University of Bedfordshire, BSS0051: Metro Bar Freshers Event Analysis

This report analyzes the business practices for a freshers party at the Metro Bar, Luton Campus, University of Bedfordshire. It examines the implementation of the marketing mix (product, price, promotion, and place) to attract students. The report details the human resource requirements, including staff roles and responsibilities for pre-event, event, and post-event activities, emphasizing safety and staffing needs. Furthermore, it provides a comprehensive overview of the financial aspects, including cost analysis, budget planning, and the break-even point for the event. The report aims to provide a complete guide to the event's planning, execution, and financial management.

Business Practice
Explored BSS0051

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK...............................................................................................................................................1
Implementation of the marketing mix in the marketing strategies of the Metro Bar, Luton
Campus........................................................................................................................................1
Human resource requirement for the event at the Metro Bar with the transparency in their
role and responsibility. This must include details of the various staff required for the event
and their roles/responsibilities, including staff required for the pre-event activities (such as
promotion) to post-event activities (such as cleaning)................................................................3
Your financial details – this must include details of all the costs involved in the whole
organisation and running of the event. You must also provide details of your break-even point
.....................................................................................................................................................5
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
Business practices are the activities which is implemented by the particular organisation in
respect to enhance their services and the profitability through constant efforts and hard-work. It
is the evaluation of the skills which is required by the organisation in respect to grab the
opportunities which is helpful in achieving desired goals. This consists the multiple activities
from the manufacturing of the products to the making promotion and selling goods and services.
Different organisation have different areas of working some organisation works in their products
for enhancing business practices while others make improvement in their services to enhance the
business practice. The report is being made in the context of hosting an event of freshers party at
the Metro Bar, Luton Campus, University of Bedfordshire(Allen, 2021) . The aim of this report
is to highlight the marketing strategies related to freshers party with the human resource
requirement and their working. This report also evaluates the financial details and the cost
involved in hosting an event.
TASK
Implementation of the marketing mix in the marketing strategies of the Metro Bar,
Luton Campus.
Marketing mix is the matrix which is implemented by the organisations and companies in
respect to attract the general public to buy the product and services from the particular company.
This comprises 4Ps that are product, price, promotions and the place. When hosting an event for
at the metro bar uses various parameters. These hosting events are helping the people in
developing a festival, sporting event, helps in other promotional activities which generate the
right message to people in the best possible ways (Bowie, 2020) . The application of the
marketing mix in the context of Metro Bar, Luton Campus, University of Bedfordshire in
hosting a freshers party are discussed below:
 Product- It is well known that the for the event hosting company or organisation the
event is the product. Metro Bar must enhance the place in accordance to the needs and
the expectation of the people which attract more and more people there. This includes all
the activities related to an event such as in event activities , after event activities, event

day registration process and many more. Metro bar is the really good place for hosting
an event as their food and beverages are also very good and always have the positive
reviews from the customers. Hosting a freshers party at the Metro Bar is very effective
ideas as they have enough space which accommodate the students. It attract the students
and most of the student are ready to attend the party because of their spectator activities
and the post parties events. Metro bar can also make enhancement of the place where
they host event through analysing their competitions and the market new approaches. In
respect to attract the students to attend the freshers party, Metro Bar should do a survey
on the participants and them implement fee or charge a fee.
 Price- It is the major aspect of business implement appropriate pricing strategy which not
only generate appropriate profit for the organisation but also five value to the customers
of the money they are spending in getting services. If Metro bar is charging fee for the
event in respect to cover the cost or to generate appropriate profit it is essential for them
to create a budget plan. The budget includes all the related expenses which company had
to bear in respect to host an event such as planning, advertising, staff , cleaning and many
other post event activities. In respect to host the freshers party at Metro Bar, Luton
Campus, University of Bedfordshire there are many types of expenses that a company has
to bear. To handle these types of the cost , they should make list of all the activities and
then estimate the cost of the activities. With adding up some amount in the cost that
Metro bar is bearing which refers as the profit (Baihaki and Hanafi, 2020). And then
charge fee for the freshers party. Metro bar have to set some low prices to attract the
sponsors and the customers which benefits the customers and build company's image.
 Promotions- In terms of promoting the working of the company Metro Bar should
monitor the in-depth demographics profile of the audience that a company wants to
target. There are various ways that Metro Bar adopt in respect to attract more customers
such as by choosing printing media for the promotions, through broadcasting stations and
by the effective advertising through websites. Promote the place for the more work there
is need to build public relations and create social media campaigns which can be start
before the event or fresher party. If the Metro Bar is hosting an event of the Freshers
party of the college then they have to promote that event also at the different business

