Detailed Report: Planning Metro Bar's Peaky Blinders Party Event

This report analyzes the planning of a Peaky Blinders party event at the Metro Bar, covering key aspects of event management. It begins with an introduction to event planning, including budgeting, timelines, site selection, and risk management. The report then elaborates on the marketing mix, detailing the product (drinks, food, and entertainment), pricing strategies, venue, and promotional activities. It also addresses human resource requirements, outlining the roles and responsibilities of personnel before, during, and after the event, including the manager, security, bartenders, and cleaners. Furthermore, the report provides a detailed overview of the financial aspects, including ticket sales, revenue, and various costs associated with running the event successfully. The report concludes by summarizing the key findings and providing recommendations for future event planning, emphasizing the importance of a well-coordinated approach to ensure a competitive position in the market.

Assignment 2 – Event
planning

Table of Contents
INTRODUCTION ..........................................................................................................................2
Elaborate the marketing mix which includes the all details related to the event. .................3
Elaborate the human resource and related requirements such as skills required, roles and
responsibilities at time of pre event and post event. ..............................................................6
Elaborate all kinds of financial details which includes the costs to run the event in most
successful manner to remain competitive in marketplace. ....................................................8
CONCLUSION ...............................................................................................................................9
REFERENCES ...............................................................................................................................1
Appendix: Job description of a Manager.........................................................................................2

INTRODUCTION
Event planning includes the budgeting, setting timelines, opting and reserving the sites of
an event, gaining permission, plan for food, coordination of transportation, selecting speakers
and managing risk for giving best experiences to consumers for gaining sustainability.
Respective report is based on the planning of a event organised in the Metro bar that provides
no. of services under one roof to optimise best opportunities. Metro bar planned to organise an
event Peaky Blinders party on 21th January, 2020 so respective assignment based on planning of
each and every important attribute related to an event. It includes the marketing strategy which
includes details of marketing mix for respective event. Further it includes all kinds of human
requirements by including information of personnel in event. At last it includes the financial
details which includes details of costs for whole organisation.
Elaborate the marketing mix which includes the all details related to the event.
Marketing mix is the collection of activities that are used by an organisation to
encourage their product and services into the business. In marketing mix typically consist of the
Product, price, place and promotions (Butz And et.al ., 2019.). In context of Metro bar as they
planned to organise the Peaky Blinders party so it is very much essential to plan and coordinate
each and every aspect to serve the consumers in best manner that are as follows:
Marketing mix Peaky Blinders party (Metro Bar)
Product Product refers to portion actually sold in marketplace
must delivering the best value to consumers in order to
gain potential outcomes from the consumers (Thomson
and et.al ., 2019.). In context of Metro bar which
planned to organise the Peaky Blinders party in the UK
marketplace they offer the various products and services
under one roof consist of the place and with full
arrangements which includes the various kinds of drinks
includes the Whiskey, Gin and tonic, tequila, beer,
minerals and juices with food to satisfy the requirements
of excellent party. Further it includes the DJ, Disco
lights, French fries, Pizza Domino. Respective Bar also

provide the facility to carry out own food with the
certificate of public liability insurance and food hygiene
certificate so that audience easily can avail services.
There are some food items which available free such as
chips, crackers, popcorn for all people.
Price Price of the product and services are the basically the
amount paid by consumers to enjoy it (Maguire and
McLoughlin, 2019.). Price is one of most important
component for organisation to gain profitability and
sustainability in marketplace. In context of Metro Bar
they charge the moderate level of price from their
consumers so that they can cover large no. of people
which directly enhance their steady of profitability to
gain potential outcomes.
Place Place refers to the point of sale of products and services
that helps to catching the eyes of consumers which helps
in taking prompt decision making (Walters, 2019.). In
context of Metro Bar they conduct Peaky Blinders party
on the main location of the city that are easily accessible
to people and not take too much time to avail services
for gaining desirable objectives positively. By providing
wide space to the audience so that they easily visit and
gain optimum benefits. So providing service in main
location proved beneficial to enchant the attraction of
large no. of people that enhance no. of audience in
event.
Promotion Promotion refers to the all activities or actions which
make the product or service known to the end user for
trade. In context of Metro Bar they use kinds of sources
to enlarge products by reaching at large no. of

