Strategic Positioning of Metro Bank: An Organizational Audit Report

This report provides a comprehensive analysis of Metro Bank's strategic positioning through an organizational audit, incorporating SWOT and PESTEL analyses to evaluate the bank's internal strengths and weaknesses, as well as external opportunities and threats. It emphasizes the significance of stakeholder analysis in shaping business strategies and explores innovative approaches for enhancing customer satisfaction and competitive advantage. The report also presents a new strategy for Metro Bank, focusing on attracting customers, increasing savings and investments, and improving overall business performance in a dynamic market environment. The document is available on Desklib, a platform offering various study tools and solved assignments for students.

Busines strategy
Task 2

Introduction
In the current presentation, it analyses strategic
positioning of business through conducting
organizational audit. Thus, selecting Metro Bank
helps in eventually focuses upon identifying the
importance of stakeholder analysis and thus
adopting innovative strategies so that new
strategies could be implemented appropriately.

2.1 Organizational audit
• Following is the SWOT analysis of Metro Bank such as-
Strengths
Metro Bank possess
the highest operations
in worldwide market.
Its headquarter is in
London.
Company possess
sound profit and
attractive saving
schemes.
Also, it provides faster
access to customers in
the form of net
banking facility.
Weaknesses-
Metro bank is highly
dependent upon its
operations within UK
and European country.
There are several other
weaknesses as well
therefore, firm needs
to deal with the same
so that growth could
be attained.

Internal factors evaluation matrix
Weighted Score Weight Rate
Strengths
sound profit and
attractive saving
schemes
0.08 4 0.32
faster access to
customers in the
form of net banking
facility
0.14 3 0.42
Weaknesses
highly dependent
upon its operations
within UK and
European country
0.04 4 0.16
Online and customer
service
0.05 2 0.1 Total- 1

Contd....
Opportunities-
Metro Bank obtains the possibility of
improving its operations in diversified
area.
Attract more number of customers
through implementing attractive saving
schemes and policies.
To enhance capability of providing
superior services to loyal customers.
Threats-
Metro bank is increasing faulty or
banckrupt customers who are not able to
pay their loan amount.
Also, there is high competition from
rivals by introducing innovative
schemes and policies to attract
customers.
High rate of interest on loan could
reduce the customers.

Key external factors
Opportunities Weight Weighted score
obtains the
possibility of
improving its
operations in
diversified area
0.05 4 0.2
attractive saving
schemes and
policies
0.04 3 0.12
enhance capability
of providing
superior services to
loyal customers
0.04 1 0.04
Threats
increasing faulty or 0.06 4 0.24

New strategy

2.2 Environmental audit
Following is the PESTEL analysis being carried out-
• Political- It affects business operations in the way through introducing
different policies and also applying different legislation, tax rate etc.
• Economic- It involves the economic condition of country and thus
identifies the purchasing power of individuals.
• Social- Further, Metro Bank needs to identify the attitudes and behaviour
of its customers so that they can ascertain their investment approaches and
thus carry out high business performance.

Contd...
• Technological factors- Metro Bank aims to
bring advancement in its technology so that
sales of firm could be improved.
• Environmental factors- Further, bank should
not affect the environment.
• Legal factors- Metro Bank has been directly
affected by different governmental implications
so that policies could be created in an effective
way.

2.3 Significance of stakeholder analysis
• It is essential for business to obtain effective
opinions from stakeholders-
• Stakeholder play a crucial part and thus
involves different individuals such as suppliers,
government, customers and employees of
Metro Bank.
• Management of bank need to identify the
attitudes of their customers so that best results
can be attained.

2.4 Presenting new strategy
• Metro Bank needs to adopt effective strategy
that would help them to influnce customers
towards firm and thus enhance savings and
investment from customers.
• Further, customer satisfaction should also be
focused by the management so that
competitive advantage could be attained.

References
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Sabherwal, R., Hirschheim, R. and Goles, T., 2013. 11 Information Systems—
Business Strategy Alignment The dynamics of alignment: insights from a
punctuated equilibrium model. Strategic information management. p.311.