Marketing Strategies of Metro Bank: A Detailed Report

This report provides an analysis of Metro Bank's marketing strategies, focusing on their promotional activities and customer service approaches. The report highlights the importance of promotion in attracting customers and enhancing customer satisfaction and loyalty. It discusses Metro Bank's emphasis on word-of-mouth marketing and its focus on treating all customers equally. The analysis covers various aspects of Metro Bank's operations, including its use of technology such as Android apps and AI-powered money management tools, and the benefits of contactless cards. Furthermore, it explores the bank's commitment to diversity, sponsorship of events, and its aim to satisfy social needs. The report also includes a brief overview of Metro Bank's services, such as credit cards, consumer banking, and corporate banking, and concludes by emphasizing the bank's dedication to providing excellent customer service. The report references the bank's promotions and services, focusing on how they contribute to the overall marketing strategy. The report also mentions the importance of automation and the use of rewards schemes to attract customers.

Marketing mix is the process of putting the right product at the
right place on right time and price. Marketing mix consist of
several elements such as price, promotion, product, place etc.
In this poster, Metro bank is the taken firm whose promotions
will be chosen in this project. It has been concluded from the above poster that promotion is the key element
for attracting the customers towards the products and services of a firm. Also the
customer satisfaction and loyalty can be enhanced by properly promoting and
advertising the products and services. A firm can achieve their predetermined
objectives with the proper promotions.
Also the bank is not targeting a particular segment as they treat every
customer equal in terms of value. The firm has recently interviewed
over 5000 people for 60 jobs so that they can hire the people who
wants to provide quality based and effective services to the
customers for enhancing their satisfaction. The firm is using the
rewards scheme on their credit cards for attracting the customers to
bank with Metro bank.
Automation is the heart of the Metro bank and due to this they are
providing automatic services such as free coin counting machines,
safety deposit boxes, treats for children and pets, contactless cards
etc.
Benefits of contactless cards are discussed below:
Contact less card payments are faster than cash and card
transactions. These are useful for enhancing the customer
satisfaction. This method of payment is secure and having fewer
fraud losses. Metro bank is using various tools for their business
functions which are discussed below: Metro bank is providing their
services by using their android app so that customers can avail the
services at any time. Bank has also launched AI powered money
management tool which will facilitate customers in managing their
financials. There are several other qualities of metro bank which are
discussed below: Diversity: The Metro bank promotes diversity in
their business functions. As a result of this, the company has almost
equal number of male and females from higher level management to
lower level employees. Sponsorship: Bank is sponsoring various
events such as store openings, kids education programme, business
networking etc. for increasing the awareness in the people regarding
the bank, education and entrepreneurship. Social needs: Metro bank
is aimed at satisfying the social needs of the people in which the
PORTFOLIO
Introduction
Promotion
Metro bank is a financial services provider founded in UK in
the year 2010. The bank is providing a wide range of services
such as Credit cards, consumer banking, corporate banking
etc. to their customers. Metro bank does not spend
significantly on the marketing, sales of products but rather the
firm believes on word of mouth from the customers. Metro
bank considers the customer at the heart of everything they do
and the bank is passionate about the providing great services
to the customers for their satisfaction.
The bank prefers the satisfaction of customers in providing
their services so that the customers can suggest the bank to
their friends and family. For this, the bank is providing
facilities such as 12*7 banking from 8 am to 8 pm. Also the
bank is not targeting a particular segment as they treat every
customer equal in terms of value. The bank prefers the
satisfaction of customers in providing their services so that the
customers can suggest the bank to their friends and family.
For this, the bank is providing facilities such as 12*7 banking
from 8 am to 8 pm.
Metro bank credit cards offers. [Available through] :
<https://metrobankcard.com/promotions>.
Case study on Metro bank. [Available through]:
<
https://assets.publishing.service.gov.uk/media/555dc4fde527
4a74ca000013/Metro_Bank_case_study.PDF>
Metro bank marketing brochure. 2019. [Available through]:
<https://thefinanser.com/2010/07/the-first-metro-bank-
marketing-brochure.html/>.
Metro bank and customer services. 2012. [Available through]:
https://www.davidmeermanscott.com/blog/2012/11/metro-
bank-is-building-marketing-success-through-great-customer-
service.html.
References
Conclusion
The company is generating local employment as well as to enhance the living
standard of local people for satisfying the social needs of economy.