consumers such as advertisements, word of mouth,
Press reports and many more to reach at large no. of
consumer base in positive manner. Metro Bar organised
various kinds of parties on events as they are popular in
market for their events so word of mouth is very much
popular in between the people which helps them for
gaining desirable outcomes.
Physical evidence Physical evidence consist of the perceptual experience
of consumers regarding goods and services (Ejaz, Sajid,
and Waqas, 2019.). In context of Metro bar they
conduct various parties and events on regular time
interval that gives one of best experience to consumers.
So people have good perception of respective
organisations product and services for gaining desirable
outcomes. They use innovative kind of decoration by
providing the food with full sanity and security that not
proved harmful for consumers while consuming it.
People In People consist of both the target market and people
who are directly related with the business (Henness,
and Ball, 2019.). It is very much important for an
organisation to evaluate that they have enough no. of
people in their target market that demanded certain kind
of products and services. The major audience are groups
or gangs that collaboratively wants to enjoy the party.
On other hand the major people who support in business
activities includes Manager, security people, Bartenders
and cleaners to manage activities within the
organisation. Respective job roles are very much
important for Metro Bar while planning, executing and
after completion of event for gaining desirable outcomes

by availing services from them.
Process The system and processes directly affect the execution
of services for gaining desirable outcomes (Steinhauser
and da Rocha, 2019.). So it is very much essential for
organisation to have a well tailored process to save the
cost. In context of Metro Bar they follow the systematic
process such as collecting the crucial kind of knowledge
and information about target audience taste and
preferences, estimate the cost of each and every
attribute, choose one of best promotional activity and
distribute the role and responsibility of an individual by
which employees can put best skills and capabilities for
development and enhancement. By setting the
benchmarks and standards organisation can be able to
give direction to their employees to give one of their
best efforts in specified direction.
So from the above discussion it has been summarised that there are vast opportunities for
the respective event management company for gaining desirable outcomes.
Elaborate the human resource and related requirements such as skills required,
roles and responsibilities at time of pre event and post event.
For an organisation, while plan a event it is very much essential to acknowledge about the
requirement of staff members to gain desirable kinds of outcomes. In context of Metro Bar while
planning the Perky Blinders party they access the no. of human resource required to execute the
plan in proper manner by defining their roles and responsibilities with the pay scale of pre event
and post event activities. In context of Metro bar the personnel required to execute the plan in
successful manner are Manager, 4 security people, Three Bartenders and one cleaner. Metro bar
categories people on the basis of pre event activities to the post event activities so that they can
distribute roles and responsibilities to them in proper manner.
Pre event activities:

Before planning for a event it is very essential to plan each and every activity such as
customer taste and preferences, competitors analysis and no. of staff required to gain desirable
outcomes (Jordan and et.al ., 2019.). In context of Metro bar which planned to organise the Perky
Blinders party so they required no. of personnel before the event and after completion of event so
that desirable outcomes should be achieved.
The major people required before and at time of event that are:
 Manager and its roles and responsibilities: Event manager or planner or coordinator
responsible for various kinds of tasks and responsibilities within the organisation such as
finding and booking the venue, liaising with clients and suppliers, logistics handling,
managing the budget and invoicing many more for which the manager is responsible to
remain competitive in marketplace (Wang, Wang and Wang, 2019.). To recruit
manager for event they choose the various kinds of tests such as descriptive, interview.
The major responsibilities of a event manager are as follows:
 Suggest one of best way to promote the goods and services to approach large no. of
consumers.
 Brainstorming and implementing event plans and concepts.
 Handle the budgets and logistics.
 Maintain the brand position and communicate in well manner.
 Take the permit and reports of post events.
At time of event:
 Security: The major role and responsibility of a security guard is to secure premises by
patrolling properly, monitoring equipments, inspecting buildings and access points to
gain permitting (Vadiati, 2020). In context of Metro Bar they avail services of a Guard
for security check separately for men and women so that event can be properly managed.
To recruit the security guard the health check up is very much potential.
Main environment by coordinating or monitoring by setting building and equipments.
Maintain organisational stability and reputation by complying legal requirements.
 Bartenders: Bartender is one of most important personnel for an event as they are
responsible for preparing alcoholic and non alcoholic drinks for bar and patrons. They are
accountable to interact with consumers, collecting orders from them and serve snacks
and drinks in best manner (Preuss, 2019. ). Accessing the needs of bar consumers and

