Report on the Marketing and Communications Plan of Metro Bank

This report analyzes Metro Bank's marketing and communications plan, focusing on promotional strategies and their impact on the target audience. It examines the importance of a communication plan, highlighting the use of promotional strategies to inform the target audience and improve sales. The report discusses key aspects such as consistency, promotion expectations, and the AIDA model (Attention, Interest, Desire, Action). It delves into the channels used by the bank, including public relations, personal selling, and sales promotion, with a focus on the increasing importance of social media. Furthermore, the report analyzes the marketing mix (Product, Price, Place, Promotion) and the significance of collecting customer feedback to improve market share and customer loyalty. The report provides a comprehensive overview of the marketing and communication strategies employed by Metro Bank.

Marketing and Communications
 Attention: - Existing a lurid fact or statistic that
identifies a difficulty which can be resolved by
the commodity or service is one public method
of addition attending.
 Interest: - Once you've addition the chance'
attention, the next step is to keep interest in your
commodity or company to keep the receiver
engaged.
 Desire: - In the feeling stage, your neutral is to
display the potential how your commodity or
service can figure out their difficulty in work
place.
 Action: - In this context to be focus on action
and make some changes in overall development
or improve growth rate.
Target audience
 Banking sector focus on 18 to 35 years youngster in such
kind of market.
 Type of information is to be provide by customer to
increase overall development in market.
Promotional mix theory
 Public relation: - It is most important part for banking
sector, maintained public relation to each and every
customer and increase growth rate in market.
 Personal selling: - In this Personal selling is to be focus
on face to face meeting is to be fixed with clients and
solve any problem of customer (Weinstein, 2018). This
is useful to improve personal relation with new customer
in market.
 Sale promotion: - In this context use more and more sale
is most crucial to increase number of customer in market
place. METRO BANK use advertisement for future
development. This is valuable to enhance individual
connection with new client in showcase.
Marketing mix
 Product: A metro bank offers a range of item to client and roll out a few improvements in general advancement in future
period. New innovation will be present, which is help to expand number of client in advertise.
 Price: In this setting cost is to be set according to need of market esteem and roll out a few improvements in general
advancement in advertise. To set a cost according to administer and direction of task staff and roll out a few
improvements in showcase development.
 Place: Metro city will be choose for such kind of special banking facility. It allows to have long term development that
allows to have sustainable opportunities.
 Promotion: By having continuous development the business can be promoted in desired manner. It is also essential to
have consideration of promotional values which assist in meeting sustainability in desired manner. Also, values in better
process helps in meeting standards and lead to continues development.
Importance of a communications plan
 Expectation: - The project manager is to be focus on how and
when communication is take place. It hold out relation of the
projection and secure all neutral receive the essential subject
matter.
 Consistency: - A solid communication is one of the most
crucial for future development.
Promotion: Promotion refer to any type of marketing
communication used to inform target audience and improve sale in
market (Fill, 2016.). METRO BANK use promotional strategy to
increase new customer in market and use mail order promotional
strategy must be used in overall working state of affairs and change
of state in growth rate. Customized who come into your concern are
not to be overlooked.
Communication: It is most important that use key message of
communication is find out any problem and describe overall
METRO BANK in one single massage. This kind of message is
most important and handle future development in market share.
Channel used by Bank
In this context to be focus on channel to be used by METRO BANK and increase customer in market. On the other hand, social
media channel is to be used by banking sector. It is the latest model make some improvement in market condition ( Batra, 2016).
Nowadays, many of people is used social media and update regular activity. This platform is best for banking sector and increase
more customer in market place.
Collect feedback
In this context to be focus on banking sector is focus on collect feedback form each and every customer and improvement in
market share (Kim, 2016). It is help to increased number of new customer and improve loyalty on banking sector.