locations and if they have sponsors then they should ask them to promote the party at
websites and the pages of social media.
 Place- The best suitable place for the Metro bar is the place where they hold their event
and the activities related to that. Choosing best sight which looks beautiful and attributive
for the venue the the best technique to attract customers. Hosting freshers party is the
difficult task as company should analyse the factors which best suited for the students as
the place which is suited for the cocktails, news conferences and which have the facility
of the on-site logistics. In respect to ensure that more and more student attend that party
they should set up the party which is not far from the locations of the students (Elgendi,
Munasinghe and Jamalipour, 2018) . Lastly they have to choose the locations which is
easy to get or have the process that suites the budget. Metro bar is affordable and have
very attractive infrastructure. Which attract more and more customers in it.
Human resource requirement for the event at the Metro Bar with the transparency in
their role and responsibility. This must include details of the various staff required
for the event and their roles/responsibilities, including staff required for the pre-event
activities (such as promotion) to post-event activities (such as cleaning).
Human resource are very much required in order to fulfil the condition that must be present in
order to satisfy need. Human resource requirement are concerned with certain activities which is
perform by them in order to complete certain projects or work. Human resource department are
make people understand the job role of being advertised. Implementing correct objectives with
guidance which people need to do the work. They ensure the performance of the employees as
per the requirement. While it is analysed that the basic functions of the HR exist in all the
organisation and working but there are some specific operations that only HR can perform in the
management of the event(Haloho, 2021). In respect to host a party at Metro Bar there are
numerous functions that HR can perform in some of the responsibilities are discussed below:
 Safety- The freshers party which is going host at the Metro Bar are attended by the new
students of the university and maintaining their safety is what is required to run the event
smoothly. Safety is specifically important in the event planning as there are 200 people
at the same place and in the decorations and other management. There are heavy
equipments , large displays that suppliers utilised and event requires some decorations
which involves the fixing and the large stages. All these challenges demands safety

measures(Lim and Ok, 2022). The HR tries to minimize the issue by implementing safety
of the students.
 Hours- Fresher party can only few last for the few hours and there are 200 people
attending the party, so it should only last for 5 hours. There is a need for the HR for
implementing the rules and regulations in the party. The HR must ensure labour law
which includes limitations of the party hour as there is overtime requirement for the
party.
 Staffing needs- IN respect to manage the 200 people in the party there is requirement of
the staff as they have to fulfil certain criteria. Managing the staff and making them
understanding the meeds of the party is what demanded. For handling 200 people in the
freshers party there is need of 20 people at least including for food and decoration.
 Physical limitations- The event of the freshers party and the conference required some
physically demanded work. The HR neds to work on that aspect also.
Pre event management at the Metro Bar by the HR
The human resource required to manage the pre event activities in respect to run the whole
event of the freshers party smoothly. There are various activities which needs deep attention.
Such as decorations, foods and beverages, trophies for the different competition, a big large
stage, dancing floor , mucic system and equipments, sitting equipments and many more . All
these activities required proper planing and implementation(Nguyen Viet and Nguyen Anh,
2021) . There is need to ensure that food is provided through good cooks who manage to prepare
food for 200 people and that too tasty with varieties of the dishes. Set of the large stage which is
strong and handle the weight of the people and do not harm them in any way, there is need to be
enough space that 200 people can sit comfortably in the Metro bar.
Post event management at the Metro Bar by the HR
There are numerous activities which need to take care after the event is successfully completed
which is called post event management. The HR of the Metro Bar company have to manage al
the activities which occur post party. In respect to manage the post party activities of the the
freshers party at the Metro Bar , Luton Campus, University of Bedfordshire there is need to take
care of multiple things such as HR should compare or balance the budget of the company, update
the website how better they have planned and how Metro Bar is so much effective in handling
people, attendance survey that how many people attended the party, monitoring the equipment