taking recommendations from them. In context of Metro bar they availing their services
as in event both cocktails and mock tails serve to the consumers so it proved beneficial to
take the services from the bartenders. To recruit the bar tender the two tier of interview
process is required to check communication and team building skills.
After the event:
 Cleaner: Cleaner is an individual that is very much important for an event as it helps to
maintain sanity to enhance satisfaction level of consumers (Cheng and et.al ., 2019. ). In
context of Metro Bar the cleaner responsible to clean the bar, utensils and other
equipments to best serve the consumers within the organisation. So all the above
mentioned people is very much important for an respective event to plan and coordinate
each and every activity positively.
Elaborate all kinds of financial details which includes the costs to run the event in
most successful manner to remain competitive in marketplace.
For every organisation it is very much essential to project the finance in proper so that
they can prioritize the various activities and actions for gaining desirable outcomes. In context of
Metro bar they plan and coordinate the finance in various works and activities that are as
follows:
No. of tickets sell and revenue
cost of DJ, security
Addition Result Multiply Result Subtract Result
10 10 1 2 2 2
2 4 2 4 7 4
2 4 3 6 78 6
4 8 56 8
Subtract Result 5 10 46 10
40 30 6 12 6 12
2 3 7 14 96 14
50 45 8 16 89 16
9 18 67 18

Divide Result 10 20 78 20
20 10 11 22 56 22
2 2 12 24 34 24
30 5
Functions
The
SUM
functi
on
The
AVER
AGE
functio
n
23 25 28 23 25 28
45 23 29 45 23 29
23 45 10 23 45 10
13 67 26 13 67 26
23 23 26 23 23 26
Total
Averag
e
Budget Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total
Answers

Sales
(units) 6,000 6,400 7,200 6,200 5,300 5,200 5,500 5,000 4,000 3,500 3,800 3,000
61,10
0
Turnover
£36,0
00
£38,4
00
£43,2
00
£37,2
00
£31,8
00
£31,2
00
£33,0
00
£30,0
00
£24,0
00
£21,0
00
£22,8
00
£18,0
00
£3,66
,600
No of
employee
s 20 20 20 20 20 20 20 20 20 20 20 20
Total
wage bill
£6,40
0
£6,40
0
£6,40
0
£6,40
0
£6,40
0
£6,40
0
£6,40
0
£6,40
0
£6,40
0
£6,40
0
£6,40
0
£6,40
0
£76,8
00
Materials
£20,8
00
£22,4
00
£25,6
00
£21,6
00
£18,0
00
£17,6
00
£18,8
00
£16,8
00
£12,8
00
£10,8
00
£12,0
00
£8,80
0
£2,06
,000
Overhead
s
£5,00
0
£5,00
0
£5,00
0
£5,00
0
£5,00
0
£5,00
0
£5,00
0
£5,00
0
£5,00
0
£5,00
0
£5,00
0
£5,00
0
£60,0
00
Expenses
£32,2
00
£33,8
00
£37,0
00
£33,0
00
£29,4
00
£29,0
00
£30,2
00
£28,2
00
£24,2
00
£22,2
00
£23,4
00
£20,2
00
£3,42
,800
Profit
£3,80
0
£4,60
0
£6,20
0
£4,20
0
£2,40
0
£2,20
0
£2,80
0
£1,80
0 -£200
-
£1,20
0 -£600
-
£2,20
0
£23,8
00
Tax
£1,52
0
£1,84
0
£2,48
0
£1,68
0 £960 £880
£1,12
0 £720 £0 £0 £0 £0
£11,2
00
Net
Profit
£2,28
0
£2,76
0
£3,72
0
£2,52
0
£1,44
0
£1,32
0
£1,68
0
£1,08
0 -£200
-
£1,20
0 -£600
-
£2,20
0
£12,6
00

