MG408 - Business Functions at ASDA: Collaboration and Significance

This business report elucidates the significance of various business functions within ASDA and how their collaborative efforts contribute to the organization's success. It highlights the importance of marketing and finance working together to develop effective advertising plans and enhance brand awareness, as well as the synergy between IT and production departments in ensuring timely delivery of quality products. The report also emphasizes the crucial role of HR in collaboration with operations, focusing on hiring skilled personnel to improve operational efficiency. By examining these inter-departmental relationships, the report demonstrates how ASDA achieves a competitive advantage in the retail industry through coordinated and strategic alignment of its business functions. The analysis draws upon academic research and real-world examples to provide a comprehensive understanding of the benefits of functional integration within a large organization.

CW-1 BUSINESS REPORT

TABLE OF CONTENTS
TASK...............................................................................................................................................3
Explaining significance of all business functions working together within ASDA....................3
REFERENCES................................................................................................................................5

TASK
Explaining significance of all business functions working together within ASDA
ASDA is one of those popular organizations in the UK, which run its business within
retail industry in effective manner and continually effort to enhance satisfactory level of
customers, across national boundary. There are several functions company encompass that
contribute to achieve set aims and objectives, by working together, which is quite important and
beneficial in varied terms.
Importance of marketing function work with finance-
Each business function is quite essential in the context of supermarket success and
growth. For example, by working together, marketing and accounts departments contribute to
reach at expect outcome of brand, in term of developing effective advertising plan, which help to
generate excellent brand awareness in market and support to build strong image in retail industry
at international level (12 Important Functions of Marketing, 2020). Marketing department by
working with finance section may fulfil their needs in term of money, which they may utilize for
varied activities such as market research, strategy formation and implementation in form of
developing official web page upon the most popular social media site or channel. Their
coordination and collaboration play significant role in regard to customer satisfaction, which
enable brand to retain them for longer and gain the attention of new.
Significance of IT function work with production department-
Information technology and operation or production are the two more important functions
of ASDA, which place great value in its venture as they both by working together assist in aim
achievement process. IT section by solving technical issues within current systems and
technologies that production department teams may use, contribute to keep their work on track
and enable them to deliver quality products on time at store, where customers reach in bulk to
buy what they want according to needs and requirement (Martire and Banaszynski, 2020).
Production department by taking support from IT, may continue their work and serve quality
services as well as goods to each buyer as per their demand. Both sections by performing
together may help to made firm capable to be competitive within retail industry and gain
competitive advantages in effective way, without making major mistakes.
Value of HR function working together with operation department-

Human resource department along with above may also play crucial role in success of
organization in term of hiring right people or candidate who may able to perform specific task
and contribute to achieve strategic objective of ASDA.
Operation section may also support in regard to supermarket progress in form of offering
quality items to target market with proper packaging.
By working together, both departments provides unexpected benefits to firm in term of
increasing its productivity and performance level even better than last years or months. For
example, they may coordinate with each other on the basis of fulfilling needs such as human
resource (Piwowar-Sulej, 2021). HRM by hiring skilled and talented candidates for operation
department may help to enhance operational efficiency, which is quite essential for continues
success of brand in retail sector.

REFERENCES
Book and Journals
Martire, S. and Banaszynski, L.A., 2020. The roles of histone variants in fine-tuning chromatin
organization and function. Nature reviews Molecular cell biology. 21(9). pp.522-541.
Piwowar-Sulej, K., 2021. Human resources development as an element of sustainable HRM–
with the focus on production engineers. Journal of cleaner production. 278. p.124008.
Online
12 Important Functions of Marketing. 2020. [Online]. Available Through:
<https://www.yourarticlelibrary.com/marketing/12-important-functions-of-marketing/
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