which they have managed for the party as if anything get damaged or not and many more
things(Norbury, 2019) . For all these activities there is a need for an effective HR management
in the Metro Bar.
Your financial details – this must include details of all the costs involved in the whole
organisation and running of the event. You must also provide details of your break-
even point
Finance plays significant role in conducting the event which includes cost of management team,
catering of foods etc. The use of financial resources depends on the size and scope of the event
managers(Ramani and Srinivasan, 2019) . The management of finance is required to avoid its
wastage and utilising its benefit in most appropriate manner.
There are several events which has been organised in Luton Campus, Bedfordshire includes
following direct cost:
Trophies and Awards: The cost of medals, trophies and other awards requires the event
manager to arrange the funds according to the number of categories of competitors who will take
part in the event.
Salary: The fresher party is conducted with the help of staff members who are employed to
organise the event successfully are also entitle for wages and salary. The finance manager is
required to arrange the funds for the staff and need to evaluate the cost of salaries pertaining to
the event.
Promotion: An event of fresher Party in the Metro Bar, UK can be successful when it will
promoted on large level to encourage the participation of students. Expenditure on promotion is
significant to generate event revenue. The promotional activities include Banners, sponsorship,
give away etc. which requires funds for conducting promotional activities.
Volunteers: An event can be conducted with the involvement of volunteers who contributes in
making event successful. So, it can be possible only when they are trained and possess some
skills of communication and interpersonal interaction with others. Volunteering also requires
cost of food and clothing which can be possible when organisation have adequate funds to bear
the expenses of such event.
Food: It is an important aspect of event of fresher's party that is organised in Metro Bar. The
fresher party is conducted for the students in which the event organiser plans tasty food for the

students(Ubal, 2020). The cost involves in arranging the food for the students are required to be
considered to evaluate the expanses of the event.
Decor vendors: it refers to cost incur on décor of event with lighting and Balloons requires the
finance manager to consider such expenditure for its effective management.
Therefore, many other cost are incurred in order to manage the event. These cost are categorised
into fixed and varied.
Break even Analysis
It is the point where total cost is equal to total revenue which indicates situation of no profit and
no loss. In order to host the party the university collects $5 from every people who attend the
party. And the cost that company bear in organising is $1000. and this is the break even point.
The further profit generated from university.
This event requires the expenditure of the following amounts:
Trophies and Awards $400.00
Salary $300.00
Promotion $200.00
Volunteers $100.00
Total Fixed Costs $1,000.00
These expenditure will be spent no matter how many people turn up to the event, and therefore
they are Fixed.
Each competitor will receive
each
Food and drink
$10.00
Hat
$5.00
Variable Costs per person
$15.00
Above stated expenditure is referred as variable cost.

CONCLUSION
From the above report it is concludes that there are numerous business practices which need
to be managed properly and if not then it result in heavy loss. The report is being made in the
context of an event of freshers part organise at Metro Bar, Luton Campus, University of
Bedfordshire. It evaluates the marketing mix in the context of the event which include the
evaluation of the 4Ps. Then it elaborate the human resource requirement in hosting the freshers
party successfully such as safety, food, time limit and many more. There is need to manage the
people and al the other activities with it such pre event activities and the post event activities.
Further it analysed the cost that occur in organising the event at the Metro bar with the analysis
of the break even point.

REFERENCES
Books and Journals
Allen, N.L., 2021. North Carolina Unfair Business Practice. LexisNexis.
Baihaki, A. and Hanafi, H., 2020. Determination of Break-Even Point by Using ABC Method on
Agricultural Commodities (Tobacco) in Madura. Assets: Jurnal Akuntansi dan Pendidikan, 9(2),
pp.96-108.
Bowie, N.E., 2020. Business Ethics. In New Directions in Ethics (pp. 158-172). Routledge.
Elgendi, I., Munasinghe, K.S. and Jamalipour, A., 2018, May. Break-Even Point-Based Radio
Resource Management for Fair Coexistence between U-LTE and Wi-Fi. In 2018 IEEE
International Conference on Communications (ICC) (pp. 1-6). IEEE.
Haloho, R.D., 2021. Break-even Point Analysis of Cattle Farming Businesses in Semarang
Regency. Agrimor, 6(2), pp.76-81.
Lim, S. and Ok, C., 2022. Meta-analytically linking the marketing mix to hospitality
organizations’ performance. Journal of Hospitality & Tourism Research, p.10963480221112052.
Nguyen Viet, B. and Nguyen Anh, T., 2021. The role of selected marketing mix elements in
consumer based brand equity creation: milk industry in Vietnam. Journal of Food Products
Marketing, 27(2), pp.72-88.
Norbury, P. ed., 2019. Business In Japan: a Guide To Japanese Business Practice And
Procedure--Fully Revised Edition. Routledge.
Ramani, N. and Srinivasan, R., 2019. Effects of liberalization on incumbent firms’ Marketing-
Mix responses and performance: Evidence from a quasi-experiment. Journal of marketing, 83(5),
pp.97-114.
Ubal, N.P., 2020. Complementary break-even point with economic value added. Documentos de
Investigación, (128).