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
-3000
-2000
-1000
0
1000
2000
3000
4000
Net Profit January - December 2019

CONCLUSION
Respective report concluded that for an organisation it is very much important to plan
and coordinate each and every activity before bring into marketplace. With the help of through
research and development to accumulate necessary content such as taste and preferences of
consumers, competitors and tools and technology available in market so that desirable objectives
should be achieved. In an organisation human resource possess incredible position so it is very
essential to select potential workforce for executing the plan within the organisation. Financial
projection is one of most important aspect to prioritize the works and activities to spend money
on each activity for gaining potential outcomes.
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
-3000
-2000
-1000
0
1000
2000
3000
4000
Net Profit January - December 2019

REFERENCES
Books and journals:
Butz, M.V. And et.al ., 2019. Learning, planning, and control in a monolithic neural event
inference architecture. Neural Networks. 117. pp.135-144.
Cheng, Y. and et.al ., 2019. Event-Participant and Incremental Planning over Event-Based
Social Networks. IEEE Transactions on Knowledge and Data Engineering.
Ejaz, Z., Sajid, U.A. and Waqas, M.Z., 2019. Event planning and management system (Doctoral
dissertation, Department of Computer Science, COMSATS University Islamabad,
Lahore campus).
Henness, S.A. and Ball, A., 2019. Engaging Youth as Influencers in Leadership Event
Planning. Journal of Human Sciences and Extension. 7(1).
Hulubei, A. and Avasilcai, S., 2020. Event-Based Marketing: A Trendy and Emotional Way to
Engage with the Public. In Marketing and Smart Technologies (pp. 156-165). Springer,
Singapore.
Jordan, T. and et.al ., 2019. Stakeholder Engagement in Event Planning: A Case Study of One
Rural Community's Process. Event Management. 23(1). pp.61-74.
Maguire, K. and McLoughlin, E., 2019. An evidence informed approach to planning for event
management in Ireland. Journal of Place Management and Development.
Preuss, H., 2019. Event legacy framework and measurement. International Journal of Sport
Policy and Politics. 11(1). pp.103-118.
Steinhauser, V.P. and da Rocha, A., 2019. Bureau de Eventos: internationalization of an
emerging country event planning company. The CASE Journal.
Thomson, A. and et.al ., 2019. Sport event legacy: A systematic quantitative review of
literature. Sport management review. 22(3). pp.295-321.
Vadiati, N., 2020. Mega-Event: Urban Duality. In The Employment Legacy of the 2012 Olympic
Games (pp. 11-18). Palgrave Pivot, Singapore.
Walters, T., 2019. Delivering employable event studies graduates: Student perspectives on the
benefits of experiential learning. Event Management.
Wang, F., Wang, K. and Wang, L., 2019. An examination of a city greening mega-
event. International Journal of Hospitality Management. 77. pp.538-548.
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Appendix: Job description of a Manager
Job Description
Event Manager
Position overview: The event manager is responsible for planning and organising the events.
S/HE also accountable for the all kinds of operations, implementation and reporting the post
event activities.
Responsibilities:
 Relationship building with the key stakeholders.
 Establish the staff schedules, tasks arrangements to ensure the conformance the
departmental objectives and goals.
 Determine the physical requirements and prepare budgets accordingly.
 Negotiate agreements with outside providers and subcontractors.
Job requirements:
 5 years experience in event management and in related field.
 Good negotiating skills with hotels, entertainers and other vendors.
 Capabilities to develop the professional relationship with all aspects for resulting
stability, consistency and reliability.
2