MGMT3058: Retail Management - Location Strategy Report on Metro Inc.

This report provides a detailed analysis of Metro Inc.'s retail management strategies. It begins by identifying Metro Inc. as the chosen retailer and then determines its type, target markets, and assesses the viability of these markets. The report presents the retail mix employed by Metro Inc. and analyzes the trade area selection, focusing on the criteria used to choose Montreal, Quebec, as a key location. It explores the type of store location, specifically highlighting the freestanding location, and the criteria influencing this choice. Furthermore, the report delves into the site location in Sainte-Julie suburbs, examining factors such as competition, traffic flow, and demographics. The report also assesses the balance of design factors like signage, layout, and feature areas, and analyzes the store's layout, merchandise presentation, and atmospherics. Finally, the report evaluates Metro Inc.'s online presence and provides an overall assessment of the retailer's success and areas for improvement, supported by references and figures.