This report presents a comprehensive overview of research methodology, data analysis, and findings, focusing on a case study of Tesco. It begins with an introduction to research, defining its role in accumulating and evaluating data to understand a subject. The report details the research philosophy, contrasting positivism and interpretivism, and explains the chosen positivist approach. It then outlines the research design, emphasizing the use of a descriptive design, and the inductive research approach. The report further discusses the research type, specifically the qualitative approach, and the data collection methods, highlighting the use of surveys for gathering primary data. Secondary data sources are also mentioned. The report concludes with a discussion of sampling techniques and ethical considerations, providing a detailed analysis of the research process and its various components.