
REFERENCES................................................................................................................................4

INTRODUCTION
Psychology is defined as the study which is based on the mind and behaviour. Therefore, it
usually encompasses of various biological influence, social pressure and the environmental
factor which show the aspect which is usually affect the people thinking and their behaviour
which may be associated with the feeling and acting. In addition, the psychology is defined as
the science which deal with the emotional and mental process which show the example of
psychology is the course of study which is help to analyse the perception and behaviour of
people. In this report, the major discussion is used to place on the aspect or intention of
individual in order to take the vaccination (Arslan, and Wong, 2022).
MAIN BODY
There are wide range of key factor which may influence the acceptance of the COVID-19
vaccination. In addition, there are huge psychology which may generate conspiracy regards with
the vaccine and few of the people used to believe in them that restrict to take the vaccination.
The model is also explained in such a way which help to provide the reasoned action or the belief
which is associated with the conspiracy theory, awareness that is based on the perceived
usefulness and have to perceived the ease of use. Therefore, it is also associated that the people
are being asked with the various way which may provide the aspect which is related with the
vaccination and they suggest positive response which may create humour and people change
their psychology for the vaccination (Germani, and Biller-Andorno, 2021). With the context to
psychology, the theory of reasoned action which is known as the TRA usually explain the
individual behaviour by emphasising the essential of belief which is help to predict the
behaviour. Therefore, the theory of reasoned behaviour shows the individual attitude which is
associated with the outcome that is based on the behaviour and subjective norms that provide the
opinions of the person social environment that help to predict the individual behaviour intention.
The positive vaccination may also play role in order to provide the attitude which is related with
the rate of COVID-19 that provide the acceptance toward the vaccination. In addition, those who
show them intend in order to get the COVID-19 see a high perceived benefit in doing so for the
purpose of the protection with the themselves and other in their aspect of circle, focusing on the
relies that produced by vaccination compliance. Therefore, the raising public and individual
awareness which is stated as the most appropriate factor which is helpful in order to take the
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fight against the disease or any kind of disorder, crime, and social injustice. Whereas, the people
are used to focused on the unaware of or fearful of the current vaccination program which is
analysed that the people develop a positive psychology for the vaccination (Gürgan, and Ulubay,
2020).
Conspiracy theories are usually focus on the different aspect which is primarily focus on the
outside source that require in order to extend the beyond well analyse events. The belief in the
term of conspiracy theories they are historically show the population vision for the
immunisation. In addition, the previously the people used to refuse the immunisation due to the
false claim which show that the vaccines contained infertility agents or the persist spread which
is related with the infection pathogen such as HIV (Keppeler, Sievert and Jilke, 2021). The
people in the some of the countries usually show their negative perspective for the polio virus
and they boycott due to the rumours that they are showing their potentiation that cause infertility
that raise the issue of polio within the countries (Zampetakis, and Melas, 2021). Additionally, it
also shows the conspiracy theories which is about the covid-19 which being hoax or the
bioweapon which is designed in the laboratory that based on the china that create rumour on the
social media which is happen after the first report of virus. There are number of people who
used to believe in the conspiracy theories which is formulated by people in order to create the
humours among the general population that change the people perspective toward the
vaccination (Klüver and et. al., 2021).
In addition, the people are usually change their perspective in such a way by believing in the
rumour which have potential to bend the people for the intake of vaccine. Therefore, it is also
analysing that the general population believe in the news which is provided with the authentic
source show that it creates a chain of positive environment where people believe that the
vaccination have effective therapeutic. The intake of vaccination is usually a vital aspect but due
to the various conspiracies the people are used to avoid the administration that also enhance the
cases of covid-19 (Noyman-Veksler and et. al., 2021). Therefore, the awareness has been
regulated that show the extend which is related with the target population that change the general
perception of what it entails. The concept of awareness is usually a central behaviour which is
related with the human in the context to social science, criminal justice and so on. The study also
shows the aspect which is related with the people are either unaware of or fearful of the current
program which is based on vaccination. The misinformation and major vaccine hesitancy is
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usually developed due to the theories which is false. However, the awareness may impact
positive impact on the vaccine acceptance (Wong, Mayer, and Arslan, 2021).
CONCLUSION
As per the above discussion, it is well analysed that the positive psychology and perception is
usually show their approach which is functional in order to formulate the intention for
vaccination. In addition, the people with the positive approach and focus on the trend of
awareness take the vaccination that reduce their complication and rising issue due to the covid-
19.
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REFERENCES
Books and Journals
Arslan, G. and Wong, P.T., 2022. Measuring personal and social responsibility: an existential
positive psychology approach. Journal of Happiness and Health, 2(1), pp.1-11.
Germani, F. and Biller-Andorno, N., 2021. The anti-vaccination infodemic on social media: A
behavioral analysis. PloS one, 16(3), p.e0247642.
Gürgan, U. and Ulubay, G., 2020. The effectiveness of positive psychology intervention in
Turkey: A Meta-Analysis.
Keppeler, F., Sievert, M. and Jilke, S., 2021. How Local Government Vaccination Campaigns
Can Increase Willingness to Get Vaccinated Against Covid-19: A Field Experiment on
Psychological Ownership. Available at SSRN 3905470.
Klüver, H., Hartmann, F., Humphreys, M., Geissler, F. and Giesecke, J., 2021. Incentives can
spur COVID-19 vaccination uptake. Proceedings of the National Academy of
Sciences, 118(36).
Noyman-Veksler, G., Greenberg, D., Grotto, I. and Shahar, G., 2021. Parents’ malevolent
personification of mass vaccination solidifies vaccine hesitancy. Journal of Health
Psychology, 26(12), pp.2164-2172.
Wong, P.T., Mayer, C.H. and Arslan, G., 2021. COVID-19 and existential positive psychology
(PP2. 0): The new science of self-transcendence. Frontiers in psychology, 12.
Zampetakis, L.A. and Melas, C., 2021. The health belief model predicts vaccination intentions
against COVID‐19: A survey experiment approach. Applied Psychology: Health and
Well‐Being, 13(2), pp.469-484.
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