CQUniversity MGMT20132: Meyra Wheelchair Business Case Analysis

This report presents a business case analysis of the Meyra Wheelchair, focusing on innovation and sustainable business development. The report examines the wheelchair's features, including the integration of FSR sensors, hydraulic pumps, and automatic braking systems. It highlights the value of the innovative design in addressing challenges faced by physically challenged individuals, such as the difficulty in reaching objects and potential health issues from prolonged sitting. The report details the working principle of FSR sensors within the wheelchair, emphasizing the benefits of increased user independence and reduced accident rates. It also outlines strategic responses for market penetration, including mergers, partnerships, and awareness programs, along with a discussion of product delivery channels and marketing strategies. The analysis includes references to relevant research and industry practices.

Innovation and Sustainable Business Development
(MGMT20132)
Term 1 -2018
Assessment 2: Group Report and Group Presentation: The Business Case
(Business Case of Meyra Wheelchair)
Student Name
Nisarg Patel – 12052808
Babu Ram Khanal – 12054244
Sashidhar Regmi – 12054391
Bikram Shrestha – 12054617
Navin Thapa - 12057448
Tutor Name
Isa Masud, CQUniversity,
Melbourne

The legs of Physically challenged people
Electric wheelchair with mechanism of hydraulic
pump and automatic breaking system as well as
provision of FSR sensors to adjust the sitting
arrangement.
Meyra Electric Wheelchair

The value and significance of innovative idea
• The innovative idea may increase the efficiency of product
• Provide comfort to the users
• Deliver great value to the customers by satisfying their needs
• Resolve daily life problems of physically challenged people
• ABS can minimize the rate of accidents
• Physically challenged people become self-dependent

The Problem
• Finding difficulty to get the things which are at certain heights
• Need human assistance
• Chances of obstacles in the way of wheelchair users
• Moving hassle but requires assistance (Alshaer, Regenbrecht &
O’Hare, 2017).
• Severe back problem or health issue i.e. shoulder ulcer (Klang,
Wallnöfer & Hacklin, 2014).

Problem face by users
How users face the problem of
shoulder ulcer with the existing
electric wheel chairs by
continuously sitting in the same
position.

Working principle of FSR sensors
• An Arduino UNO board is
embedded in Electric wheel
chair.
• The Arduino UNO is programmed
to DC motor to get signal to raise
the inclined angle of sitting area
by FSR sensor.
• A relay system is used to change
the polarities automatically in
original position. FSR Sensor

Benefits generated from idea
• No need of human assistance.
• Physically challenged people become self-dependent
• The electric wheelchairs are built with an electric motor through
which the person sitting in the chair can control its operation
(McMurrough et al., 2013).
• Minimize the accident rate of wheelchair users
• Provision of this type of power wheelchairs benefit the entire health
sector to a large extent.(Thorp et al., 2016).
• The expected Return on Investment will be around 20 percent

Strategic response
• Mergers with Hospital
• Partnership with Government healthcare sector
• Organising various awareness programs
• Analysis of operational arrangements for efficiency and
effectiveness of product
Cost, Revenue, Assess Optimization

Options Analysis
• In order to make an ease for the physically challenged people,
the change was needed in the form of electrical innovations in
wheelchairs have the possibilities of reducing the difficulties of
the physically challenged people.

Delivery of Product
• Product deliver to the customer through different channels
 Blogger outreach
 Offline events
 Business development by merging with health care sector
 Content marketing with SEO(search engine optimization)
 Display and social ads etc.

References
• Metallo, C., Agrifoglio, R., Schiavone, F., & Mueller, J. (2018). Understanding
business model in the Internet of Things industry. Technological Forecasting and
Social Change.
• McMurrough, C., Ranatunga, I., Papangelis, A., Popa, D. O., & Makedon, F. (2013,
May). A development and evaluation platform for non-tactile power wheelchair
controls. In Proceedings of the 6th International Conference on PErvasive
Technologies Related to Assistive Environments(p. 4). ACM.
• Alshaer, A., Regenbrecht, H., & O’Hare, D. (2017). Immersion factors affecting
perception and behaviour in a virtual reality power wheelchair simulator. Applied
ergonomics, 58, 1-12.
• Klang, D., Wallnöfer, M., &Hacklin, F. (2014). The business model paradox: A
systematic review and exploration of antecedents. International Journal of
Management Reviews, 16(4), 454-478.